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In this coursework I have chosen two of the giant Supermarkets, Tesco and Sainsburys and compare them in terms of competitiveness.

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Introduction

G.C.S.E Coursework Year 10 Business Studies By Nizar Dahan 10 DT In this coursework I have chosen two of the giant Supermarkets, Tesco and Sainsburys and compare them in terms of competitiveness. Is Tesco more competitive than Sainsbury's? I will be comparing the two above shops on the following topics: 1) Prices. 2) Friendliness. 3) Car parking. 4) Different services e.g. caf�, Internet shopping, cr�che. 5) Range of products used. 6) Opening hours. 7) Cleanliness. 8) Convenience e.g. on a bus route. 9) Advertising. 10) Special offers. 11) Speed of service. 12) Busy/queues. 13) Quality of products. 14) Presentation of goods Introduction to Tesco The UK supermarket chain Tesco has reported a surge in pre-tax profits to �1.2bn for the last financial year. The company said it had continued to gain customers from all of its competitors, and had increased its share of the food market to 16.7%. Tesco also announced that it is creating 21,000 new jobs worldwide. Nine thousand of those jobs will be in the UK, where it plans to open 55 new stores and 30 new express shops. Chief executive Terry Leahy said the group was successful because "we look after customers and we look after staff". ...read more.

Middle

Sainsbury's would be likely to have to sell some stores if its bid is eventually successful. Wal-Mart, the world's largest grocer, already owns Asda. Product list I will be comparing the prices of about fifteen to twenty products from each of the superstores. I will be taking products from each of the different aisles and comparing quality and costs. The products I will compare are as follows: 1. Cotton buds, bag x 300 2. White loaf organic 800g 3. Baileys Irish cream latte gift pack 70cl 4. Bart Simpson chocolate sandwich bars x 10 5. Kellogs cornflakes 250g 6. Ladies trouser socks, cotton soft, black, 4-7 x 2 7. Canderel artificial sweetener tablets x 100 8. Kp hula-hoops original 12 x 27g 9. Anchor New Zealand butter, original 250g 10. Cod fillet chunky, in crispy breadcrumbs 300g 11. Bernard Matthews' turkey steaks, crispy crumb x 4 283g 12. Sony videotape t240 x 3 13. Free from corn pasta penne 500g 14. Refuse sacks, with tie handles 15. Bananas loose 16. Fresh thin and crusty pizza, cheese and tomato 270g 17. Chicken tonight sizzle and stir balti sauce 455g 18. Blue lilies, oriental stargazer Prices Sainsbury's prices. Tescos prices 1. �1.09 1. �0.44 2. ...read more.

Conclusion

When the staff in Sainsbury's attends to a spillage or to clean up a mess they do it fast and without hassling the customers. The aisles are also bigger than those in Tesco. The speed of the cleaning service in Sainsbury's is quick. Tesco I don't think that Tesco is as clean and looked after as Sainsbury's is, the aisles are relatively compact and small so if there is a spillage of some kind, when it is attended to the aisles get blocked. Also the speed of attending to any spillages around the store is very slow. Advertising Sainsbury's Sainsbury's form of adertisement is quite eye catching. They advertise via newspaper, using e-mail, through the television services, sent by mail and many more other ways. Their way of advertisement on television is appealing due to the fact that it contains a celebrtity chef. If it was just a normal unknown person it would not be noticed as much. Tesco Tesco have a similar way of advertisement. They too use internet services to send information, and newspapers to send special offer packages and television informing of sales or price reductions in their products. Special offers Speed of service Busy/queues Quality of products Presentation Nizar Dahan page 1 out of 25 Coursework ...read more.

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