• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12

Investigate the company's behavior on the market and its prices - Human Capital Bulgaria.

Extracts from this document...


I. Introduction. 1. The objective of the coursework - to investigate the company's behavior on the market and its prices 2. The importance of the economic analysis - for every company is essential to know how the local market operates and how it could take advantage of it. Another important thing is that every company should be aware of its own economic state. 3. The company under investigation - AIMS Human Capital Bulgaria. 4. Methodology: * Company's background * Services it provides * Target markets * SWOT Analysis * Price, financials and future predictions 5. Data sources: * Internal data of the company * Web page II. Economic Analysis of AIMS Human Capital Bulgaria 1. Company's Background Aims human Capital Bulgaria is a member and representative of one of the top three worldwide leaders in the field of Human Resources consultancy - AIMS - the Association for International Management Search (www.aims-network.com), headquarters in Vienna, Austria. AIMS Network has more than 250 consultants in 80 offices and 40 countries on 5 continents. The turnover achieved by the member companies in 2000 was 250 million USD and there's a 20% average increase of turnover per annum. ...read more.


Weaknesses 1. Machinery not up to date: There are very few new computers. Most of them are being up dated, but this is not enough for some of the applications used. 2. Suspicion: Still some of the Bulgarian companies are not familiar with the services AIMS provides, so they are a little uncertain when investing in them. 3. Marketing: It can be considered as both Strength and Weakness, because marketing strategy is almost entirely focused on the people and the companies that were already clients of AIMS Human Capital Bulgaria. Brochures have been sent to them and they've been up to dated with information concerning new changes in the company, BUT there are no advertisements in the media, so AIMS can rally only on word of month ads for attracting new clients. Opportunities: 1. The present financial position of AIMS is very good, which creates a good reputation for future bank loans and borrowings. 2. The skilled workforce means that they can be moved and trained for other areas in the business. 3. The HR Business is still not very well developed in Bulgaria so the clients that need such services have a limited resource. ...read more.


* Sales Vs. Expenses monthly * Contribution margins The contribution margin should increase steadily during the next year because of two factors: 1. The cost of sales goes down as the HR business is being developed, bringing on the know-how it needs to fulfill the promise it has given to the clients. Risk goes up with the increased fixed costs, but the margins go up too, because cost of sales is less. 2. AIMS sales and marketing expenses will stabilize. A decrease in the overall level of expenses is not expected, but they should decline in percentage terms as sales go up. III. Conclusion As we see from the economic analysis, AIMS Human Capital Bulgaria is one very successful company. Still, there are some things that need to be improved, for example the marketing strategy. The main obstacle I had when writing this coursework was the difficult access to the company's data. The profit and loss account, the pricing and the salaries are confidential information and no big company will reveal them. Anyway, I was provided with some data from AIMS, because I'm a member of its team, but the numbers I used are not true, they are similar to them, but I was not aloud tell the real ones. However, the final conclusions are true and as this information is confidential it should not be distributed. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Assignment for Consumer Behavior.

    the advertising industry, too, has been slow to recognize the potential of targeting this group. There are differing views within the industry about how to tackle this phenomenon; although there are niche agencies which have been set up specifically to target the over-50s, another view is that it is a

  2. Opening an Arcade – Feasibility Study

    (Please circle the correct answer) YES NO Q5. What facilities would you like to see within the arcade? (Please circle the appropriate answer(s)) Snooker/Pool tables Televisions Fruit Machines Poker Machines Video Games Air Hockey Table Tennis Tuck Shop Q6. Would you prefer if there were a membership scheme offered that gave members special offers and discounts?

  1. Business Studies Coursework

    This means that I should be thinking of having my opening hours from 12 to 6pm. So from 12pm to 6pm this is around the afternoon to evening time, so by the evening most people would already be going home and by 12pm they'd be out of there house shopping.

  2. Marketing coursework

    From the Market research report I found out a lot about consumer demand. It said that the consumer franchise has been growing since the first food franchise, A&W, was introduced into the Malaysian market in 1963. These franchises helped to nurture a second generation of Malaysians that grew up with

  1. Business Studies - Project

    It is used when a new product is brought onto the market or when a manufacturer is trying to break into an existing or an established market. Once market share has been won, the price can be increased to gain larger profits.

  2. Analysis of The Cadbury company.

    SMART objectives give a much more precision to the overall business aims. Cadbury's is an international company, that is proud of their long heritage, the company is respectful of the social and natural environment in which the company operate, they support their consumers, customers and also their colleagues, they are passionate about success.

  1. Marketing Strategy - Nintendo Gamecube

    go on trips with the Swiss party and entertain them during the weeknights. I have only managed to put together a couple of slides for the presentation, which is to be done on Monday Apr. 29. I intended to have filled the slides with a lot more information then I have done.

  2. Design a small scale marketing plan and formal report for a small business.

    cards and taking some of Card Fair's market share by providing something his competitor does not have thus gaining a competitive edge over them. The results of the questionnaire showed that Clinton's was the most popular card shop and by looking at the desk research which tells us that Clintons only holds 17% of the greeting card market.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work