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In 1989 Ford bought Jaguar for £2.5 billion as the vehicle to take Ford upmarket into the luxury car market.

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History In 1989 Ford bought Jaguar for �2.5 billion as the vehicle to take Ford upmarket into the luxury car market. After three years of Ford been in charge sales had plunged and Ford was losing �1 million a day from Jaguar. Ford saved Jaguar by cutting jobs and replacing nearly all of the facilities and procedures. Now 80% of the workforce has been replaced by Kawasaki robots with are cheaper in the long term, able to work constantly and are accurate to a tenth of a millimetre. They started making cars with the aim for the cars to be the best quality and therefore more desirable. With better quality and brand sales increased and Jaguar started new models e.g. the S class and increased production and within the next few years hope to be top in the luxury car market. Ownership The owner Ford holds a larger market share which includes: - Aston Martin, Jaguar, Land Rover, Lincoln, Mercury, Volvo Cars and a 25% share in Mazda. This could be good and bad for Jaguar. Ford might see Jaguar as expendable and might be willing to dissolve the company or to sell it to another of the big car companies as it has Aston Martin and Land Rover for its luxury target group or if the company is not profitable. So Jaguar needs a strong emphasis on profit. If the company was taken over there might be a divorce of ownership where control and objectives might not be achieved therefore weakening the companies position. This is where the board do not act in the interests of the shareholders and managers may try to improve their own careers or bank balances while not worrying about the company's interests. Jaguar is a self-contained business that makes all their own decisions from designing new models, their finance and producing cars through their own board of directors who are elected at Jaguars annual general meeting by their shareholders. ...read more.


The wages department will be responsible for supervising the payroll. Calculations involving deductions for national insurance, pensions etc would be required. Human Resources The purpose of human resources is to recruit, develop and utilise the company's personnel in the most efficient way to meet the company's aims and objectives. Basically they recruit or train staff to make sure all work is done thoroughly so aims and objectives can be made. Companies recruit staff to ensure they have a suitable number of employees with appropriate skills for all tasks to be completed. The three stages are: - 1. Researching from other departments to determine the requirements of the company. 2. Getting candidates with the right skills and experience to apply. 3. Choosing the best candidate for the job. Companies will need to recruit staff when: - * An existing employee leaves due to retirement or going to another company. * An employee is promoted, creating a vacancy. * An increase in workload occurs. * The company requires employees with additional skills to develop a new project or control new technology. The best companies will have the best workforce and the most efficient workforce, which are able to adapt to tasks set and any difficulties if they occur. To do this they need to attract the best staff when a vacancy arises. Most human resource departments would produce an outline of the qualities they would look for in the applicant and would help produces criteria to select the best candidate. The vacancy can be filled to ways from within the company or from the outside. There are two types of training, which are on the job training and off the job training. On the job training is the process of instructing employees at their place of work on how a particular job should be carried out. This usually watching an experienced operative carry out a task, or actually undertaking the activity and been guide t the appropriate technique. ...read more.


* Robots can be used where working conditions are difficult or dangerous * Robots are used during the welding process and are accurate to a tenth to a millimetre and it takes them seconds compared to humans who make mistakes. The introduction of the robots requires large initial capital but they don't get paid wages or have days off. And are able to produce perfect work over and over again making Jaguars are of the highest possible standard. Jaguar uses CAD, CNC, CIM and CAM to improve quality and the product as a whole. CAM stands for computer aided manufacturing. It is the use of computers to support the manufacturing process. CAM controls the robots and the track, it controls the speed of the machine so they are working in the most efficient way and CAM is a driving force in line production because of its high levels of quality control. CAD stands for computer aided design and is the use of computers to assist in the production of designs and drawings for the use in the manufacturing. This allows Jaguar to test new production techniques on the computer to test them for faults and problems it is also used by the design team to view new designs rather than making models. It allows Jaguar to be more flexible and safes time. CNC is used to control machines for cutting and shaping metal. Jaguar uses this because it is more reliable than humans and improves quality and reduces waste. CIM stands for computer-integrated manufacture this is used to integrate various elements of the manufacturing process. Design is a key aspect of adding value; a well-designed product will stand out from rivals and win customer loyalty. Good design can offer functionality, style and visual impact. This is why Jaguars R & D department and design and technical support department have large budgets and spend long periods of time perfecting the design so it stands out and adds value. Ben Robinson ...read more.

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