Recruit staff with the right skills so that the rides can be run properly with the right techniques and coordination because if they don’t have the right skills there might be accidents and other complications.
Solve arguments between workers because the aim of the park is to attract people and arguments will scare people away because they looking to have fun in a healthy environment and to provide good service workers must work together.
Provide training to make sure the staff has the right skills so when the park improves with different equipments and technologies they don’t have to look for new staff
Make sure that employment laws are being observed because if they are not observed they might be possible dangers to employees and customers
3. Marketing department
Decide what new products to introduce looking at the demand, cultures, beliefs and interest of the people who visit the park if they don’t do this the customers won’t go to the park because it does not have anything they like
decide upon the right price for the product looking at the variable, fixed and profit of the park and the people who want to visit the park if they don’t do this the price might be to high and the customers might find it to expensive to visit the park or the price might be too low and they might not make any profit
Decide how to advertise the park;
- internet-they publish all their information on their own website
- TV- they make a video that shows all the exciting activities
- On products-that are some how associated with the park like swim suits
- Magazines-it is important that they publish an article that tells people about the park in a paper or magazine with readers who are the people they want to attract.
- Radio-it is important that they advertise on a radio station with listeners who are the people they want to attract
Perform market research
-Allow customers to post their opinions on their website to get new ideas
-do questionnaires by letting people fill out a questionnaire after they have had their stay in the park to figure out what they don’t like and like, if they don’t do this they will never know what the customers want.
They can compare themselves to their competition by comparing their sales with the competitions sales if they don’t
To increase sales they can hold swimming, golf, skiing, horse riding and bike riding competitions, if they don’t do this customers might find the park not exciting with special events happening.
4. Administration department
Answers the telephone calls and sends letters if they don’t do this they won’t be able to communicate with suppliers and business partners and makes it easier for people to customers to communicate with the park
Keeps the computer system running if they don’t do this they won’t be able to collect all information about the park and receive emails from the customers and suppliers and business partners and control the rides.
Type letters and keep record of meetings concerning the park if they don’t do this they won’t be able to recall agreements.
Distribute the correct wages to the correct employee according to their post in the park if they don’t do this they might lose employees
Arrange cleaning and maintenance of the park to a time where it won’t disturb the visitors if they don’t do these customers might find it disturbing and stop visiting the park.
Finance department
Chief accountant-directs day to day activities of the general accounting sections and is responsible for central accounting records and controls over all financial transaction.
Chief cashier- the employee in charge of totalling the amount due for a purchase and then charging the consumer for that amount.
Management accountant- an accountant who develops and maintains the accountings system, interprets the data and prepares report, supervises the work of accounting employees and participates in management decisions
Wages clerk- A clerk that controls the paying of wages at the right level to the right person
Human resource department
Appraiser-an employee appointed to estimate and fix the value of goods
Trainers- they provide training to the staff so that they provide a better service
Recruiter- a person within the staffing that is responsible for identifying and screening qualified candidates for an open position within a business
Negotiator- an employee, who resolves disputes, agrees on course of actions and bargain for collective advantage.
Marketing department
Market researcher- an employee responsible for the process systematic gathering, recording and analyzing data about consumers, competitors and the market
Statistician- an employee who specializes in statistic and is responsible for compiling statistical data
Graphic artist- an employee responsible for designing print or electronic forms as for advertisements, publication or website e.g. ticket design, posters
Sales people- people who are authorized to sell, buy, lease and exchange in a designated area.
Administration department
Office manager- An employee charged with the general administrative responsibility for any given office and the supervision of the staff under it
Security guard- a person hired to guard property people and maintain order.
Receptionist- a worker employed to receive visitors and answer the telephone
Company secretary- is responsible for keeping the various records of a company such as minutes of board and general meetings.
- How the different functions interact
- Human resource needs to talk to finance to make sure that payrolls are allocated to the right employee during paydays and during special events where in extra staff is needed Finance needs to talk to human resources to tell them how many people they can afford to recruit.
- Marketing needs to talk to finance to find out which products are making less money so they where to target their efforts and to set advertising budgets of the money that they will use to advertise.
- Human resources needs to talk to marketing to estimate how many tickets will be sold to see if the number of staff is enough to run the park on special events.
- Human resources need to talk to Administration to identify jobs that need to be performed so they can recruit someone who is qualified to the job. E.g. when a new ride has been introduced.
- Administration needs to talk finance to set budgets for Thorpe park events, advertising and recruitment
- Marketing needs to talk to administration to plan advertising campaigns for different events in Thorpe park e.g. a new ride, special events, job opportunities
- Human resource needs to talk to administration to introduce new ideas e.g. a ride designer will present work to the manager and he will choose to consider on not consider the ride design.