How the organisational structure, of McDonalds affects its performance and helps it to meet its objectives.
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C2 - How the organisational structure, of McDonalds affects its performance and helps it to meet its objectives. The organisational structure of McDonalds has a big impact in helping the restaurant to have an effective performance and also helps it to meet its objectives. The production function helps McDonalds by ensuring that there is enough food products, packaging for food (cups, boxes, bags etc) in order for the restaurant to operate each day, and to meet the needs of the customers, and that customers needs are met. To do this McDonalds orders the food that it needs from the suppliers in bulk whenever needed; this is essential due to McDonalds serving over a thousand customers a day, the restaurant needs to be well equipped with food products and packaging for the food so that it can run successfully and not have customers complaining due to the lack of food this way the customers needs are met because they would be getting the food they order.
The advert has a celebrity boxer exploring McDonalds and watches the crewmembers working and showing that they keep the kitchen area very clean. This is good publicity for the customers of McDonalds who may have doubts on how the food of McDonalds is made, and whether the staff are trained to work in the kitchen or not. The advertisement clearly sends a message across to the viewers that McDonalds is hygiene conscious. This advertisement will help to attract more customers to try out McDonalds and have a positive effect on the performance of McDonalds by hopefully increasing the profits made by McDonalds. The human resources function for McDonalds also ensures that the staff recruited are suitable for their job role, so that they will be able to provide work a high standard for McDonalds and this will help to meet the mission statement, by the way that if the members of staff (crew members)
The employees of McDonalds also get a discount card, this entitles them to extra value meal at the price of £1.99, the meal is usually sold at £3.29. There also other benefits a large discounts associated with partnerships with McDonald's for example: > Entertainment > Leisure > Life > Discount on theme parks > Car insurance > Savings on holidays Also for employees and managers that have been employed at McDonalds for a long period of time, the staff get rewarded with vouchers which can be used at main superstores such as Argos, River Island and Game. The mangers get a lot of benefit schemes such as BUPA Health care, Insurance, Pension Schemes and even spatial Leave (this is like a loyalty holiday) the mangers have to be salary managers only. To get this loyalty leave to have to work in the organisation for a period of 10Years giving the managers a 6week paid holiday.
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