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How Business Works - McDonalds.

Extracts from this document...

Introduction

How Business Works Introduction I am doing my business project on McDonalds because it's one of the largest businesses in the world. McDonalds is based in the United States Of America (USA) McDonalds first started in when 1965 with the company's first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth over $1.8 million on December 31, 2003. 1954 ? Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California. 1963 ? One billion hamburgers sold. ? the 500th restaurant opened. ? the 500th student graduates from Hamburger University. ? Ronald McDonald made his debut. ? McDonald's net income exceeded $1 million. 1972 ? Assets exceeded $500 million and sales surpassed $1 billion. 1975 ? The Company's first Drive-Thru opened in Sierra Vista, Arizona. 1976 ? McDonald's first UK TV advertisement was broadcast. It's now got more than 30,000 restaurants in over 119 countries. It's so profitable that its share value is going up. McDonald's spends over $2 billion a year broadcasting their image to the world. 1997 1998 1999 2000 2001 No of restaurants 836 928 1016 1117 1184 Pre-tax profit (�m) 100.2 82.3 127.9 137.5 141.4 Aims, Objectives & Activities All businesses have aims and objectives three of the most common aims & objectives are: * Too Make Profit * Become the leading competitor * To expand & grow and they also have activities that they carry out including McDonalds, For example some of McDonalds's aims are to: * Sell high quality fast food and to provide a high standard of service. * To make an overall profit Some of McDonald's objectives are to: * To make 10% more profit than last year. * To have a larger market share than Burger King * Increasing the size of their customer base Businesses all have activities; this is what the business does. ...read more.

Middle

Race Relations Act 1976 One example of a law case is a former financial analyst for Warner Bros. filed a $5 million lawsuit against the company and a senior executive, claiming the official made racially derogatory comments. The lawsuit, filed Wednesday in Superior Court, alleged that Gardiner often said "my favourite subject, slavery" with the intention of degrading blacks. Employer: The Company would go to court and the employer would have the press all over him and everyone would think of him as a racist. Employee: The Employee would feel upset and may not want to work again. Disability Discrimination Act 1995 One example of a law case is a healthcare worker: The writ says that on May 11, Kwok's mother developed fever and was initially diagnosed to have an upper respiratory tract infection. The next day, she was admitted to the hospital and confirmed to have contracted SARS. On the evening of the same day, Kwok called a colleague, Eva Wu, to tell that her mother was a SARS victim and that she herself had to be quarantined from May 13 to 22 during which she could not work. The writ says that on May 13, Mac called Kwok on the telephone and accused her of being selfish by not letting the company know of her mother's illness on May 11 itself. Mac then hung up the phone and ended the conversation "in an abrupt manner", it says. In an email on May 21, Kwok received a letter dated May 20 issued by her company's lawyers and learned that she was summarily dismissed on May 19. No reason was given in the letter. Kwok had been employed by Hip Wall since September 19, 2001. The writ says that on the same day the email was received, Kwok called the company's personnel department to ask for the reason for dismissal. A Ms Chan of the department told the plaintiff that it was because she failed to report her mother's fever on May 11, and as a result, the company was affected. ...read more.

Conclusion

In the example you see the structure of a manufacturing company. But a Flat structure is very different from the complex hierarchical structure. In this kind of structure the diagram is flat in shape; there's only one level of command but has a wide span of control. Evaluation Of Strengths & Weaknesses within McDonalds Introduction McDonalds has two structures: The hierarchical structure, which is used for the main McDonalds cooperation and a flat structure, which is used for all the McDonalds's restaurants. Strengths & Weaknesses Of McDonalds's hierarchical structure The Strengths of McDonalds's hierarchical structure are that its clear to all the employees were they stand therefore if there is a problem the employee will clearly know who to report too, there is an easier chance of getting promoted to and because of the narrow span of control its easy for the workers to communicate to the supervisors etc. The weaknesses of the structure is if someone at the top of the structure, so therefore if for example the board of directors needs to get a message to the workers then it will take a very long time to reach the bottom of the structure so the workers or supervisor may miss out on an opportunity, it could also be like Chinese whispers the person at the top could say something and then when it gets to the bottom t might be completely different making employees confused. Strengths & Weaknesses Of McDonalds's Flat structure The strengths are that the flat structure has only a few layers in the chain of command which means that it won't take long to get to the workers which means staff won't miss out on opportunities and employees won't get confused. The weaknesses of McDonalds's flat structure are that it's got a wide span of control so its not easy to communicate with the supervisor, because the supervisor has to see a lot more people which also means that because there is more employees on the same level its pretty hard to get promoted. ...read more.

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