Measurable: This means achievement can be checked in every month or year.
Achievable: This means you achieve your target during that period you have set.
Realistic: This means your aim is sensible so that you have chance to achieving it.
Time-related: Every aim and objective should have a date for achievement or review.
ASDA is a Public limited company. The goods and services it provides are they sell household items. They also sell food, milks; baby’s needs all the household items. The services they will provide them are young people, male, female, adults, moms, teenagers, all sorts of people they want to come. Their target is all types of people and age range between Births onward to 70-80. ASDA is the world’s largest retailer with worldwide operations. ASDA has become the UK’s third largest grocery retailer, as measured by reported turnover. I focus on UK national area.
Mission Statement
“To be Britain’s best value retailer exceeding customer needs… everyday”
Aims:-
-
Asda’s aim is to make a profit; Asda wants to make a profit because they want more money, which means making a profit as much as possible. Asda charge customer for buying or using their products or services. This is because it costs money to provide them and to stay in business the organisation must make a profit.
-
Asda’s aim is to improve their product quality; Asda wants to improve product quality because they want to sell more products. If they do not improve their product quality then no customer can go there. Therefore, they have to improve their product quality.
-
Asda’s aim is to win more customers, Asda wants to win customer. That is why they have to present or provide their services fairly. The product quality must be high. If they do not provide services fairly then their business must be ruined. Therefore, they have to provide good services then more customers can go down there.
Objectives
-
Asda’s Objective is to set targets, Asda needs to set targets because they have to plan and how they going to achieve their aims. They have to plan it and set out their goals that they are going to achieve it.
-
Asda’s Objective is to sell more products than a competitor, Asda have to see their competitors figures and makes improvements for their products. Therefore, they have to sell more products than their competitors do. They have to compare and summaries their performance. How business is going? All sorts of things. Therefore, they have to see their competitor’s figures.
SMART
AIM
- Is to make a profit
- to improve their product quality
- to win more customers
Objectives
- is to set targets
- to sell more products than a competitor
I feel Asda is not SMART business because
S - Specific: - ASDA is not specific business because they aim is to sell more product than competitors but they didn’t show how much more product they want to sell and how they going to do that.
M - Measurable: - No, because they didn’t show in month or year how much more profit they want to make or how much more customer they going to win.
A - Achievable: - Yes I think they achieve what they aim for, I think they sold more product then their competitors because ASDA is a one of the chain of supermarket in the United Kingdom now.
R - Realistic: - Yes, ASDA is realistic because in any business they want to make more profit than their Competitors and ASDA has that compatibility to achieve that aim.
T - Time Bound: - They check they report every month to see if they did any profit or any lost.
Leicester City Council
Leicester City Council is the unitary authority serving the people, communities and businesses of Leicester, the biggest city in the East Midlands.
Sheila Lock is the and the Leader of the City Council is
With 54 and over 15,000 staff, they are responsible for delivering services to a diverse range of customers across Leicester.
Their service provision covers 3 main areas - Adults & Communities, Children & Young People's Services, and Culture and Regeneration.
Mission Statement
“ is our strategy to improve the quality of life in Leicester over the next 25 years “
Aims and Objectives
- Investing in our children
- Planning for people not cars
- Reducing our carbon footprint
- Creating thriving, safe communities
- Improving wellbeing and health
- Talking up Leicester
- Investing in skills and enterprise.
Leicester City Council purpose of aim and objectives
The is responsible for delivering these priorities and works with partners around the city to ensure they are making progress on these key areas.
They have also realigned key services to ensure the delivery of these supports the One Leicester strategy and priorities.
SMART
S - Specific: - Their aim and objectives are Specific because they aim is to protect children from abuse and they show that they are going to do that by building awareness of child abuse and that show that they are specific
M - Measurable: - No, because they didn’t show that in year or in a month how many child they going to protect.
A - Achievable: - Yes I think they achieve what they aim for, they are advertising on internet so people can see that and help them with protecting children from abuse
R - Realistic: - Yes, Leicester City Council is realistic because they can help children by getting help from people or celebrities
T - Time Bound: - They check their report every month to see how they are going to help children and how many donations they have received.
Conclusion
For my assignment I have learnt that Aims and Objectives are important to have in businesses because it tells them what they need to achieve and so they can plan their marketing activities accordingly. Aims and objectives also motivate staff and shows future planning. I also found out that if they want to achieve their aims and objectives they have to know how to set a SMART Business.