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I have formulated a marketing campaign for a new retail business. My chosen business is a sports shop which will be called 'AKA SPORTS'. I have decided to situate my business in High Street North, East Ham
- Essay length: 3280 words
- Submitted: 17/10/2006
The first 200 words of this essay...
Business Studies GCSE Coursework
Assignment 6: Marketing strategies
G. C. S. E. BUSINESS STUDIES
2. Marketing mix/USP
3. Market research
4. Economic and legal factors/Planning permission
5. Media suitable for supporting my marketing campaign
6/7. SWOT Analysis
8/9. Business/ Target market/ Market strategy
I0. Things to follow to be a success
11. Things to avoid so not to be a failure
13. Social grades
14. Analysis of questionnaire results
I6. Map of location of competitors and of my shop
18. An example of flyer
19/20. An example of business cards
Business Studies GCSE Coursework.
For this GCSE assignment, I have formulated a marketing campaign for a new retail business. My chosen business is a sports shop which will be called 'AKA SPORTS'. I have decided to situate my business in High Street North, East Ham, and I have a lot of competition from similar and longer established businesses.
I have explored the different types of media I will
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