• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How the organisational structure, of McDonalds affects its performance and helps it to meet its objectives.

Extracts from this document...

Introduction

C2 - How the organisational structure, of McDonalds affects its performance and helps it to meet its objectives. The organisational structure of McDonalds has a big impact in helping the restaurant to have an effective performance and also helps it to meet its objectives. The production function helps McDonalds by ensuring that there is enough food products, packaging for food (cups, boxes, bags etc) in order for the restaurant to operate each day, and to meet the needs of the customers, and that customers needs are met. To do this McDonalds orders the food that it needs from the suppliers in bulk whenever needed; this is essential due to McDonalds serving over a thousand customers a day, the restaurant needs to be well equipped with food products and packaging for the food so that it can run successfully and not have customers complaining due to the lack of food this way the customers needs are met because they would be getting the food they order. ...read more.

Middle

The advert has a celebrity boxer exploring McDonalds and watches the crewmembers working and showing that they keep the kitchen area very clean. This is good publicity for the customers of McDonalds who may have doubts on how the food of McDonalds is made, and whether the staff are trained to work in the kitchen or not. The advertisement clearly sends a message across to the viewers that McDonalds is hygiene conscious. This advertisement will help to attract more customers to try out McDonalds and have a positive effect on the performance of McDonalds by hopefully increasing the profits made by McDonalds. The human resources function for McDonalds also ensures that the staff recruited are suitable for their job role, so that they will be able to provide work a high standard for McDonalds and this will help to meet the mission statement, by the way that if the members of staff (crew members) ...read more.

Conclusion

The employees of McDonalds also get a discount card, this entitles them to extra value meal at the price of �1.99, the meal is usually sold at �3.29. There also other benefits a large discounts associated with partnerships with McDonald's for example: > Entertainment > Leisure > Life > Discount on theme parks > Car insurance > Savings on holidays Also for employees and managers that have been employed at McDonalds for a long period of time, the staff get rewarded with vouchers which can be used at main superstores such as Argos, River Island and Game. The mangers get a lot of benefit schemes such as BUPA Health care, Insurance, Pension Schemes and even spatial Leave (this is like a loyalty holiday) the mangers have to be salary managers only. To get this loyalty leave to have to work in the organisation for a period of 10Years giving the managers a 6week paid holiday. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Marked by a teacher

    Tesco's organisational structure

    4 star(s)

    Lesley contributed significantly to the fundamental change in the way Tesco was managed as it went through the transition necessary to deliver better customer service and improved financial performance. Her guiding principle has always been that "if you want your people to excel in customer service then you too must

  2. Free essay

    Aims and Objectives of Tesco and McDonalds

    Tesco are aiming to develop the online shopping experience, if they are successful in doing so they may attract many more customers which will help them achieve objective one. This will help them achieve objective one because by attracting new customers that are unable to shop in store they will gain more sales which means they will maximise profit.

  1. Analysis of how the organisational structure, culture and management style of the business affects ...

    Also employee may get fed up with trying to impress and will be less motivated than if they where treated equally on a level where they are respected and are not having to compete for respect.

  2. This report is to investigate Coca Cola Company. On this coursework I will look ...

    Packaging * Sales * Research and development * Administration Marketing The Coca Cola marketing department at the Atlanta Headquarters develops core strategies for company brands to ensure that all communication is consistent in every market. With this cohesive effort, the Coca-Cola system maximizes its resources for market leadership and profitable growth.

  1. Human resources at McDonald's

    McDonald's would not be successful without of sophisticated technology, human beings are responsible for setting up correctly, pressing the right buttons and repairing it if it malfunctions. Once inside McDonald's staff performs various duties in connection with their roles and McDonald's expects their work to be of a satisfactory standard, completed within a timescale and to be cost effective.

  2. Customer Service - Argos.

    the same way that they get their household appliances and furniture, is a very good way for Argos to make quick sales with their cloths but there are a few disadvantages of this method that are 1) The customers can't feel the material of the product that they are buying.

  1. Classify the business according to its ownership - McDonalds

    * Good franchisors (BFA) will offer comprehensive training programmes in sales and indeed all business skills. * Good franchisor can also help secure funding for your investment as well as e.g. discounted bulk-buy supplies for outlets when you are in operation.

  2. How Business Works - McDonalds.

    By making sure that McDonalds is kept clean and that nothing is a hazard to anyone, also making sure that the right staff are assigned for the right roles. The department provides the business with motivated staff and provides customers with a clean restaurant.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work