Identify and analyse current difficulties faced by British Airways

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Contents

1 INTRODUCTION 3

2 PROBLEMS AND OPPORTUNITIES FACING BRITISH AIRWAYS 3

2.1 Absenteeism and Lewin's force field analysis 3

2.2 Union battle and McCalman & Paton's Tropics Factors 4

2.3 PEST analysis 5

2.3.1 Political factors 5

2.3.2 Economic factors 6

2.3.3 Socio-cultural factors 6

2.3.4 Technological factors 7

3 IMPLEMENTATION OF CHANGES 7

4 BARRIERS TO CHANGE 8

5 CHANGE AGENT 9

6 RESISTANCE TO CHANGE 9

7 FURTHER REQUIREMENTS FOR ASSESSMENT OF SITUATION 10

8 BIBLIOGRAPHY 10

8.1 Books 10

8.2 Journals 10

8.3 Websites 10

1 Introduction

The last few years have seen a lot of difficulties for everybody in the airline business. This report aims to identify and analyse current difficulties faced by British Airways, as well as suggest steps to implement change and outline any barriers and resistance to change.

2 Problems and opportunities facing British Airways

2.1 Absenteeism and Lewin's force field analysis

British Airways are currently struggling with staff shortages as the level of absenteeism for the company's employees are high above the average and acceptable figures for