• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How Successful Thorpe Park Is As a Business?

Extracts from this document...

Introduction

I am tying to see how successful Thorpe Park is as a business. Thorpe park is located in Staines road in Chantey KT16 8PN Telephone +44 (0) 8704 444 466 (Advanced Sales and Inline). There will be information on fun stuff; history of the park, directions The Park is open between 6th April and 28th October 2001. It is closed on the following days: September 10th 11th 17th 18th 24th 25th October 1st 2nd 3rd 4th 8th 9th 10th 11th 15th 16th 17th 18th 29th 30th 31st According to the date you go times may vary 10.00 - 17.00 9.30 - 18.00 9.30 - 19.30 Ticket Prices There are many websites to buy tickets , nearby accommodations, admission charges, opening times and much more the park offers 500 acres of family fun. The attractions include: * Detonator- defy gravity 7 plummet 100ft thru an explosive 5.5 G- force * Zodiac- enter this sphere of fear and spin into another galaxy * Vortex- arriving soon * Tidal Wave- Europe's highest water drop ride * Neptune's beach * Pirates 4D * X:/ No way out -the world first pitch-black, backwards ride * Loggers leap * Depth Charge water slide * Thunder River * Lots of shows and much more Adult �19.00; Child (1m - 12years) �15.00, under 1m free; family Ticket (2 Adult + 2 Child or 1 adult + 3 children) � 59.00; Annual Pass �70.00 Discounted rates are available for groups of 12 or more when booked in advance for specified dates. ...read more.

Middle

Only authorised vehicles are allowed in the Park when it is open, and they must keep to designated routes and speeds. There is a Medical Centre, which can be found in the Dome next to Neptune's Chamber. A qualified First Arider attends it. Other members of cast are also qualified to give first aid to the guests and cast members. THE MANAGEMENT OF HEALTH AND SAFETY AT WORK REGULATIONS 1999 Regulations to safeguard the Health & Safety of Young workers (Aged Under 18) have been a legal requirement since the 3rd March 1997. The law is based on 'risk assessment' and falls within the requirements of the recently updated Management of Health & Safety at Work Regulations 1999. The requirement to carry out young persons risk assessment has been updated with these Regulations which places duties on employers to: MARKETING FACT SHEET: Thorpe Park The Marketing Department are a small team who work across both Thorpe Park and Chessington World of Adventures. It is the overall responsibility of the Marketing dept. to ensure that the brand identities of the two Parks are maintained in all communication, both on and off the Parks. They do this through first identifying the brand identity, target market, and visual representation of the brand, i.e. the logo. For Thorpe Park the target market is family with children over 12. Each year the marketing department will put a marketing plan together, which covers the following areas: Product. ...read more.

Conclusion

Examples of these are families with young children, teenagers, student groups, people from other cultures, non-English speaking guests and guests with specific needs. In order that cast can be aware of the needs of all the guests, all cast are trained in politeness, awareness of special needs and strategies to use for different situations. Guest Care involves a wide spectrum of skills that are involved when dealing with guests. These skills reflect the essential skills required in everyday life. We take our appearance / image standards very seriously since through these the cast are able to reflect our high standards. We know that our cast members are maintaining these standards from the feedback we receive from on-going research. Every day, exit surveys are available for guests to complete. The survey itemises all the different areas of Thorpe Park. Through these the marketing department are able to maintain an informed overview of the daily performance of cast and the facilities, which are in place for the convenience of guests. GUEST SERVICES TEAM The Guest Services Team is ultimately responsible for dealing with guest comments that cannot be addressed by other cast members. These comments can vary tremendously in content and in the way in which they can be resolved. All departments keep the Guest Services Team up to date throughout the day of any information that might affect the guests' day out. For example, if a ride is not working, the Guest Services Team will be notified and given all the facts so that guests can be given correct information. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    So to combat this I will use some form of telecommunications. Email would be useful but there is no guarantee of replies and there is a chance of viruses and hackers to manipulate the data. So I shall use the telephone.

  2. Marketing Thorpe Park and London Dungeons.

    They give a variety of special offers to their customers I recommend that booking and buying tickets online would be cheaper than paying on the day. Group Tickets Offer Period 3rd Sep - 5th Oct Normal Online Adult* Group 5 to 9 people �17.50 �22.00 Adult* Group 10 or more

  1. Design a small scale marketing plan and formal report for a small business.

    WHsmith, Birthdays and Card fair refused to give out information about their market share. These are the results I obtained from my desk research: * Around 2.7 billion cards are bought in the UK per year * The greeting card market is worth approximately �1.2 billion * Clinton's hold 17% of the greeting card market.

  2. Amstrad Plc a business overview.

    They have to be innovative. There is always new products coming out. They will have to always do marketing research to keep up, and come out with new products. This is very important with competition from the Far East and new companies trying to copy them.

  1. Business- Open retail store

    graphs correctly and accurately drawn I have the graphs which I have created the graphs from the task prior to this one. I will ask my aunty to explain the graphs would affect my business Ms. M. Patel 21-04-07 In this section after explaining what the graph showed I did

  2. Alcopops - design a new business.

    This is where the company conducts research into the particular field they want information on. To conduct field research the company must decide, what information it needs, who it needs to ask, how it plans to ask the people and how the data is to be presented.

  1. business functional areas

    Monitoring the value of items held in stock this is important because eWave will need to know what stock they have and what stock they will need. They will also need to know the price of stocks bought and sold.

  2. Marketing Plan for the Targe' Full Service Spa Salon

    With in-depth market research, well explored marketing strategy and concise target market we will know exactly what ways to promote our new service. The success of this service will rely heavily on promotion. We will not only have to focus on advertisement but really get out and interact with customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work