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Is there a gap in the market for fast food at Challney?

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Introduction

CHALLNEY HIGH SCHOOL FOR BOYS Business Studies Coursework: Enterprise Is there a gap in the market for fast food at Challney? Name: Zafran Khan Candidate No: 8297 Centre No: 15223 Contents Page Introduction 3 Business Opportunity Business Description Present Market and Local Business Environment Gap in the Market and Unique Selling Points Aims Objectives Constraints and Controls on Business Activity Marketing Primary Market Research Report Secondary Market research Report Marketing Campaign Pricing Strategies Marketing Mix Company Organisation Sales Finance Sources of Finance Fixed and Variable Costs Break-even Analysis Cash-flow Forecast Profit Forecast Business Viability Evaluation Summary Statement Account Analysis Problems Strategies to Overcome Problems Appendix Introduction Business Opportunity Business Description What is your business format? Is it sole trader, private limited company or PLC? How many shareholders do you have? 20 How many employees do you have? 20 How much is you company worth= Total amount of cash invested in your business. Where is it located To run a Retail Indian fast food company, specialising in selling paranthas at very low prices. ...read more.

Middle

The food category which both companies sell is limited and so could give my business a chance to succeed Limited competition food category Currently no other businesses sell food on the playground and so it would tempt other businesses to sell on the playground. This might also prove to be a problem in the way that I would have to reduce my prices to meet the demand of the customer. Gap in the Market and Unique Selling Points How did you find whether there is a need for your product? Is anyone already selling the same product? Business viability- break even, cash flow forecast (400 words) Explain your break even. How many do you need to sell in order to break-even? Explain your own cash flow. Why was there a need to do a cash flow? Very low overhead because we make food our selves Only Asians We are first to market this type of food category but if we where to have success The only fast food outlet Lunch time demand consistent Aims What do you want to achieve? ...read more.

Conclusion

Make 40% net profit on the paranthas for a long period Within 3 weeks break even point. Within 1 month give an exact number of products which I could potentially sell Constraints and Controls on Business Activity Limitations are: Time Capital Labour Inexperience of staff Controls Health and safety School regulations Risk assessments were there any potential risk to you and your customers while setting up and running your business e.g. food poisoning accidents etc The way in which I make the product Food hygiene Health and safety Limited resources labour, storage, initial capital investment Time and labour mix Asking permission from school to sell the product on their property. Disposal of waste and how is done I will also need liability insurance in case someone sues me Marketing Primary Market Research Report Terms of Reference Findings Conclusions Recommendations Secondary Market research Report Marketing Campaign Pricing Strategies Marketing Mix Company Organisation Sales Finance Sources of Finance Fixed and Variable Costs Break-even Analysis Cash-flow Forecast Profit Forecast Business Viability Evaluation Summary Statement Account Analysis Problems Strategies to Overcome Problems Appendix 2 Name: Candidate No: ...read more.

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