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Functional Areas of the Business

Extracts from this document...

Introduction

Functional Areas of the Business The different functional areas within the business of Sainsbury's are as follows: * Customer Service * Retail * Marketing * Trading * Finance * Human Resources * Administration * Payroll I shall not write about what each department actually does within Sainsbury's: Customer Service This is basically the majority of Sainsbury's workforce. This involves general duties to be carried out on the shop floor such as checkout assistants which are there for customers to pay for their goods, General Assistants are multi skilled between checkouts and stocking shelves for maximum availability of products for customers. Stock control is another type of customer service Sainsbury's have. This is where levels of stock are checked and the employees working here will order more goods when needed. Basically customer service explains itself really, it is the way in which employees of Sainsbury's can be of assistance to customers. I have given examples of these types of job roles above. Retail The retail function of Sainsbury's I basically like a sales department also. This department in Sainsbury's would therefore be responsible for selling items to customers. Quite often Sainsbury's would have sales representatives in store to discuss what the customer wants. The sales department would work closely with a few other departments such as marketing so they can find out what customers want so that they can improve their advertising, Finance as they will handle all the money from sales. The sales department would need information such as prices of products so that they can inform customers. They would also need to know if certain stock is available before talking to customers about that product. Marketing This function of the business is responsible for identifying the needs of customers and fulfilling the customer desires profitably. In other businesses sales and marketing may be combined into one department but in Sainsbury's they are two separate departments. ...read more.

Middle

As Sainsbury's have a long chain of command this means that there are a lot of managers or persons in charge within the chain of command and each one could specialise in their own department an have control of a number of employees so messages can be sent down the chain of command faster. This will result in more work being done leading onto Sainsbury's meeting objectives such as a boost in sales or profit maximisation. Employees may become more motivated as they have their own departmental manger encouraging them to work. Better communication skills would be achieved as there are quite a few mangers operating different departments. Faster feedback will be achievable which will lead to Sainsbury's meeting more of their objectives. Also employees as well as managers specialise in different departments which will help get work done faster leading to Sainsbury's, once again being able to meet their objectives. However messages flowing down the chain of command could take longer and could even be misinterpreted leading to employees following the wrong instructions. The advantages of Sainsbury's having a hierarchical structure are as follows: * Within Sainsbury's there is easier definition of roles and responsibilities. * There is greater scope for developing knowledge. * Sainsbury's will have more frequent opportunities for promotion. The disadvantages of Sainsbury's having a hierarchical structure are as follows: * Sainsbury's may slow down the assembly of special purpose. * This is likely to encourage set ways of behaviour. * May impede decision making. This will affect employees in Sainsbury's in different ways. In Sainsbury's employees will know their roles as they are part of a hierarchical structure knowing where they stand in the business. This leads on to employees specialising in one department which may motivate them to work harder. As every employee specialises in different departments work will be done faster which will lead to bigger sales and profit maximisation. ...read more.

Conclusion

It exists for the task and not for the people concerned. This works best in a business with a wide span of control and relatively few levels of management on the hierarchy. Person Culture In person culture individuals are central. The organisation exists only to serve the interest of those within it. Person cultures are more likely to be found in co-operatives and not for-profit organisations. In person culture hierarchies do not exist unless appointed by mutual consent. An individual can leave the company by cannot be told to leave. The individual can do whatever they want as they have complete freedom to adopt in any direction. Within Sainsbury's Role culture exists. I found this out using a questionnaire designed for this assignment. I asked the question 'which type of culture exists within the business'. Even as an employee of Sainsbury's I could not see what type of culture exited but now I have found out. Analysis of Culture (see appendix 1) The advantages for this type of culture are as follows: * Each person can specialise in a different department in Sainsbury's as they have a specific role. * Job satisfaction The disadvantages of this type of culture are as follows: * Employees may get bored with the same job all the time and maybe less motivated. This type of culture could help Sainsbury's achieve their objectives as everyone knows exactly what their role is within the business environment and working within a team structure brings with it motivation and job satisfaction, pride and commitment. By employees having all this then this will surely help Sainsbury's to achieve their objectives boosting sales as each employee specialises in different areas of work which speeds up the availability of goods. This will also lead to Sainsbury's meeting the objective of profit maximisation as sales are being increased then more money is coming into the business. The objective of prestige could also be met as more stock is readily available as employees specialise in their own areas of work. Glen Montgomery ...read more.

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