• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I think the best way to start an analysis about Wal mart strategy is to see where the company is now with the use of a brief Swot analysis

Extracts from this document...

Introduction

Alberto Lippolis WAL MART Wal Mart is the largest retailer in Canada , Mexico and USA. In addition to that Wal Mart has been known in USA not only for its dimensions but also for a very big number of reasons and good values. I think the best way to start an analysis about Wal mart strategy is to see where the company is now with the use of a brief Swot analysis. As far as the Strengths are concerned , I think that one of the most important features Wal Mart has is the customer approach. Sam Walton wanted its organization to provide the customers with the so called "aggressive hospitality" and with this Walton meant that the employers have to provide the customers with all they need , they always have to be friendly and think like the customers. Naturally the biggest strength was the price. Wal Mart can provide the best price among the all retailers in its category. Wal Mart has the best price because of its strategy and its relationships with all the production chain that I'll describe later. Another important feature is the differentiation in the different types of stores. For example Sam's club can provide prices 10-15% below the standard prices to serve small businesses and to them who have paid the member fee. ...read more.

Middle

The relationship with Wal Mart is important for these suppliers because it adds some competences to the knowledge of the suppliers and it helps them to work better in their own businesses. The company established also some standard for the suppliers to enhance its strategy and it created a team of controllers to verify that the standards were respected. To better cut the costs Wal Mart has positioned its stores near the suppliers to provide fast delivery and it has set up a truck fleet with expert drivers. As we know in the process of executing a strategy is always important to recruit good employees with the skill needed to best perform in their job. In addition to that the company provides the drivers with structures where to eat and to sleep between one and another delivery. Another important fact about the strategy was the employees treatment. The decision making in Wal Mart can be defined as a "Decentralized decision-making" and this helps the employees to feel an important part of the company. The employees are called associates and they are encouraged to give advices in the process of implementing and executing the strategy. The structure of the company is horizontal and the bureaucracy is very low. The managers often walk in the shops to listen to the employees and to catch some important advices that otherwise they wouldn't catch. ...read more.

Conclusion

As the word of mouth is fast for the positive facts , is even more fast for the bad things. The management has to work very hard on this problem and the solution could be giving the same possibility ,as the men ,to reach high level in the management and in the wages to the women . According to that the management has to deeply study a way to give some particular incentives to the women and to organize some special programs (incentives , fringe benefits , more possibility to raise ) that can completely cancel this very big problem. Another problem concern the fact that some small town doesn't want Wal Mart to install its stores because they want to maintain a sort of local economy that would be destroyed by the opening of a Wal Mart store. As we know Wal Mart sells highly standardized products and for the people the switching cost to change from one to another store is very low. I think that Wal Mart is big enough and that the management has now to concentrate on the numerous issues that are arising in this moment. It would be better for the company to stop for a moment its projects of expansion . In addition to that Wal Mart is excellent in America and it's not obvious that it will be excellent in other countries too. In other countries there different cultures that may not match the Wal Mart strategy . 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Case analysis of Barsetshire County Council (BCC)

    allocation after giving away the power to the middle level management to decide in using the recourses. It limits functionality. If mangers are given limited resources but are expected to improve work performance, it is a dilemma for the managers as the middle mangers of BCC faced after devolution.

  2. What products and services do you think are at Drayton Manor?

    Aerial Park The Haunted Shop This shop involves of souvenirs for their customers the kinds of souvenirs that are within this area are gifts and things such as teddy bears and key rings. This is offered to their customers to remind them of their spookiest ride, this shop you can

  1. Analysis of a Company: Boots Chemist

    Recruitment and selection has many parts to it. First you have got to have a one-stage interview with the candidates, which is taken by the HR staff. The next stage is a two-stage interview, which is carried out by the manager of the new employee. Before any of this happens they have got to go through the selection period.

  2. The 3M Company case study

    Similarly, technical and manufacturing people regularly visit customers manufacturing facilities to learn about their operations. As a result, they sometimes see possible uses of 3M products those customers haven't thought of. As an example, about 15 years ago, technical people were visiting an auto manufacturer's factory and learned that the

  1. The Carphone Warehouse

    The strategy of Carphone warehouse can be made apparent and the further two weeks would act as an induction with 'the assistance and guidance of team coaches.' In reality, this is incredibly far from the actual training that takes place.

  2. For this project I am asked to explore one certain company and see how ...

    * Gender * Income * Area Age: - Barclays Bank provides a service to people of different ages. Barclays aims specific services directly at specific customers. This contributes to meeting the needs of certain customers. Income: - Income is the amount of money a person earns.

  1. Swot Analysis

    Diagnosing Burger King was a little more difficult because they do not provide customers with literature (pamphlets) communicating goals and policies, as McDonald's does. However, Burger King's goals seemed quite clear. They want to individualize each customer's order and provide the fastest service possible.

  2. Management : Atlantic Health Center

    The AHC should adopt the following mission statement, which is both derived from Jim's current mission statement and the AHC's new improved commitment to excellence: The AHC will be your Complete Lifestyle and Wellness Centre by providing a wide range of quality products and services, outstanding facilities and effective personal

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work