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I have formulated a marketing campaign for a new retail business. My chosen business is a sports shop which will be called 'AKA SPORTS'. I have decided to situate my business in High Street North, East Ham
- Essay length: 3280 words
- Submitted: 17/10/2006
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Business Studies GCSE Coursework
Assignment 6: Marketing strategies
G. C. S. E. BUSINESS STUDIES
COURSEWORK
MARKETING STRATEGIES
Contents:
1. Synopsis
2. Marketing mix/USP
3. Market research
4. Economic and legal factors/Planning permission
5. Media suitable for supporting my marketing campaign
6/7. SWOT Analysis
8/9. Business/ Target market/ Market strategy
I0. Things to follow to be a success
11. Things to avoid so not to be a failure
12. Questionnaire
13. Social grades
14. Analysis of questionnaire results
15. Conclusion
I6. Map of location of competitors and of my shop
17. References
18. An example of flyer
19/20. An example of business cards
Business Studies GCSE Coursework.
Marketing Strategies.
Synopsis:
For this GCSE assignment, I have formulated a marketing campaign for a new retail business. My chosen business is a sports shop which will be called 'AKA SPORTS'. I have decided to situate my business in High Street North, East Ham, and I have a lot of competition from similar and longer established businesses.
I have explored the different types of media I will have
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