In this task Ill be talking about different laws that are being set, for making a good business and solving the problems of customers, e.g. helping them to choose the best product.
In this task I'll be talking about different laws that are being set, for making a good business and solving the problems of customers, e.g. helping them to choose the best product.
For example, if a customer buys a product e.g. if he/she wants to buy a digital camera and the sale person describes the product wrong, and starts giving the product characteristics which it doesn't have. For example, if the sale person says that the camera has a memory stick and it actually doesn't have any. For this situation there was law made in order not to break this laws the organization must describe the product right. This law, Sale of Goods Act, was made in the year 1979 and was later amended in 2002. this act was based to those people who were giving wrong description to their customers, and they set a law to fit for the purpose for which they are intended, and must use satisfactory quality.
The second example would be if you bought an umbrella and you went out in the rain and the water came through the umbrella, you would be able to complain under the law that it was not fit for the purpose for which it was intended.
Supply of Goods and Services Act 1982: this means the business must give the goods/service within reasonable time, reasonable charge, they should use correct materials to satisfy customers.
For example, if someone takes a car to be washed by a company that offers a car washing service and that organization tells the customer to come and pick it up after 2 days. When the client picks up the car after 2 days and the car is not washed, the law has been broken as it allows for "within a reasonable time" in order to satisfy the customer.
Another good example for this act would be if a customer comes and wants to buy a TV. He/she comes to pay for the TV and the organization charges them £500 which is a reasonable price for a TV but doesn't mention the delivery charge. They then charge them another £500 for delivery. This is not an acceptable charge for delivery and the customer is protected under the law which allows "for a reasonable charge."
Consumer Protection Act 1987:
The law was based not to mislead the customer as to the price of any item. And also to supply goods which are safe, and finally not to mislead customer over sales prices and not to exaggerate price reductions.
Going into a pharmacy a customer wants to buy a medicine for reducing pain and the pharmacist gives them a medicine whose date has actually expired. They then charge the customer for the medicine. Under the law they are supplying goods which are not reasonably safe.
Another example would be selling ...
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Consumer Protection Act 1987:
The law was based not to mislead the customer as to the price of any item. And also to supply goods which are safe, and finally not to mislead customer over sales prices and not to exaggerate price reductions.
Going into a pharmacy a customer wants to buy a medicine for reducing pain and the pharmacist gives them a medicine whose date has actually expired. They then charge the customer for the medicine. Under the law they are supplying goods which are not reasonably safe.
Another example would be selling a camera, and telling the customer that it can also take film when it doesn't actually take film, and charging them extra. The customer realizes that the camera is only taking pictures and does not take film. They are misleading customers over sale prices and exaggerate price reductions.
Consumer Credit Act 1974:
This law was based to protect borrowers against unfair deals and extortionate interest rates, also not to let borrowers to claim compensation from a finance or credit card.prevent those people who tries to change the terms of an agreement of payment without any notice.
Selling a car seat without giving instructions, how close the belt and not giving any other safety instruction. This is supplying goods which are not reasonably safe.
Going to a restaurant, buying a meal and the salesperson charge the customer extra for the sauce that the meal contains. This means that the restaurant is misleading customer as to the price of any item.
Trade Descriptions Act 1968:
The law was based not to sell goods which are wrongly described by the manufacturer, not to sell any product which is wrongly described and not to make false claims for services, accommodation and facilities.
Selling a packet of crisp by giving wrong information e.g. the flavor of crisp is cheese and onion when it is actually beef and some people who are vegetarian cannot eat that. When the customer buys the crisp he realized the flavor of crisp is actually beef, this is selling the goods which is wrongly described by the manufacturer.
Another example would be selling ice cream and saying to the customer that the ice cream does not contain nuts. When the customer goes home she realizes the ice cream contains nuts. This is wrongly describing the goods.
Consumer protection (distance selling) (Amendment) regulations 2005:
This law was based to give clear information to customers on all the aspect of goods being sold and the transaction process, to send written confirmation after the purchase has been made.
To give the customers chance to refund if the goods are not provided by the agreed date or within 30 days from the order.
Selling a shirt which has a hole in it and when the customer goes home she realizes that shirt is damaged. When she comes to exchange or refund the shirt the organization doesn't do it, because she doesn't have a receipt to show that she bought it from the same shop. By 2005 all the organization are sending written confirmation after the purchase has been made.
Another example would be selling a skin cream which is not clearly labeled to the customer. It doesn't say for what kind of skin it is e.g. (sensitive skin). The organization must provide clear information to the customer on all the aspects of goods.
M3:
Personal selling is face to face communication aimed at informing and persuading customers for example a salesperson in a store providing information about a particular product.
For example going to boots, wants to buy shampoo the customer asks for help to give information and advice for the type of hair she is got, what's the best shampoo to buy. The salesperson comes and gives advice to buy e.g. head and shoulders, the particular shampoo is in 3 for 2 which means if she buys 3 shampoo's the organization will charge for 2 shampoos, the salesperson persuades the customer to buy 3 shampoos which is in especial price. This is a good salesperson, because she has described the product and also satisfied the customer with the service.
An organization that sells food, e.g. Tesco is selling food product, a customer comes and asks for an ice cream that does not contain nuts, the salesperson comes for help and she gives the ice cream that contain nuts, because they were running out of the ice cream that does not contain nuts. The customer was actually allergic to nuts. When the customer goes home she realizes the ice cream contains nuts, the sales person break the law which was about consumer protection (providing clear information to consumers on all aspects of goods being sold and the transaction process).
Another example that shows the laws have broken e.g. an organization like EBay that sells online shopping, they sell a digital camera that shows they guarantee 1 year, if the camera damage they will give the customer the chance to exchange or refund. When the camera gets to customer, after about a month the camera damage, when the customer informs the organization, they don't exchange it. That is breaking the law, because before buying the camera they told the customer that if anything happens to the product during one year the organization is responsible to either exchange or refund. The organization is breaking the law that was set on the year 1982 (using satisfactory materials). An organization must satisfy the customers by selling the products they are offering.
The final example that shows the law has been broken is when a customer visits an organization, he/she want to buy a product in cheap price but the organization must tell all the advantages and disadvantages of the product if for any reason the product is reduce. A customer visits the business e.g. Primark and wants to buy a shirt the original price of the shirt is £25 and the shirt is reduce the price of the shirt is down to £8, the shirt was actually damaged but the organization didn't inform the customer about it.
These three situation shows the law has been broken in various ways, the government set these laws in order to satisfy all customers, and also to provide reliable businesses for the country.
In any organization the sales person must know about the product they are offering, he/she should be confident of whatever he/she says, in other word the salesperson must be trained so that to give the right information to the customer.
To make a good organization the business must give the rights to customer e.g. to refund, exchange goods if it's damaged or it does not satisfy the customer, so that all the customers can be more confident when making decision about buying a particular product, and also there is less risks involved.
For making customers satisfy with the product that the organization offers, the business must provide training to staff, so that the staff to give correct information about the product. If a customer has complain they must have the solution, in how to solve the problem and how to make them confident in buying the product they are offering.
The employers are required to have rules and policies that ensure that the working environment is safe. All employees are expected to follow any safety rules that exist but it is the duty of the employer to make that the workforce knows the rules and follows them.
Many people buy large items on credit that is they pay for the item, over a period of time. The consumer credit Act ensures that the consumer is aware of the annual rate of interest charged on the money that they have been borrowed.
Sadaf Mohammed
