4) Which service would you prefer? Delivery ( ) Drive Thru ( ) Collection ( )
5) What opening and closing times would you prefer? 24 hours ( ) 12am-12pm ( ) 12pm-12am ( )
6) What influences you to buy? Money off ( ) Meal Deals ( )
7) What do you prefer to do? Eat in ( ) Takeout ( )
8) Where do you usually go? Subway ( ) Rice,n,Three ( ) Other
9) What payment method do you prefer? Cash ( ) Credit Card ( ) Both ( )
10) How often would you visit? Once a week ( ) Everyday ( ) Every few days ( ) Occasionally ( )
Results of Questionnaire
I deliberately asked twenty males and twenty females as my restaurant is for both.
Age is one of the market segments, as you can see the results are fairly close so I will have to provide food for all age groups.
Pizzas and curries are the most popular so I will need more types of this food in stock. Also I can analyse that all the types of food are wanted so I will have to have them all in stock.
Delivery nearly has half of the votes therefore I will need several delivery vehicles and delivery staff. Drive Thru is fairly popular so I will need to build a Drive Thru terminal.
I will need to be open 24 hours in order to receive maximum amount of customers.
Both of these two options are popular therefore I will need to provide both, meal deals and money off.
I will need to provide a large seating area as most people want to eat in.
Rice,n,Three are my main competition as they are the most popular therefore I will need to have some similarities to them but then improve on them.
As the option ‘both’ nearly takes maximum amount of votes I will have to provide credit card machines.
I will need to be open everyday as a lot of people will visit everyday.
Competitors
