• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Here it can be seen the notes that I made that seemed to lead to M&S's decline in market domination. It is under this heading as these are the main points that I learnt about the company that were not known by me before

Extracts from this document...

Introduction

Seminar Date: 13/10/05 Seminar Title: Fundamentals of marketing 'Virgin Video' Preparation notes: For this seminar no preparation was required. Seminar Activity & Discussion This seminar was watching a video regarding the fall of Marks and Spencer's. Below are the notes from the seminar. Throughout the movie it was asked to note some of the main reasons that may have brought about their decline in the market. What are the main points learned: Here it can be seen the notes that I made that seemed to lead to M&S's decline in market domination. ...read more.

Middle

M+S are having brilliant success so they branch into the financial sector. Next range of clothing talked about classic products, wearable fashion but not cutting edge. Head of fashion for M+S did not think this was a good idea but Richard Greenbury was not one to cross, it was his way or, well his way. It seemed that M+S were doing the right thing at the time but not considering the future, like the high competitive rate to enter the clothing retail market. ...read more.

Conclusion

High profits came year in and year out in 1998. 71% in November 98 62% in March 98 The company was trying to be too efficient by bulk buying the clothing range, which was not a smart move when selling clothing, as this is an ever changing market where consumer tastes are easily swayed by celebrities and other endorsements. In the year of 1999 Richard Greenbury resigns as CEO of M+S. The company now accepts the use of major credit cards and uses a paradox for their slogan "Exclusively for everyone" ?? ?? ?? ?? MKT2001 Stuart C Philbin 20136716 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Analysis of the current strategic situation facing Marks & Spencer.

    To avoid the cases of occupational psychosis which several managers suffered before Dewey suggested rotating people within the organisation to bring in fresh ideas and avoid people becoming set in their ways. The introduction of Vandevelde into the M&S management stabilised M&S so this practice should be continued in the future.

  2. Marks & Spencer

    The principle of marketing also involves constant reviewing of all aspects of product or service, to ensure that it continues to satisfy the customers and requirements, by having the right product, price, and at the right place, so companies like Marks and Spencer can meet their objectives.

  1. Business- Open retail store

    21-02-07 In this section I found that I did not know what type of questions to put about promotion, so I looked at other examples of questionnaires and related to my business. WHAT DO I NEED TO DO? (N.B. Write in the future tense e.g.

  2. Investigating Market

    Moss Bros hire also makes enough profit to make sure money is available to enable the business to grow. The shareholders have a certain percentage in the company which they make there profits from. Providing Goods & services: - is when you provide customers with goods they would use and need.

  1. Marketing a retail outlet

    (N.B. Write in the future tense e.g. I will need to write a definition of marketing) WHAT INFORMATION DO I NEED? What do you need to find out in order to complete the task? WHERE WILL I GET IT FROM? Name the textbook you use. Name the people who helped you. Name the organisations have you used.

  2. If you are setting this submission as

    The diagram also show the decision making process in which information can be fed back and the purchase process can be stopped and resumed at an earlier stage. As described by Cohen (1991), the marketing mix inputs (or the four P's of price, place, promotion, and product)

  1. Analysis of The Cadbury company.

    Milk Tray was the assortment for everyday, not just special occasions, and represented the best buy in chocolates for millions of people. By the mid-thirties the Cadbury's Milk Tray assortment was outselling all its competitors. Today it is still one of the most popular boxes of chocolates in this country.

  2. Proposed enterprise activity - Football Tournament

    E2 - Identify the roles and responsibilities involved in designing and running the proposed enterprise activity Roles and responsibilities were not decided until once we chosen upon a viable idea. This was mainly because the roles may differ depending upon the enterprise activity we had chosen.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work