• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Irish Ports: P.E.S.T. analysis

Extracts from this document...

Introduction

P.E.S.T Analysis: Irish Ports The importance of Irish ports is due to the domination of maritime trade flow between Ireland and England and also the strategic location of Ireland . The Irish ports play a vital role in the national economy. In the last decade alone, the traffic through Ireland's ports has grown considerably. A PEST analysis (PEST is an acronym for: political, economic, social and technology) can help us understand the environmental forces which affect the Irish ports. Political factors: The first significant policy which affected the Irish port sector came in 1991 when the Government established a review group to examine the policy and the legislation governing commercial ports in Ireland. The review group's report noted that "Ireland's ports have been severely constrained in their ability to respond commercially because of the restricted legislation under which they operate". In 1996, thanks to the Harbours Act, the main commercial ports were corporatised. This gave them "the commercial freedom they need to be able to operate as modern, customer oriented service industries" (Report of the Review Group on Commercial Harbours and Pilotage Policy and Legislation, Government of Ireland, 1992). Moreover, the deregulation of European Airlines on April 1st 1997 and the success of the homegrown airline, Ryanair, have given consumers more choice and introduced stiff competition for the Irish ferries. Economic factors: Ports have an important impact in facilitating economic activity in their hinterland. ...read more.

Middle

Technological factors: Thanks to the new Vessel Traffic Information Management System (VTIMS), it is possible to monitor and record vessel movements and approaches, which increases vessel safety. So the operational efficiency of a number of ports has been improved. The continuous growth of the Internet influence and its importance has opened up a great possibility for Irish ports to advertise and sell their services. Developing a web site, all ferry companies are able to offer information about lines, time, price and so on, to all the customers, and also, allows the customers to book the ticket on-line sometimes giving them discounts on price. In my opinion, the main drives of change are mostly as a result of the various political issues discussed earlier. So the principal drive of change for the Irish ports has to be the Harbours Act. The Department of the Marine and Natural resources aim is "to enhance the effectiveness of Irish maritime transport infrastructure and services", to ensure the availability of efficient and viable sea transportation. The purpose of corporatised Irish ports is to improve, modernize and provide better port services in a commercial culture. The other driver of change is the deregulation of European airline that has enforced a change upon the ports. So port authorities have to examine how to increase their profits because of the growth of demand of both business and leisure customers for low cost and fast transport from Ireland and the UK and the other way round. ...read more.

Conclusion

However, when the business environment encounters a high level of uncertainty, which occurs from either complexity or rapid change or both, this may make it impossible to build a single view of how environment influences might affect an organization's strategy. Reading the article, titled "Irish ports" by J.Mangan and J. Cunningham, we are able to identify some different scenarios. "Over the last decade many multinational companies have located high-tech manufacturing facilities in Ireland..... In recent years there has been significant growth, in particular in exports of high-value products such as electronics and pharmaceuticals which are exported to diverse overseas location". New foreign companies will be attracted to Ireland in the services and technology sub-sectors. Port infrastructure will be fit for this purpose and operate efficiently; supported by technology investments. As I have already stated above, pollution will be an uncertain factor that can modify the future scenario. The pollution levels vary from the noise of cargo handling that disturb local communities, to the change of marine ecosystems. "Ireland will be fully compliant with the requirements of EU marine legislation and international conventions to which it is a contracting party, and will be able to demonstrate, through the compilation and regular publication of a suite of appropriate environmental assessments, the maintenance of a high quality marine environment. Ireland will have developed a marine brand identity, with a high quality environment and robust economy. This brand will form part of a marketing program for the seafood, tourism and other marine sectors" (https://marine.ie/NR/rdonlyres/82F7FDC4-A017-4EF6-BBE9-DDC308FB7155/0/section4_1_Environment.pdf). ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. Marked by a teacher

    Business in the UK case study. Adidas PEST analysis

    5 star(s)

    Overall, I feel this odes not affect Adidas too much as the decrease in sales from the working class would be balanced out b the increase in sales from the higher class. Economic Adidas are also affected by the state of the economy in the UK.

  2. unit 8 business online p1

    To repair and restore the system quickly, problems relating to hardware and software failures, and loss of data, some businesses have their website offsite in a secure location where there are some specialist staff available to deal with problems. If there is a major system problem they may have to

  1. Bowman's Strategy Clock&Strategy Suitability: Ryanair

    In the 2004 he was named by the Financial Times as one of the 25 European business star, who are expected to make a difference. He has, inside the company, a great influence both with the Ryan family. Inimitable:"Is it difficult to imitate, and will there be significant cost disadvantage

  2. Unit 5 - Customer Service

    or maybe leave a message on the notice board which is accessed by all employees. Different departments may also communicate by using some of the following: * Oral - this is the most common way of communication within businesses but it may not be the most reliable because the receiver

  1. Physical and Technological resources.

    If this maintenance does not take place machines may break down, stopping production and leading to a loss of profits. Building maintenance such as regular cleaning and painting, is also needed to keep buildings in good order, clean and safe.

  2. Pestel. Nike is not likely to be affected by any political factors apart ...

    they get more for their money , but bad for the spender as it costs more to make a purchase as they will be paying more to the credit card companies. The interest rates will also affect the amount of research and development a company can do.

  1. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    Public side will tell me what they think of blockbuster rental industry, through what they can afford because they work. The student questionnaire is a based questionnaire on what they think of blockbuster rental industry because they buy mostly from blockbuster, e.g.

  2. The Influence of Stakeholders on Toyota and Sainsburys.

    Customers are likely to go for the ?best value for money ?products and therefor get their groceries and other things such as Car Insurance and Mobile Phones at a different Supermarket from the one they went before. This would influence a Supermarket like Sainsbury?s because if internet Customers start seeing

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work