• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Here it can be seen the notes that I made that seemed to lead to M&S's decline in market domination. It is under this heading as these are the main points that I learnt about the company that were not known by me before

Extracts from this document...

Introduction

Seminar Date: 13/10/05 Seminar Title: Fundamentals of marketing 'Virgin Video' Preparation notes: For this seminar no preparation was required. Seminar Activity & Discussion This seminar was watching a video regarding the fall of Marks and Spencer's. Below are the notes from the seminar. Throughout the movie it was asked to note some of the main reasons that may have brought about their decline in the market. What are the main points learned: Here it can be seen the notes that I made that seemed to lead to M&S's decline in market domination. ...read more.

Middle

M+S are having brilliant success so they branch into the financial sector. Next range of clothing talked about classic products, wearable fashion but not cutting edge. Head of fashion for M+S did not think this was a good idea but Richard Greenbury was not one to cross, it was his way or, well his way. It seemed that M+S were doing the right thing at the time but not considering the future, like the high competitive rate to enter the clothing retail market. ...read more.

Conclusion

High profits came year in and year out in 1998. 71% in November 98 62% in March 98 The company was trying to be too efficient by bulk buying the clothing range, which was not a smart move when selling clothing, as this is an ever changing market where consumer tastes are easily swayed by celebrities and other endorsements. In the year of 1999 Richard Greenbury resigns as CEO of M+S. The company now accepts the use of major credit cards and uses a paradox for their slogan "Exclusively for everyone" ?? ?? ?? ?? MKT2001 Stuart C Philbin 20136716 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Analysis of the current strategic situation facing Marks & Spencer.

    By going back to their original fundamentals, examining their existing strengths and deciding on a market segmentation strategy that best matches these strengths, M&S should be able to become profitable once more. Continuous adequate market research must be conducted to ensure M&S does not lose touch again with their target market as another mistake could critically damage the organisation.

  2. Marks & Spencer

    The starting point for any business is to corporate goals of a business, depending on whether the product/service is new, established, or a market leader. Typical objectives might include targets regarding sales revenue, profit levels, market penetration, market share or for growth.

  1. Business- Open retail store

    I need to know the different types of sampling, how they are carried out and both the disadvantages and advantages. I will research different types of sampling over the internet www.tardis.ed.ac.uk/~kate/qmcweb/scont.htm 28-02-07 In this section I had forgotten the different types of sampling which I could use.

  2. Investigating Market

    shops in cities find that they cannot match the low prices and variety of products in supermarkets. This will led to small corner shops going out of business and therefore the profits are all in Providing services to the community: - Companies that provide a service to the community are businesses such as the Post Office, Police and the BBC.

  1. Marketing a retail outlet

    These goals are the foundation upon which the strategic and operational policies adopted by the organization are based.' (http://dictionary.bnet.com/definition/business+objective.html) For the first year my business will strive towards the following objectives: 1.

  2. Proposed enterprise activity - Football Tournament

    In order that we had enough money to cover our expenses Once the posters were developed and placed in around the school the marketing manger had to develop and design a box that could be placed in the reception of the school.

  1. If you are setting this submission as

    the products or services for personnel and household use (Lancaster and massingham,1999). Knowledge of consumer behaviour principles allows marketers and other managers to become more effective at making good decisions. They can better predict consumer actions, determine the needs of target markets, and understand how consumers perceive and understand marketing information.

  2. Analysis of The Cadbury company.

    Dairy Milk, and Cadbury's Dairy Milk, with its unique flavour and smooth creamy texture, was ready to challenge the Swiss domination of the milk chocolate market. Cadbury's Dairy Milk gained the status of brand leader, a position it has held ever since.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work