• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigate the market for internet service providers (ISP's), is it competitive and do consumers get a fair deal?

Extracts from this document...


Investigate the market for internet service providers (ISP's), is it competitive and do consumers get a fair deal? I have decided to investigate the market for ISP's and I have done some research on what companies are in the market, how the price which they charge, the quality of the service which they are offering, the choice which consumers have when choosing an ISP, the after sales services which they receive, the reliability and restrictions of the broadband. I am trying to see if the customers do get a fair deal by seeing how allocative efficient the companies are. I have decided to focus my investigation on the market for broadband because now companies provide mostly broadband for their customers and nearly all the packages on offer are broadband because this is what most consumers want as it has a lot more to offer. In the market for ISP's there are a wide range of companies competing and offering different services along with their internet packages. This could be for the reason that barriers to entry, are not that high so that means that it is relatively easy for new companies to set up and operate in the market, it is also fairly easy for them to exit the market if they wish to. ...read more.


The wholesale broadband market is one of the markets that is, under the EU rules, subject to telecom regulation by independent national telecom regulators with the objective of opening this market up to competition by new market entrants." This shows that the governments are trying to make the market for broadband more competitive so that it is closer to perfect competition and to ensure that consumers are getting a fair deal. Do customers get a fair deal? I am also looking to see if consumers get a fair deal when selecting an ISP, I have created a questionnaire and have given it to a cross section of the public so I can see what they think of the internet which they are being provided with. I think a potential problem with the marketing of the internet as a product is that a lot of the companies are using confusion marketing as a techniques because 50% of the people which I asked were unsure what they were really getting included with their internet package, they had a basic idea, but didn't really know what was truly on offer to them. I think this is a way that customers are being exploited by ISPs as they don't truly know what they are paying for. ...read more.


By having competition in the market it keeps the prices and services which the companies offer at a low price to stay competitive and it basically just value for money for the consumers, perfect competition is ideal in a market. In conclusion I think that the market for ISP's is quite a competitive market because of all of the companies which are already competing in that market offering consumers a wide choice allowing them to decide which is the best service provider to suit their needs. I also think that consumers are getting a fair deal, but only if they have the internet because some of the providers offer benefits for ordering online and if a customer does not have the internet they could miss out on these things. For most consumers they are able to shop around on the internet and enables them to do this much easier as they can look at all of the companies and see what they are offering, I think this has also made the market a lot more competitive. Most of the customers which I asked are also happy with the service which they are receiving so this shows that they think that they are getting a fair deal, as most shopped around when looking for an ISP so they got the best deal they could at the time of sign up. Laura Clements ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Investigating Market

    The Head Office moved from Kings Street in 1989 to Clapham. Franchisee agreements with Hugo Boss and the worlds famous Italian Designer brand Canali allow the Group to operate stand-alone stores within the U.K. There are now 10 Hugo Boss stores and a prestigious site for Canali in New Bond Street.

  2. Market research - The business I have chosen is an internet caf. This is ...

    I think this name is very appealing to teenagers. Here is a design for my logo003B 1ST Location The 2 locations I am thinking of basing my business are South Harrow and Central Harrow. In South Harrow there is no real competition.

  1. Marketing Plan for the Targe' Full Service Spa Salon

    Super Targets are quickly emerging giving customers a small selection of supermarket items, as well as full pharmaceutical and vision center access. (targert.com) Consumer reports have deemed Wal-Mart the number one retail store with Target following close behind as number two.

  2. Marketing coursework - opening a new business

    The product must be promoted so people are aware of it. 4. The product must be sold in a place where customers will find it convenient. Markets are segmented into different groups of people. There are four main ways of dividing people into different market segments.

  1. Marketing - the impact of the internet.

    The life cycles of products require careful study. Virtually all product ideas lose in time the attraction that initially drew people to buy them. Manufacturers may also accelerate the obsolescence of a product by introducing new, more desirable products or versions of the existing product.

  2. The aim of this investigation is to explore the feasibility of opening a Men's ...

    Unlike starting other types of organisations, you do not have to fill in any special forms and you can just start trading straight away. Also in a sole trader you get to keep all the profits and that there are less regulations to comply with.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work