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GCSE Business Studies Coursework

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Introduction

Choose a vacant local business site. Make recommendations on how it may be developed for business purposes Task 1: Aims of the Project "Choose a vacant local business site. Make recommendations on how it may be developed for business purposes" The aim of my project is to look around my neighbourhood and find a vacant business site where I must then suggest a business idea for that particular site. In order for me to achieve this I must carry out primary and secondary research. I will start with primary research in order to find a vacant business site and to research what other businesses currently exist in the area. I will then brainstorm a list of businesses which could occupy that site. I will then start to research the demographics of the area. In order to this, I will find out its wealth, population and size as well as the majority age group living in the area. This will be mainly secondary research with some primary and it will aid me in choosing the 3 business ideas best suited to my site. Lastly I will carry out detailed primary research to decide whether my business idea is likely to succeed. I will create questionnaires, ask questions and observe the area, in particular the infrastructure and competition to help me achieve my goal. Using a range of graphical techniques I will present my data as well as making a final justification on whether or not the business will be successful based on the information I have collected. ...read more.

Middle

For a small village the shop doesn't appeal to a wide enough range of customers. My 3 Chosen Business Ideas 1. Sports shop- With the average age being 44 in Horsley and with high earning people, there would be plenty of potential customers for a sports shop. There are many sports teams/clubs in Horsley itself including 2 cricket teams, 1 football team, a swimming pool and gym as well as 1 tennis club. Within a 5 mile radius is another 2 cricket teams, a hockey team, 2 rugby teams, a leisure centre and another tennis club. With there being plenty of teams and clubs, it would be fair to assume Horsley is quite a sporty village. There are plenty of private schools nearby who all push their pupils to engage in many physical activities. With no competition close by, I think a quality sports shop could thrive in Horsley as the market is there. 2. Coffee Shop- A coffee shop, in my opinion, would thrive in Horsley. With an old people's home in the village and the vast amount of commuters passing by en route to the train station, this idea could generate a very healthy amount of revenue. 3. School supply shop- Within a 5 mile radius of East Horsley is 17 schools both private and state. In my research I found out Horsley is occupied my many families so a school supply shop could be very successful as of course the children need their uniform. ...read more.

Conclusion

I am asking a sample size of 50 people. I asked 15 people on a Saturday and 15 on a Sunday. I also asked 10 people on Tuesday and 10 on Thursday. On the weekdays I stood outside my vacant business site at 16:30 and on week-ends I stood outside at 10:30 1 What is your age Under 16, 17-31, 32-46, 47-59, 60+ 2 What is your gender Male Female 3 Where do you live? Horsley, Cobham, Bookham, Fetcham, Effingham Other 4 How often do you visit Horsley Daily, Once a week, Twice a week, Fortnightly Hardly ever 5 How much do you normally spend when in Horsley Under �5, �5-�15, �16-�40, �40+ 6 What type of housing do you live in? Semi detached, Detached, Terraced, Flat, Other. 7 What is your economic position? Full time, Part time, Self employed, Student, Unemployed, Retired 8 What do you normally come to Horsley to buy. Food, Leisure time, Gifts Public transport 9 Do you travel past shops on route to work Yes No 10 What type of business would you prefer Sports shop Coffee shop School supply shop 11 How frequent would you use a school supply shop Every day, Every other day Once/twice week. Fortnight, Monthly, Hardly 12 How frequently would you use a sports shop Every day, Every other day Once/twice week. Fortnight, Monthly, Hardly 13 How frequently would you use a coffee shop Every day, Every other day Once/twice week. Fortnight, Monthly, Hardly ?? ?? ?? ?? 1 ...read more.

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