• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigate and Evaluate the contribution of structure and culture to the management of British Airways

Extracts from this document...

Introduction

Investigate and Evaluate the contribution of structure and culture to the management of British Airways British Airways is one of the world's leading international airlines, operating international and domestic scheduled and charter air services. Its revenues are generated primarily from business and leisure passengers, cargo and mail. British Airways headquarters are located at Heathrow airport in London, and have several airports situated around the world, making it a multiple plant and multinational company. On 25 August 1919, its forerunner company, Aircraft Transport and Travel Limited, launched the world's first daily international scheduled air service between London and Paris. In 1935 several smaller airlines merged to form the original privately owned British Airways Limited, which became Imperial Airways' principal UK competitor on European routes. Imperial Airways and British Airways were nationalised in 1939 to form British Overseas Airways Corporation (BOAC). This company had a monopolistic position on international routes. The airline under its current name was formed as a result of a merger in 1974 between the United Kingdom's two publicly owned dominant carriers, British Overseas Airways Corporation (BOAC) and British European Airways (BEA). This marked the initial change from a state owned and subsidised entity towards the privatisation of British Airways on 30th January 1987, and slowly changed the structure of the industry from being virtually monopolistic towards becoming a competitive oligopoly. ...read more.

Middle

This is why it is important for British Airways to have an autocratic management style as every employee must be kept alert and task focused so that problems do not occur. The style of management at British Airways clearly has a large effect on the performance of their employees, so with their hierarchical structure within the company, the autocratic approach to management is most likely to be implemented to make sure all the employees are following the strict guidelines set by British Airways. This keeps productivity high, however the motivation of the employees may not be very good. As a result the democratic style of management maybe considered by British Airways, which involves leaders consulting their subordinates about decision making while still maintaining control of their division. Within this hierarchical and divisional structure, British Airways must utilise a style of management that maintains a good level of communication throughout the company, so that it can perform efficiently, this is crucial to British Airways as it has a long chain of command. They must watch out however, as a democratic leader, may become unsure of him/herself and offload all of his or her decisions to subordinates, which would result in a lack of leadership and tasks taking longer to be solved, with possible disputes between employees (Dessler 1986). ...read more.

Conclusion

"More specifically, contingency theory asserts that as technology becomes more sophisticated and less routinized, environments more complex and uncertain, activities more heterogeneous and employees more skilled and sophisticated, organizations must become more flexible and adaptable and they must do so by moving from bureaucratic to more decentralized forms of administration." (Hales 2001 p.135) This decentralisation has many positive outcomes for British Airways, as it enables decision making to be done closer to the operational level of work. There is also improved responsiveness to local circumstances, as well as an increased amount of customer service. It can also have a positive effect on employee morale and motivation (Mullins 1999). The structure and also the culture contribute strongly to the management of British Airways. The hierarchical structure and role culture at the company, allow for the company to work well, as there is no confusion between workers, which minimises transaction costs within the firm. Everyone knows their role within the company and have certain jobs to complete. Each individual is also aware of whom they are responsible for and to. The divisional structure adopted by British Airways, has allowed the company to remain efficient by decentralising and geographically separating different parts of the organisation. "Decentralisation may give rise to greater opportunities for increased delegation and empowerment." (Mullins 1999 p. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Marked by a teacher

    Sainsbury's organizational structure.

    5 star(s)

    There are several managers spreading up the hierarchy. This means that every manager (expect the chairman) has some decisions made for him or her and other decisions they have to make. Also these decisions are made for them so are going to involve them or are going to be straightforward decisions that they have no say in it.

  2. Marked by a teacher

    McDonald's. What are the Management functions at McDonald's?

    5 star(s)

    of communicating with your customers over the web where they can find all information's about McDonald's and maybe order their goods which they acquire. Managers inside McDonald's have to communicate with hundreds of their outlets and many other head offices situated in other countries and because of this it's very important that managers are good communicators.

  1. Marked by a teacher

    Tesco's organisational structure

    4 star(s)

    to charity for every withdrawal from our TPF cash point machines; �265,000 was raised for The Alzheimer's Society. I referred www. Google. Com and took notes under Tesco finance. Administrations Administrations help to operate business or an organisation like Tesco as effectively as possible.

  2. Investigate about the important roles that management plays in achieving my chosen organisation aims ...

    Their monitoring systems are certified against the international Humane Cosmetics Standard, which is operated by a leading animal protection group. Planning and monitoring will help Tescos plc to control the management of energy consumption, recycling by providing dump bins in-store and reduce the environmental impact of its own merchandises Providing

  1. Boeing corporation crisis.

    The director of people at Boeing's commercial airplane unit said, "In order to match our reduced production rate, we will need to accomplish the majority of the 20,000 to 30,000 reductions in 2002 employment by midyear". Members of the Associated Press and Kiro 7 Eyewitness News stated, "Last week Boeing

  2. I have decided to investigate a large hotel chain called intercontinental hotels group PLC. ...

    Leisure customers are interested in what special offers that a hotel has, maybe the hotel will give them offer on an evening meal. The holiday inn tries very hard to meet these requirements and interests of leisure customers. If the leisure customers are not made satisfied then the company will lose out.

  1. Disney: An organisational culture

    Disney teams were charged with the study of "guestology" (Johnson 1991) which was to develop programs and actions that would consistently exceed guest expectations. Employees became cast members who are literally cast in a role for daily performance (Edginton, 1998)

  2. What are the staff positions in a typical police department? Is there a difference ...

    In a Participative organization, work is delegated. Managers coordinate their own group's work with the group or person senior to them. The manager attempts to clear difficulties out of path of their subordinates. Work can be a source of satisfaction (voluntarily performed)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work