is there a scope for a new business

        I have chosen this particular area because I know that many people hang around in Bournemouth. And as we all know loads of teenagers as well as adults love chocolate, therefore I think there is going to be a scope for a chocolate shop in Bournemouth.

        As you may know, my business will sell the chocolate everyone loves. I will be selling everything starting from Cadburys ending with Galaxy. But that’s not all. I will also make chocolate. You will be able to tell me how much chocolate you want. And what favour, and I will make it.  Some people will come in not wanting chocolate. Therefore I will also sell a bit of sweets, ice cream, and coffee as well as other drinks. I will also be selling ‘Gift Chocolates’. These are chocolate figures that I will make after the customer tells me what he/she wants. I will wrap them and they will be ready for the customer, to give a sweet lovely present.

My target market is going to be anyone in the age 13-25. I have decided this to be my target market because I think that young people in this age range love chocolate and would be willing to go and do an impulse buy.  

Because this is going to be an impulse buy most of the time, the location is going to be very important because if it people do not know about it and it is located in a place where people do not go often I will not be able to have a lot of costumers.