In this piece of coursework I will talk about the activities that Jaguar Cars currently has in place so that they achieve their aims and objectives.

Authors Avatar

                              GCSE Applied Business

                Unit 1: Task A

Activities at Jaguar

There are many activities that jaguar can undertake to insure that they meet their aims and objectives. Activities are specific things that jaguar are doing and can do so they meet their aims and objectives a lot quicker. In this piece of coursework I will talk about the activities that jaguar currently has in place so that they achieve their aims and objectives.

 

The first aim that jaguar has it so meet production targets. There are many ways in which jaguar can ensure that they meet this aim.

The first thing that they can do is to continuously update their lantern board. The lantern board is where all the information about the cars to produce is put up and the targets for the day are put up. There are many advantages for this. The first advantage that this has is that it makes the employee’s job easier as it shows them what they need to achieve by the end of the day, by doing this it means that the production line will be continuous because all the employees will be doing the jobs that is required of them. If the production line is continuous it will lead to customer satisfaction as they will be getting their cars on time. The second advantage of having the lantern board up is that it keeps the employees motivated, the way in which it keeps them motivated is because it shows them a clear list of what they need to do, and this will make them determined to their job. If the employees do their job properly then it will insure that the production line will be continuous and this will again lead to customer satisfaction as the customers will be getting their cars on time. By doing this it would help them meet their aims of continuous production during running times and also the aim of improving quality and customer satisfaction.

The second way in which jaguar helps meet the production targets is by having computer aided technology; CAD (computer aided design) CAM (computer aided manufacturing) and CAE (computer aided engineering) by having all of this it makes the employees work a lot easier meaning that they can get the job that they are doing a lot quicker. If this is done then it would lead to the employees completing the cars on time and this would mean that the customers will be satisfied because of this. Also by using these computer aids it means that the work that is produced will be a lot neater as it will be formatted a lot clearer. It also reduces the risk of human errors, making the work more reliable and accurate.

Jaguar have a private railway link, this means that they can get the finished cars to the customers quickly. This will keep the customers satisfied. Also by meaning that the cars are being taken away it means that they do not have to store the cars, this means that they can save time and continue with the work that they are doing without having to worry about the number that they produce.

Join now!

The first objective that jaguar has is to deliver exciting new products. This would help jaguar to meet their first aim of meeting their production targets due to the fact that jaguar has recently released the XF model.

The first thing that jaguar is doing to ensure that they meet this objective is that they inspect 1 in 10 cars for any problems, by doing this it means that the cars cannot be returned because of the poor quality, this would increase their sales as they would be known as a company that produces high quality cars.

...

This is a preview of the whole essay

Here's what a teacher thought of this essay

Avatar

***** This is a very well researched piece. The writer has confused some of the objectives and the actions that Jaguar are taking to achieve them but that is not a huge distraction. The essay would be improved by better structure and grouping of some of the main strands. For instance the kaizen is about improving production but occurs at various places through the essay.