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I am going to write aim and objectives for my two chosen businesses and those are ASDA and Leicester City Council and I am going to write definition of aim and objectives.

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A4470 Unit 3: P1, P2, P3 Business Organisation purpose of businesses and their aims and objectives By Paulius Pelenis Business Organisation purpose of businesses and their aims and objectives I am going to write aim and objectives for my two chosen businesses and those are ASDA and Leicester City Council and I am going to write definition of aim and objectives. Then I will write down that their aim and objectives are SMART? Definition Aims and Objectives "Aims are the overall change that you want to achieve and are usually very general, eg the aim of the project is to improve the literacy of young people in London. Objectives are the specific outcomes you expect from your project, eg 90% of 16 year olds will leave school with GCSE grade A-C in English." http://uk.answers.yahoo.com/question/index?qid=20100425003637AAKTFH7 Mission statement: - is a brief description of a company's fundamental purpose. The mission statements articulate the company's purpose both for those in the organisation and for the public. SMART: Some business is that they are not very clear or specific about their aim and objective. They sets aim and objective but they not clear about how they gone achieve it. ...read more.


That is why they have to present or provide their services fairly. The product quality must be high. If they do not provide services fairly then their business must be ruined. Therefore, they have to provide good services then more customers can go down there. Objectives * Asda's Objective is to set targets, Asda needs to set targets because they have to plan and how they going to achieve their aims. They have to plan it and set out their goals that they are going to achieve it. * Asda's Objective is to sell more products than a competitor, Asda have to see their competitors figures and makes improvements for their products. Therefore, they have to sell more products than their competitors do. They have to compare and summaries their performance. How business is going? All sorts of things. Therefore, they have to see their competitor's figures. SMART AIM * Is to make a profit * to improve their product quality * to win more customers Objectives * is to set targets * to sell more products than a competitor I feel Asda is not SMART business because S - Specific: - ASDA is not specific business because they aim is to sell more product than competitors but they didn't show how much more product they want to sell and how they going to do that. ...read more.


SMART S - Specific: - Their aim and objectives are Specific because they aim is to protect children from abuse and they show that they are going to do that by building awareness of child abuse and that show that they are specific M - Measurable: - No, because they didn't show that in year or in a month how many child they going to protect. A - Achievable: - Yes I think they achieve what they aim for, they are advertising on internet so people can see that and help them with protecting children from abuse R - Realistic: - Yes, Leicester City Council is realistic because they can help children by getting help from people or celebrities T - Time Bound: - They check their report every month to see how they are going to help children and how many donations they have received. Conclusion For my assignment I have learnt that Aims and Objectives are important to have in businesses because it tells them what they need to achieve and so they can plan their marketing activities accordingly. Aims and objectives also motivate staff and shows future planning. I also found out that if they want to achieve their aims and objectives they have to know how to set a SMART Business. ...read more.

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