• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How Do Dixon's Dominate The Electrical Trade?

Extracts from this document...


How Do Dixon's Dominate The Electrical Trade? Introduction In this piece of coursework I am going to study the successfulness of Dixons. I will try to show how they got to be the leading company in the electrical market. I will compare other businesses to Dixons and show whether Dixons are the leading company in electrical goods. I will also present their methods of how they became a successful company. Hypothesis I will research certain websites to find information on Dixons and other companies Dixons own, such as The Link and Currys. The research I will be looking for is reports on how well Dixons is doing, and evidence that they are the market leader in electrical goods. Also I will look at how Dixons began and how it became successful. I am expecting to discover that Dixons is a market leader in electrical goods because they probably own half of the market. Dixons own PC World, Currys and The Link, these are the main companies they own in the UK. However abroad they own other companies like PC City, which is situated in Spain. ...read more.


Basically make yourself a market niche. The son of Charles Kalms, Stanley Kalms quickly recognised that consumer's interests was in photography. So they both started off selling simple cameras and accessories. However Dixons had to overcome where the consumers value the product more than it's price and the price exceeded the cost of the production. Dixons ended up with its customers valuing the cameras and accessories more than what the retail price was. Also the retail price was more than the cost of producing the products. Therefore they had a gap between the cost of the product and the cost of production, this gap meant the amount of profit they would be making. Clever management skills enabled this gap to be large enough to make a profit. Dixons customers thought that the products were sold at incredible value. The customers enabled Dixons to have a big market share. To increase this market share they sold a wider range of products. In doing this they gave themselves a higher risk, in that they could loose everything if they did not sell the products they aimed at consumers. ...read more.


"one-on-one" style Increased demand for lateral communication (geometric growth in need for information) Increasingly formal communications -- various methods Definition of the Business Few, if any, stated policies Policies evolve from practices (and are often conflicting) Policies get documented for consistency and fairness Strategic Focus Emphasis on reaching the market and generating revenue Emphasis on growth and raising capital to create and sustain growth Emphasis on spending and cost control, less emphasis on R&D and growth strategies Compensation Program Compensation based on need (and availability) Compensation based on need but often administered according to personal or subjective factors Structured compensation based on internal and external equity considerations "How things are around here" Organizational culture mirrors the founder's style and values Organizational culture becomes ill-defined as new people join the company Organizational culture gets redefined and is set as foundation for strategic planning "Roles & Holes" Duties and responsibilities are loosely defined -- everybody wears multiple hats Duties and responsibilities are defined by the incumbents ac-cording to current priorities as they are perceived Duties and responsibilities are officially defined according to current and future organizational needs "Center" Clear sense of organizational purpose Duties and responsibilities are defined by the incumbents ac-cording to current priorities as they are perceived Organizational purpose is formally redefined through strategic planning ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Economy & Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Economy & Economics essays

  1. Case Study: The Home Depot

    Market forces. On the internet we came across a model of Porter, showing what the characteristics of competition in the home improvement industry are. We will explain briefly each of the characteristics. Rivalry among competitive firms: The rivalry in the home improvement industry is rather high.

  2. The structure of the airline industry.

    [Insert Graph-Borrowing] World Economy One way to compare the value of the U.S. dollar is to compare it individually with currencies of key trading partners. A more general approach is to use the trade-weighted value of the dollar. As you can see from the graph, the U.S.

  1. The Ohio Pilot Scholarship Program

    tendency to overlook the neighbour as the nearest other"; that an attachment to place exists but is tenuous because, in the one case, it is tied to ownership of a house that is seen as a "protective cocoon" ("the world was outside, and we were inside, the door is locked"),

  2. Critically evaluate the perceived competitive starategies of the five clothing retail outlets, namely Edgars, ...

    The distribution of formal retail sales over a twelve month period according to product group shows the lowest percentage sales for household furniture in January (5,8 % of the total), while the highest sales are reflected for jewellery, silverware, watches and precious stones in December (17,6 % of the total).

  1. Bellway Plc is a holding company with subsidiaries; its main subsidiary company is Bellway ...

    Different policies and accounting method adopted by the company will subjectively influence the representation of the company. Therefore the comparison of the company itself over time and with another company is subjective to a bias outlook and may not demonstrate the true underling performance.

  2. Marketing Plan: Handywares Plc.

    technique has not been used by Handwares in the UK it will be important to take part in these in our chosen foreign market. As we are initially concentrating on a specific region of a country we can promote through regional newspapers.

  1. The Quest for Optimal Asset Allocation Strategies in Integrating Europe.

    Using an unrestricted model without this strong assumption, they find that country factors are more important in explaining stock return. However, they (Brooks & Del Negro (2002b)) report that Europe (unlike other regions in the world) is the only region where the relative and absolute importance of the industry effect

  2. Russia and the World Trade Organization.

    Moreover, WTO membership does not prohibit agricultural subsidies. It requires only that countries establish a subsidy ceiling, which may not be exceeded. Recently, Russia negotiated with the WTO a $16 billion ceiling for agricultural subsidies, well above what Russia now spends or plans to spend on agriculture.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work