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How can managers adopt marketing orientation successful? What is it and how can they fulfil it through their activities? How is the whole organisation involved in marketing?

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Introduction

1. How can managers adopt marketing orientation successful? What is it and how can they fulfil it through their activities? How is the whole organisation involved in marketing? Managers should be able to adopt marketing orientation successfully by assessing the market that they are in or considering entering. This is found out or assessed by carrying out market research and targeting all areas, whether you think the consumers are too young or too old. The more committed an organisation is to its marketing activities, the more able it will be to pursue its corporate objectives and develop in retaining its customers. The function that keeps each business running of course, is its customers, so in order for it to attain this level, it must try and insure it meets the customers needs. This is by taking into account the customers relationship and the communication that should be in place between organisation and the consumer. Another is sensitivity to consumer issues. Where there are extrinsic and intrinsic forces affecting the company, shareholders have to be kept happy but also and importantly the consumer otherwise a boycott on the use of the companies products may occur. Last of all is mass customisation where it involves taking into account the needs of each customer personally. ...read more.

Middle

3. Why is knowledge of motivational theory useful to a manager? Motivation is a key factor to a manager attaining the best out of his work force. There are many forms of rewards that can be offered by the company as a way of motivating its employees. This can be anything from days off in lieu to financial gains of commission. There can also be the use of positive criticism where the manager talks to the employee on a one to one basis. Every employee is motivated to some degree and it would be pointless to say they weren't. This is simply because every employee has their own aims and put all their effort into achieving these. With this type of showing, it often puzzles managers as to why they don't follow what is directly asked of them. More often or not, the reason for this is all because the task being asked of them is not broken down or not explained that clearly. Another possible reason is that the employees are less likely to carry out what has been asked because of their career aims or the direction of the company is not what they perceive as matching their ambitions. With this, the manager must adjust his ideas on what motivates the company's employees and implement those ideas as soon as possible. ...read more.

Conclusion

5. Explain why communication is such an important part of a manager's role? Give details and support your discussion with research and/ or theory. Discuss the concepts of upward, downward and horizontal communication flows and their use by the organisation. This is regarded as being the passing on of ideas and information on possibly how the company can be improved, whilst importantly making sure these channels of communication are kept clean and clear. There are a number of forms in which communication can be passed on and this can be in the form of speech, writing, data communications, actions and gestures. With communication having the most time spent on it by managers and administrators, then the building and developing of communication skills must be viewed as a vital managerial requirement. When placed in the position of manager, it's clear to understand that the company has to go in a direction in order for it to become successful. Here again, it shows how important communication is filtered in a way that all is understood and carried out successfully. The term upward and downward communication is simply explained for example as a system where information is passed via email in an upwards and downwards motion which in effect cuts out the middle man but also the time. Also the term horizontal communication is similar but the workforce has an input where they can suggest their area of work can be improved. ...read more.

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