"In relation to the theoretical under-pinning, analyse each of the following elements of your project; Human resource management, Finances, Marketing, Monitoring and evaluation

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“In relation to the theoretical under-pinning, analyse each of the following elements of your project; Human resource management, Finances, Marketing, Monitoring and evaluation”

In all sporting events and teams there is an increasing amount of management needed to make sure that it is going along the right path. As Hoye et al. (2006) says “Managing sports organisations at the start of the 21st century involves the application of techniques and strategies evident in the majority of modern business, government and non profit organisations.” If you look to try and define management you would have to break it down into five components these components are: 1) working with and through others, 2) achieving organizational objectives, 3) balancing effectiveness and efficiency, 4) making the most of limited resources and 5) coping with a changing environment. (Kreitner, 2001).as sport has become more global and begins to generate more and more money, sport has been turned from a recreational object into a full blooded business. Due to this there was a need for sports management to help continue the rise in popularity in sport. Sports management is defined by De Sensi, Kelley, Blanton and Beitel (1990) as “any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organisation or department whose primary product or service is related to sport and/or physical activity”. Sports management is essential to the running of the professional teams involved in sport today.  Sport has become a global money making organisation. Prove of this is in the total consumer expenditure into sport rising from £8.9 billion in 1990 to £15.9 billion in 2001 (Gratton, 2003) this shows that the financial sports management and the need for us to continue in this fashion.

Organizations have to look at four different elements when trying set up a project or scheme. The different elements that are needed to run a project are Human resource management, Finances, Marketing, Monitoring and evaluation. These elements are essential to the running of any successful business or project. Looking at the recent group set up by Marsh sport to look at improving the 50+ program that is currently being run at IM Marsh. In this group you can see the importance of the four different element areas and what can be done whilst working in a group. The group has came up with the idea of trying to introduce a bowls night for the over 50’s. Looking at the activity you can see how they have used the four elements in setting up of the activity.

The first element of the project that shall be looked at is the Human resource management (HRM) aspect of the project. Human resource management is the process of overseeing what the work force or employees are doing and monitoring the progress that they are making. Torrington and Hall (1987) describes HRM as “Human resource management is directed mainly at management needs for human resources’ (not necessarily employees) to be provided and deployed. There is greater emphasis on planning, monitoring and control”, Hendry and Pettigrew (1986)  “ 1) the use of planning 2) a coherent approach to the design and management personnel systems based on an employment policy and manpower strategy, often underpinned by a ‘ philosophy’ 3) seeing the people of the organisation as a ‘strategic resource’ for achieving ‘competitive advantage’”.

The human resource management needed for the bowls program involves the structure used in the running of the scheme. The group decide that the running of the program within marsh sport scheme. In doing this it made the structure the organisation is based on structure by product. Using this structure it means that varied skills and expertise can come to together for the greater goal (Torrington & Hall, 1998). The benefits of choosing to structure the project in this way are that this structure is favoured for the small to medium sized enterprises. It also is not the most complex structures and allows for there to be a lot of skill development in these areas. Allow the only disadvantage to this structure is that it often leads to a lack in communication amongst the other parts of the structure (Mabey, Salaman, and Storey, 2001). Other factors that are needed to be looked at in the Human resource is the situational audit this is one area that the group could have done to improve the over 50’s project.  A situational audit is designed to help in gaining knowledge on trends and events which affect the organisation as a whole. The audit will help in the bring in information on a wide range of knowledge which can affect the program these very from Financial, organisation, competition, production and other factors in the organisation. We can see example of a situational audit below:

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Situational Audit Evaluation

Financial:                                                Ranking

Return on Equity                                        1 2 3 4 5

Economic Value Added                                        1 2 3 4 5

Sales per Employee                                        1 2 3 4 5

Operating Cash Flow                                        1 2 3 4 5

Production:                                                Ranking

Capacity Used                                                1 2 3 4 5

Labor Used                                                1 2 3 4 5

Material Used                                                1 2 3 4 5

Quality Control Rate                                        1 2 3 4 5

Organization:                                                Ranking

Staff to Manager Ratio                                        1 2 3 4 5

Turnover Rate                                                1 2 3 4 5

Productivity Index                                        1 2 3 4 5

Development per Employee                                1 2 3 4 5

Marketing:                                                Ranking

Market Share                                                 1 2 3 4 5

Advertising                                                1 2 3 4 5

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