How a business uses ICT to communicate and operate

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For one business describe the different methods of oral and written communication used and describe, with examples, how it uses ICT to communicate and operate.

Ikea

Oral

Ikea use the tannoy system in their store in order to communicate with their employees. They use the tannoy to call the employees to meetings and it is also used to gather the employees in the morning for their daily huddle. These huddles are very useful, and appropriate as they are arranged in order to give out information to the employees, as well as to discuss problems from the previous day and to set targets to overcome these problems from occurring again. At these short meetings employees can voice their concerns about any possible problems and set backs in sales and get a feedback from others on how they could cope with these problems and stop them from occurring.

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        A further example of oral communication in Ikea is the usage of mobile phones, which employees use to communicate with other employees and managers at the store. This is a very appropriate method of communication for the reason that it is helpful because it can be used in the case of an emergency or when you need to get hold of a fellow employee to discuss matters. Having a mobile phone is useful because you can get in touch with fellow employees without having to arrange a meeting.

Written

        A written method of communication which Ikea use is ...

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The student states the term 'tannoy system', however this is quite vague as to what this is. The technical term should be explained within the report, to allow the examiner to understand with ease.

The report states the use of oral communication between employees. One aspect, is the use of meetings within the morning to discuss if there's any news or issues that need addressing. The student understands that this is an effective method. However the student doesn't state why this is necessary within the company. The report could include 'Ikea use oral communication to ensure that the same message comes across all employees within this meeting. This is an effect tool, as all employees are well informed of all the latest news regrading the store'. A large number of businesses are now starting to increase their use of IT systems, and this is an important factor within the near future. However the student doesn't state this. The report could state how IT is being used within businesses more often, due to the cost is far less than previous methods which allows the business to decrease costs. Thus, increases their profits via an effective IT system.

In summary, the report is quite basic. The report states three different types of communication between employees and their customers. However the report lacks detail and the student doesn't fully understand how businesses are adapting to IT systems which is essential to understand. The student states that written communication is used for two purposes. The first is to allow their customers to browse though a catalogue of their products, which is fine. Although the second reason the student states is in-correct. The student states that written communication is used between employees, although this is now an out-dated method and this has been replaced by the use of IT systems. It's important that the student shows the examiner their understand this, and the student hasn't which is quite a concern. On the flip side, the student acknowledges that employees within the business use a number of systems (such as TV's and the Internet) to communicate between other members of staff.