Operations and productions at strands
Strands hairdresser cannot have as much storage and space as Tesco because it is a very small business, this is a big disadvantage to Chris because if a product is selling well then there is a limit to the amount of stock she can buy in as their may not be enough storage available for her to put the new stock. This therefore means that if a customer comes in to buy a shampoo that is selling well then Chris may not have it as she can only buy in a certain amount of stock this will therefore result in her losing this particular customer.
It is more of a challenge for the sole trader to have an efficient operations and productions department because in Tesco there is a specific department which has employees that specialise in this field to do this work but the sole trader has to do all this work herself.
Marketing at Tesco
The marketing department is a vital part for the succeeding in reaching their aim of retaining loyal customers, because this is the area in Tesco, which attracts the customers to stay. An example is if a customer is regularly buying cat food then Tesco can see this on their system and allow them to send the customer offers on their cat food. This will help Tesco to retain the loyalty of their customers because the customers will want to get cheaper food with discounts and they can only get this from Tesco.
This shows Tesco’s customers that Tesco care about them and that they will always think about the customers first. The marketing department is therefore a very important part of Tesco if they want to achieve their aim.
Marketing at strands
The marketing at strands is mainly market research and Chris the owner has to do all of this on her own. The market resear5ch is mainly based around what her competitors are doing, the prices etc… Tesco does not have to worry about doing market research like this because all their competitors publish what they are going to do and their prices can easily be seen.
Advertising is very important for strands in achieving their aim but at the end of the day Chris must always have the goods to back up her advertising. This is why Chris must always keep up to date with all the latest hair cuts as this will mean that she will be meeting the need of her customers. If she meets the needs of her customers this will mean that all her customers will be happy to come to her for a haircut, as they are happy and loyal to her.
If Chris buy a particular brand that she feels will ell well and it doesn’t then Chris will lose a lot more than if Tesco made this mistake. This is why it is harder for strand to do marketing than Tesco.
Customer service at Tesco
Customer service at Tesco is fundamental to Tesco in achieving their aim, this is because Tesco's aim is all about the customer and if this is right Tesco will surely retain the loyalty from their customers as they are being treated with the right respect at Tesco.
An example of customer service working at Tesco is the complaints department. If a customer comes to Tesco with a complaint about a product to Tesco then Tesco will ask no questions and refund the person this allows the customers to feel confident that Tesco will do whatever they say.
Customer service at strands
Strands has an advantage over Tesco in the customer service department because at strands Chris can have a personal relationship with the customers, this will mean that all the other hairdressers will be strangers to Chris’s customers therefore making Chris have greater profit and achieving her aim.
Administration at Tesco
The administration department at Tesco helps Tesco to be more efficient for their customers. For example if something spills on an aisle then Tesco have an emergency cleaner on standby who can come and clean up the mess. This is what the customers at Tesco want to see as this pleases the customers and therefore makes them loyal.
Administration at strands
The administration at strands is very important because Chris has to make sure that her shop is always clean for her customers, because if it is clean then the customers will come back to her and therefore giver her more profit which will help her to achieve her aim.
Finance at Tesco
The finance department at Tesco helps them to meet their aim because by investing in Tesco they are able to offer all the services that the customers want. If Tesco offer all the services that the customers want then they will be able to retain loyalty from more customers as they can now give the customers everything under one roof. Tesco is now a bank and a credit card company because they offer all the services that these types of businesses would.
The finance department helps Tesco to keep on top of their business this is very important for Tesco because they are public and have to show their shareholders how they are doing and if they are doing well then they will achieve their aim of getting more shareholders.
Finance at strands
The finance of strands is very important, as Chris has to stay on top of her business this is because Chris has to make sure that she is not in any financial problems. If Chris gets into a financial problem then it will be very hard for her to get out. This will also mean that Chris will not be able to meet her aim of surviving.
Human resources at Tesco
Tesco's human resource4s is a vital part of their business as it helps them to retain their customers, human resources helps Tesco to retain their customers by making sure that Tesco has got the best employees tio offer the best service to their customers.
Human resources at strands
The human resources department at strands is important because Chris has to make sure that all her employees will be able to give the customers what they want to a good standard. This will help Chris to achieve her aim, as the customers will be happy so they will come back and give Chris more profit. If Chris gets more profit then this will help her to achieve her aim.
The functional areas at Tesco work together as a strong unit to help Tesco to achieve their aims.
