How business' work.

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Unit 1 / Task 1

Investigation How Business Work

My name is Jasper and I have been asked to choose a company and investigate all about that company. The company I have chosen to investigate about is Safeway Supermarkets. In this task, I will be investigation the business objectives of Safeway’s and why they have those objectives.

Safeway’s was first started in 1977 and has grown very large since than. It is in the service business where by they buy stock from manufacturing companies and sell it on to their customers and it’s also a public limited company (Plc). Safeway’s now own about two million high street stores in the U.K. alone and are now looking to opening some of its stores in other parts of Europe. The head office of Safeway’s is at London. All decision must be clarified or accepted by the people at the head office before it goes ahead.  Safeway’s makes an income of 50 million pounds a year and are stills looking to improving their income. Safeway’s vision in future is to become (The first choice food retailer for all their customers’ locally.) over the past four years, Safeway have been working hard to achieving its vision and to achieve it, they have set out the following objectives.

  • To have the best promotional deals on the products which most of there customers regularly buy.

  • To have the best and most innovative fresh food offers

  • To have the best product availability, keeping their shelves full every hour of every trading day

  • And to have the best customer service, in a warm and friendly store environments.

Explaining of objectives

  • The first objective of Safeway’s is to have the best promotional deals. If they do have the best promotion, more and more customers will buy from Safeway’s and the more the customers the more profit they make.
  • Now a day, people are breaking from the habits of canned food to fresh food and if Safeway’s could do this than a greater number of customers will buy more and more from them meaning they get more profits. Safeway’s sells ready prepare meals for customers who don’t have time to cook.
  • The third objective by Safeway’s is to keep their shelves always full so that customers don’t go to other stores when Safeway’s don’t have stokes on their shelves.
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  • The fourth objective by safeways is to have the best customer service. If they don’t have good customer service to help customers when they need help, customer will go somewhere else and they will loss money.

The functional areas of Safeway’s

Lawrence Christensen, CBE, Group Operations Director, Safeway Stores plc, is the Main Board Director with Corporate Social Responsibility, which incorporates Health and Safety and Environment. He chairs the Corporate Social Responsibility Steering Group, which oversees, reviews, monitors and advises on CSR matters particularly where they are of concern to our stakeholders. He also chairs the Corporate ...

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