Internet Shopping Sites

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Internet Shopping Sites: Which is best?

Amazon Vs Waterstones

In this topic I will be comparing the following factors of internet shopping sites;

Which site is easier to open and access?

Which site is easier to browse?

Which site design is more appealing and why?

Which site offers the best view of the items?

What strategies have been used by the online shops to encourage consumers to buy?

Which site delivers the best delivery option?

Which methods of payment can be used?

Which is the most advertised site?

Which site is easier to open and access?

Waterstones is comparatively easy to open and access, although it is not publicised as much as Amazon, making Amazon the more accessible web page.

Which site is easier to browse?

When I first opened Amazon’s web page I found it cluttered with different links Furthermore it was hard to distinguish the pictures of the actual products for sale and the advertisements in the web site.

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Which site design is more appealing and why?

In Amazons web page, there is seems to be no main layout, although the colours are appealing the page looks disorganised due to what seems to be the lack of organisation in the layout.

Waterstones’ web page layout seems organised. It shows clear indications that they have cut the price of their specialized product which is books. The colours that Waterstones have decided to use are plain, for the most part of the page, which does not give an appeal. They use colours to highlight they’re deals which ...

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