• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Is there a gap in the market for fast food at Challney?

Extracts from this document...

Introduction

CHALLNEY HIGH SCHOOL FOR BOYS Business Studies Coursework: Enterprise Is there a gap in the market for fast food at Challney? Name: Zafran Khan Candidate No: 8297 Centre No: 15223 Contents Page Introduction 3 Business Opportunity Business Description Present Market and Local Business Environment Gap in the Market and Unique Selling Points Aims Objectives Constraints and Controls on Business Activity Marketing Primary Market Research Report Secondary Market research Report Marketing Campaign Pricing Strategies Marketing Mix Company Organisation Sales Finance Sources of Finance Fixed and Variable Costs Break-even Analysis Cash-flow Forecast Profit Forecast Business Viability Evaluation Summary Statement Account Analysis Problems Strategies to Overcome Problems Appendix Introduction Business Opportunity Business Description What is your business format? Is it sole trader, private limited company or PLC? How many shareholders do you have? 20 How many employees do you have? 20 How much is you company worth= Total amount of cash invested in your business. Where is it located To run a Retail Indian fast food company, specialising in selling paranthas at very low prices. ...read more.

Middle

The food category which both companies sell is limited and so could give my business a chance to succeed Limited competition food category Currently no other businesses sell food on the playground and so it would tempt other businesses to sell on the playground. This might also prove to be a problem in the way that I would have to reduce my prices to meet the demand of the customer. Gap in the Market and Unique Selling Points How did you find whether there is a need for your product? Is anyone already selling the same product? Business viability- break even, cash flow forecast (400 words) Explain your break even. How many do you need to sell in order to break-even? Explain your own cash flow. Why was there a need to do a cash flow? Very low overhead because we make food our selves Only Asians We are first to market this type of food category but if we where to have success The only fast food outlet Lunch time demand consistent Aims What do you want to achieve? ...read more.

Conclusion

Make 40% net profit on the paranthas for a long period Within 3 weeks break even point. Within 1 month give an exact number of products which I could potentially sell Constraints and Controls on Business Activity Limitations are: Time Capital Labour Inexperience of staff Controls Health and safety School regulations Risk assessments were there any potential risk to you and your customers while setting up and running your business e.g. food poisoning accidents etc The way in which I make the product Food hygiene Health and safety Limited resources labour, storage, initial capital investment Time and labour mix Asking permission from school to sell the product on their property. Disposal of waste and how is done I will also need liability insurance in case someone sues me Marketing Primary Market Research Report Terms of Reference Findings Conclusions Recommendations Secondary Market research Report Marketing Campaign Pricing Strategies Marketing Mix Company Organisation Sales Finance Sources of Finance Fixed and Variable Costs Break-even Analysis Cash-flow Forecast Profit Forecast Business Viability Evaluation Summary Statement Account Analysis Problems Strategies to Overcome Problems Appendix 2 Name: Candidate No: ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    With double-glazing everyone has windows, but for Virgin Trains if they were to personally sell then their best bet would be to try to sell to people without cars who are more likely to use the train. All others will need to be 'seduced' into buying the service since driving is easier and cheaper.

  2. Business Studies Coursework

    The lower the rate, the more likely people are to borrow money and aggregate demand rises. However, if there is more aggregate demand, inflation rises, so the Bank of England changes the rate to try to keep inflation under control.

  1. Firms within the fast food industry fall under the market structure of competition.

    He also ensures fast, friendly, and efficient service to all his customers. Llyod also said that his business provides service to a numerous quantity of people. "We provide service to a wide variety of people. Doesn't matter what age or economic background.

  2. Marketing coursework

    From these results I now have a decent cross section of ages. 2. How much they are willing to pay for a good meal (in RM) I found that after i asked the people my questionnaire, most of the 69 people are willing to pay more for a good meal.

  1. Promotional campaign for Pizza Pan foods in Malaysia

    Moreover, to promote these two products direct marketing become strengths that message can be customized and prepared quickly and reach customers faster. Other than that, direct marketing methods for these two Pan Pizza products through a catalogue like "Healtho Pizza".

  2. Business studies coursework

    The disadvantage is that you have to get planning permission; this could be granted really late and could slow you down hence bringing problems. The advantage of the economical factors is that there is a large number of unemployment so you could employ the unemployed, the food prices have gone up so you could raise yours.

  1. Business- Open retail store

    Task 8d)I need to suggest further improvements which I could make to my research I will need further suggestion to improve my research I will know the further improvements because I created and carried out the primary and secondary research 10/06/07 I did not have any problems in the task

  2. Explain how development in the consumers market have impacted on food retailing

    Curries are another type of cultural food that has taken the UK by storm and are in high demands as take away food. Cultural changes was one of the biggest changes to hit the consumers market and to adapt to this change, retailers had to provide cultural food from other countries to make sure that their customers were satisfied.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work