• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Industry Analysis.

Extracts from this document...

Introduction

Industry Analysis In the United States alone, the consumer/households industry contains hundreds of competitors and numerous more worldwide because the brand name consumer goods industry is one of the most expansive industries in the world. An economy of scale defines this industry because it is rather difficult to frequently come up with ideas for new products. The basis for competition in this industry is competing with price, quality of products, constant innovation, and firms selling effort. Main types of competitors are companies that range in numerous industries and function as companies made up of several different divisions. The competition in this industry is monopolistic with firms that are of almost equivalent size and power with similar influence over the market. Also, this is a mature industry with little differentiation between products and has a low switching cost to consumers. The companies consolidate their powers into certain areas of the industry such as: laundry and cleaning, paper goods, beauty care, food and beverages, health care, and pet food. ...read more.

Middle

Areas of advances in technology include structures and materials to make things softer with use of less fiber wood, chemical surfactants and emulsifiers, molecules that capture unpleasant odors to develop certain fragrances for the home, and using substitutes for fats and oils in various foods and cleaning products. New developments taking place include metal ion control that facilitates cleaning from hard calcium and sodium deposits left behind from water.4 Other developments consist of products that remove tartar on tooth enamel ranging to providing calcium in fruit beverages, as well as delivering increased bone mass in pharmaceuticals. Some upcoming breakthroughs include further developments in biotechnology that can improve many aspect of consumer goods, novel termite control technology to protect wood structures from infestations, using actonel to reduce risk of spinal fracture in older women, and some innovations in specific compounds that may be applicable to treating certain cancers, HIV, or AIDS. With low inflation any increases in price will seem greater compared to other goods in this industry and could cause people to shop elsewhere for brand products from cheaper and less established companies. ...read more.

Conclusion

market indexes will. Many companies contain small companies within their enterprise to specialize and innovate more efficiently with new products. The companies produce numerous types of products that will be marketed to all people. Also, companies will spend $millions even $billions on thousands of different suppliers to attend to the variety of consumers. The suppliers of such companies contain an essential role in the testing, production, and packaging of their products. Distribution channels and marketing are very crucial to help the large firms from unavoidable problems that occur sometimes.6 These companies must produce goods that people will want to buy. Further, companies create awareness for and promote the values of their brands to customers in such a way that people will prefer that brand, which contributes to sales. When marketing, firms need to communicate to the targeted customers about how their brand stands out better than competitors. Most importantly, this industry must market to people and give them something to associate themselves with because it is an essential strength for a company? success. Ultimately, this industry spends mostly on innovation of capital and products that will lead them to better profits and maintaining a reliable/trust-worthy reputation worldwide. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Economy & Economics section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Economy & Economics essays

  1. Case Study: The Home Depot

    Basically, a competency becomes a distinctive competency when it meets three tests. At first the customer value, which means that the company must make a disproportionate contribution to customer perceived value. Secondly the competitor uniqueness, which means the company must be unique and superior to competitor capabilities.

  2. The structure of the airline industry.

    Investment Relations As the 13th largest carrier, Airtran's stock price is attractive to smaller investors. The last 3 months for Airtran have been quite successful, considering the events of September 11th. Today the stock closed at $5.80 per share. Looking back on a three-year history, Airtran is proving that it

  1. Environmental Analysis Of Landis Lund.

    Headaches can occur when a new supplier insists we use their preferred supplier that we have never used before. The functions of the components this new supplier provides will usually be the same, but if they are cosmetically different then some reengineering has to be done.

  2. The Quest for Optimal Asset Allocation Strategies in Integrating Europe.

    He argues that since from a mean-variance point of view, adding assets to the current portfolio will lead per definition to a shift of the efficient frontier, a spanning test needs to be performed in order to see whether this shift is statistically significant.

  1. The Australian Mobile Communication Industry.

    Among the three new operators, only Hutchison remains operational. The other two either had abandoned its launch plan or had gone into receivership. In the third phase of deregulation in the year of 2000, the government auctioned licenses to build and operate the next generation 3G mobile services to the existing operators and two new companies.

  2. Liberalization: where it has lead us and where it is headed

    In India, I was astonished by the opportunities I saw. It seemed that there were dozens of products and businesses that simply were not available or were available only in sub-standard form, which could be profitably supplied. I also saw enormous human resources that were not being used to their full potential.

  1. Conduct a PEST analysis for a company within the Tourism industry.

    .I will conduct a P.E.S.T analysis to find out the political, economical, social and Technological factors affecting the company. From SWOT analysis, I was conducting OT analysis to find opportunities for the "Simply travel" in future. 1.5 Data I will use Secondary data collected from different industry reports available on internet for my report.

  2. The airline industry

    1.2 Political Forces facing the airline industry The airline industry is also very much in the political frontline (see figure 1.1). The implications of terrorism for the industry are evident from the statistics - 2001 was only the second year in the history of modern civil aviation in which international air traffic declined (IATA, 2002)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work