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Here it can be seen the notes that I made that seemed to lead to M&S's decline in market domination. It is under this heading as these are the main points that I learnt about the company that were not known by me before

  • Essay length: 417 words
  • Submitted: 04/01/2006
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GCSE Marketing and Markets

The first 200 words of this essay...

Seminar Date: 13/10/05

Seminar Title: Fundamentals of marketing

'Virgin Video'

Preparation notes:

For this seminar no preparation was required.

Seminar Activity & Discussion

This seminar was watching a video regarding the fall of Marks and Spencer's. Below are the notes from the seminar. Throughout the movie it was asked to note some of the main reasons that may have brought about their decline in the market.

What are the main points learned:

Here it can be seen the notes that I made that seemed to lead to M&S's decline in market domination. It is under this heading as these are the main points that I learnt about the company that were not known by me before.

Seems that M+S Pushed customer away

M+S had a Captive market

Record breaking profit for 1998 in clothing

The autumn clothing line was poor quality, all grey

M+S had a strong customer loyalty

The poor service was due to the lack of store staff within the branches.

M+S are having brilliant success so they branch into the financial sector.

Next range of clothing talked

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