• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Industry Analysis.

Extracts from this document...


Industry Analysis In the United States alone, the consumer/households industry contains hundreds of competitors and numerous more worldwide because the brand name consumer goods industry is one of the most expansive industries in the world. An economy of scale defines this industry because it is rather difficult to frequently come up with ideas for new products. The basis for competition in this industry is competing with price, quality of products, constant innovation, and firms selling effort. Main types of competitors are companies that range in numerous industries and function as companies made up of several different divisions. The competition in this industry is monopolistic with firms that are of almost equivalent size and power with similar influence over the market. Also, this is a mature industry with little differentiation between products and has a low switching cost to consumers. The companies consolidate their powers into certain areas of the industry such as: laundry and cleaning, paper goods, beauty care, food and beverages, health care, and pet food. ...read more.


Areas of advances in technology include structures and materials to make things softer with use of less fiber wood, chemical surfactants and emulsifiers, molecules that capture unpleasant odors to develop certain fragrances for the home, and using substitutes for fats and oils in various foods and cleaning products. New developments taking place include metal ion control that facilitates cleaning from hard calcium and sodium deposits left behind from water.4 Other developments consist of products that remove tartar on tooth enamel ranging to providing calcium in fruit beverages, as well as delivering increased bone mass in pharmaceuticals. Some upcoming breakthroughs include further developments in biotechnology that can improve many aspect of consumer goods, novel termite control technology to protect wood structures from infestations, using actonel to reduce risk of spinal fracture in older women, and some innovations in specific compounds that may be applicable to treating certain cancers, HIV, or AIDS. With low inflation any increases in price will seem greater compared to other goods in this industry and could cause people to shop elsewhere for brand products from cheaper and less established companies. ...read more.


market indexes will. Many companies contain small companies within their enterprise to specialize and innovate more efficiently with new products. The companies produce numerous types of products that will be marketed to all people. Also, companies will spend $millions even $billions on thousands of different suppliers to attend to the variety of consumers. The suppliers of such companies contain an essential role in the testing, production, and packaging of their products. Distribution channels and marketing are very crucial to help the large firms from unavoidable problems that occur sometimes.6 These companies must produce goods that people will want to buy. Further, companies create awareness for and promote the values of their brands to customers in such a way that people will prefer that brand, which contributes to sales. When marketing, firms need to communicate to the targeted customers about how their brand stands out better than competitors. Most importantly, this industry must market to people and give them something to associate themselves with because it is an essential strength for a company? success. Ultimately, this industry spends mostly on innovation of capital and products that will lead them to better profits and maintaining a reliable/trust-worthy reputation worldwide. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Economy & Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Economy & Economics essays

  1. Conduct a PEST analysis for a company within the Tourism industry.

    Internet booking for tickets and holidays. Faster changing development in technology creates a need to react quickly for different businesses in order they want to maintain the competitive environment by providing the same innovative services, which their competitors are offering. Distribution of products by the use of technologies e.g.

  2. The structure of the airline industry.

    Figure 1 - Family Tree of Airlines Still seen today, another effect of deregulation is the development of the "hub-and-spoke" network. The major airlines developed this network to efficiently manage and serve more markets with the same fleet of planes.

  1. The Quest for Optimal Asset Allocation Strategies in Integrating Europe.

    and policies have converged to a stabilised low level, without large interference from government or central bank policy. As a result, although financial markets are now prone to identical macroecomic forces, in the absense of strong macroeconomic showcks, the relative importance of EU-wide risk factors has diminished compared to the idiosyncratic risk factors.

  2. The airline industry

    The current Iraqi conflict has already hit Middle East routes with passenger numbers down significantly (Wheatcroft, 2003) and any attack on Iraq will have severe consequences for an industry already in financial distress. The effect that war can have on an airline's performance was summed up by Lord Marshall (Chairman of BA)

  1. Case Study: The Home Depot

    take important external elements and of those we will give the opportunities and threats. The external elements we have chosen are: -Economic forces -Social environment -Legal/ political forces -Technological forces -Market Key External Factors WeightRatingWeighted ScoreComments Opportunities Economy: Growth.204.40Last 8 years (at least till 2001)most influence on HD '''recession proof'''

  2. Environmental Analysis Of Landis Lund.

    Unless the supplier introduces an unjustified price increase, we will remain with that supplier. With the advent of the Internet I feel we could reduce costs if consumables within Landis Lund. As well as there being many price comparison websites, that allow you to choose, there are also sites that

  1. Considering the current situation of the Chinese household electrical appliance enterprises, has WTO created ...

    This review is contained in Chapter Three. Primary research involved telephone interviews with the Chinese General Manager and Directors. Twelve questionnaires were distributed using e-mail to some selected Chinese Companies. The questionnaire was designed to ask respondents bout their existing knowledge of WTO, and the changes they have witnessed since the China's entry into the WTO.

  2. Credit cards industry in Australia.

    Reserve Bank of Australia (RBA) will definitely play an important role especially in coming with more rules, regulations and control measures for the credit card industry. The overall market structure outlook for this industry is not going be significantly changed as few dominant players are still going in control, Visa and MasterCard International.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work