I have formulated a marketing campaign for a new retail business. My chosen business is a sports shop which will be called 'AKA SPORTS'. I have decided to situate my business in High Street North, East Ham

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Business Studies GCSE Coursework

Assignment 6: Marketing strategies

G. C. S. E. BUSINESS STUDIES

COURSEWORK

MARKETING STRATEGIES

Contents:

1. Synopsis

2. Marketing mix/USP

3. Market research

4. Economic and legal factors/Planning permission

5. Media suitable for supporting my marketing campaign

6/7. SWOT Analysis

8/9. Business/ Target market/ Market strategy

I0. Things to follow to be a success

11. Things to avoid so not to be a failure

12. Questionnaire

13. Social grades

14. Analysis of questionnaire results

15. Conclusion

I6. Map of location of competitors and of my shop

17. References

18. An example of flyer

19/20. An example of business cards

Business Studies GCSE Coursework.

Marketing Strategies.

Synopsis:

For this GCSE assignment, I have formulated a marketing campaign for a new retail business. My chosen business is a sports shop which will be called 'AKA SPORTS'. I have decided to situate my business in High Street North, East Ham, and I have a lot of competition from similar and longer established businesses.

I have explored the different types of media I will have