• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

GCSE Applied Business - Strand B Theory

Extracts from this document...

Introduction

Strand B - Theory Functional Areas within the Business I am going to describe the work carried out by at least three functional areas of Asda, I will explain how these areas work together to support the business activity and I will evaluate how effectively these functional areas work together to achieve the aims and objectives of the business. The areas I am going to investigate are finance, IT and marketing and sales. There are 7 main functional areas within businesses customer services, administration and IT support, marketing and sales, human resources, research and development, finance and operations. However not all businesses use these areas. Sole traders might do every function by themselves and some businesses may use only a few functional areas or make sure that employees are able to work in each functional area In large businesses people work together in these separate functional areas. The areas concentrate on and carry out certain functions. All functional areas link together to achieve aims and objectives. Good communication and co-operation is needed. Functional areas can be organised by charts such as the one below. Fig. 1 Customer service Customer service is concerned with customer relationships. Their activity is to "identify and satisfy customer needs". They provide information, credit facilities, after sales service, deliver goods and give advice. Examples of this include, if a person has a problem with a new product such as a washing machine, then they will phone up customer services and someone will talk them through what they have done so that they can try to correct the mistake such as not switching the washing machine on. ...read more.

Middle

Marketing the segment can help the marketing department understand its market better. Sales people have to convince their customers that the product that they are selling is the best around. The marketing department of, for example Cadbury's, may carry out research to find out what flavour chocolate is most desired among their customers. They will ask customers which products they would like to be improved and which products they would like to see developed. E.g. Cadbury's shortcake biscuit chocolate could be improved to make them crunchier and a new product with orange chocolate in it could be developed. Market research can be carried out by using primary or secondary research methods, or both. Primary research is where data and information is collected first hand. This ensures that the information is original and up-to-date. However, this can be time consuming and costly. Secondary research is where data and information that already exists is used. This data is usually free, and easily available. When a business has market research, they will decide the "marketing mix" for the product or service. The marketing mix, consists of product, price, promotion and place. Also known as the 4Ps. Businesses must decide what the product or service should be, including whether it needs to be packaged, what the customer wants and whether an after sales package is required. They must decide how much the product should cost. Where the product or service is promoted is also important, as-well as how it is promoted. ...read more.

Conclusion

They are also concerned with preparing wages and salaries, obtaining capital and resources, such as money for expansion and to pay for resources such as equipment and materials. Finance is sometimes considered as the most important functional area within a business. Finance is needed at all points in a businesses life as when they are starting up they will need to buy assets. When they are "up and running" they will need finance to determine that they are breaking even, this is to say that they must ensure that the money coming in (the input) is matching the money going out (the output). It is important that businesses break even otherwise they will make a loss and can even go into debt. Finance is also important for growing businesses, as they will need to buy more assets and either break-even or make a profit. This will cause them to expand and grow. Operations Operations are concerned with the main business activities. They obtain and convert resources of the business into goods or services. They make decisions such as what to do with land, buildings, material, and jobs for workers and buying new equipment. In a company such as Argos operations would include processing a persons order; however in a company such as Gillette, operations might include making a batch of razors. The use of IT The use of IT relates to all functional areas because of: * Electronic communications e.g. Email * Data Sharing e.g. Databases * Security systems e.g. virus protections * External communications e.g. Internet * Online support for customers e.g. Order tracking * Electronic Transactions e.g. EFT Functional variations No two businesses are the same. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. How do the functional areas help To achieve the aim of each business? Tescos ...

    because this is the area in Tesco, which attracts the customers to stay. An example is if a customer is regularly buying cat food then Tesco can see this on their system and allow them to send the customer offers on their cat food.

  2. This is a report on Marks and Spencer a well known retail company in ...

    2. Because there is a clear line of command, instructions can be clear and consistent. 3. Costs can be cut by operating with an efficient system in which fewer errors are made. However, in recent years, there has been more of an emphasis on upward communication.

  1. Managing Human Resources in Marks & Spencer.

    university courses that train people the skills required for these specific industries. Competition for employees Marks and Spencer will be interested to know whether its competitors are expanding and, therefore, increasing the demand for labour, or whether local redundancies mean labour is more readily available.

  2. Employees are a business's most important assets; this is why they created the Human ...

    The manager that has the most knowledge of the employee usually performs it. During the appraisal interview the manager analyses the employee's past performance with the objective of improving future performance. Items of discussion in the interview may include: * Successes and failures.

  1. Functional areas at Alton Towers

    Security of premises. All businesses have or should have an alarm system to minimise break-ins. This is often essential before they can be insured against theft. However not all thieves are deterred by security alarms. Introduced measures to minimise break-ins are: - * Security alarms and CCTVs that operate over night.

  2. Business at Work - ASDA

    Often the share price of a PLC is a good indicator of how it is performing in relation to its previous performances. Annual growth is another method used to measure the company's success especially considering the fact that Asda is now part of the Wall-Mart retail empire.

  1. This coursework is about the customer service at Argos. It covers the following:Responsibility of ...

    If all customers' needs were met then they would return to Argos. For example if a customer lodges a complaints to the customer service department and the complaints is dealt with promptly, the customer would be satisfied and would keep patronising Argos.

  2. Produce a case study comparing two business organisations, investigating the extent to which each ...

    Store Business Involvement Groups feed into a bigger national group. They conduct an annual employee survey known internally as 'How are we doing?' Over the last eighteen months participation has improved to nearly 90% helping them respond to the needs of employees.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work