How the organisational structure, culture and management style of J Sainsbury's interrelate.

Human resources is also responsible to ensure that staffs are given training when new technology is going to be used in the supermarket, however it is the managers job when the training times should take place.

I believe that the marketing and finance function are key functions for J Sainsbury because to this present day, I think that the only way that the retail industry can be successful/meet its full potential, is by advertising but there has to be enough money for the business to advertise. The chairman and marketing staff of J Sainsbury decides what type of advertisements should be made for J Sainsbury in order that it attracts customers and helps to meet the J Sainsbury objectives.

       The culture of J Sainsbury inter-relates here, because every time J Sainsbury launch an advertisement (which is through the media) they have to use their slogan (making life taste better), this is so that customers are familiar with what J Sainsbury is trying to achieve as a supermarket. At the moment Jamie Oliver (celebrity chef) advertises for J Sainsbury, I think that J Sainsbury must have attracted a lot of customers through this because Jamie Oliver is shown cooking a meal using only J Sainsbury’s “Be good to your self” food products.

I think that this must have made some customers, and fans of Jamie Oliver’s cooking go to J Sainsbury and buy most of J Sainsburys own brand product(s) – be good to your self. The prices of J Sainsbury’ own brand are competitive and promise a high quality product.

       Advertisement is also a way of communicating with potential customers of J Sainsbury no matter how it’s done either through television, radio or even on flyers, customers still get attracted to J Sainsbury through these forms of advertisement because they like what they are seeing through the advertisement and feel that they want the product/service being advertised.

The culture of J Sainsbury helps it to achieve its objectives/mission statement but in order to do this the reputation of J Sainsbury has to be good, and this is achieved through having a good management system and the way that the members of staff are trained in communicating with customers and providing a customer service of a high standard.

For example if members of staff do not treat the customers with disrespect then they are rarely going to consider shopping at J Sainsbury’s again. But J Sainsbury does treat their customers with a lot of respect and value, this has an impact on the reputation an makes customers come back again and again to do their shopping there.

     The management system interrelates here because if the managers didn’t train the staff to behave this way towards customers and to do their job efficiently, then the staff would no be motivated to ensure that the customers are treated with respect and therefore the reputation of J Sainsbury would not be as good as it is to this present day. I also think that the managers have to believe in the culture of J Sainsbury in order to ensure that the staff is helping to achieve the objectives and mission statement for J Sainsbury, as this also motivates the manager(s) to achieve the set objectives for J Sainsbury. To motivate and encourage the staff to do their jobs efficiently and enjoy working with J Sainsbury have enable them to have 40% discount of all J Sainsbury products after working there for a period of six months or over.

I think that the organisational structure, culture and management style of J Sainsburys are all as important as each other for J Sainsbury to be a successful supermarket, this is because all 3 of these factors rely on each other to certify that J Sainsbury is meeting it’s objectives to its potential and that the supermarket does not get taken over by its competitors or be put out of business due to the management style, culture or organisational structure.