how cadbury's competes

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Evaluations on how well Cadbury’s and  Carrick travel compete In my judgement I believe that Cadbury’s compete very well in the confectionary market. This is proved because in the research that was done there was a lot of cases where Cadbury’s profits and market share were higher than other businesses.  since Cadbury’s were introduced they have been one of the highest holders of confectionary market share and
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through new products. Also developing their current products they have been able to increase the amounts of profits they get and therefore decrease the amount of their competitors. One of the biggest way in which Cadbury’s competed well was when they introduced the new gorilla ad which has increased their profits and market share of the dairy milk bar to nearly double the amount that it was at before. In September 2005, Cadbury’s had 28% of the UK’s producer’s shares but were being followed closely by Mars and nestle at 24%. The advert was awarded the best advertising award for ...

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