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It is very important for both Tesco and Dadoos to satisfy the needs and expectation of the internal customer because these internal customers require good service if they are to satisfy the needs of external customers.

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Introduction

Task 1 The internal customers' of a business are its staff themselves. This is because employees need products or services from, other staff within the business to carry out their tasks. For example, in a school the business department need to photocopy something so they got to the photocopying department in the school, so the business department is an internal customer to the photocopying department. The internal customers of a business are people like colleagues, other departments, service providers, etc. The external customers of a business are the people or organisations that buy goods and services from a business. The external customers' of a business are people like private individuals like consumers, business's customers and other types of customers like families, different ages, different cultures, old people, etc. The needs and expectation of an internal customer It is very important for both Tesco and Dadoos to satisfy the needs and expectation of the internal customer because these internal customers require good service if they are to satisfy the needs of external customers. Colleagues An internal customer situation of Tesco is for example, if Tesco staff goes to Tesco and gets discounts of things, then they would have needs and expectations. ...read more.

Middle

The need of the internal customer could be to get a easier method to use the tills or to get an other alternative role which suits them. Their expectations could be for them to receive assistance when eve they need help, clear information about how to use the till, for the fellow Tesco staff to be friendly, etc. However an example of internal customer situation in Dadoos's could be for disabled staff coming to work. So the need of the internal customers could be for Dadoos to have ramps so they can get to work easily as they are wheelchair users. Their expectation could be for the other staff to treat them in a friendly manner, give them assistance when there is need, etc. An advantage of being an internal customer of Tesco rather than in Dadoos is that in Tesco they have got more money so they will be able to provide the things the disabled people need. Whereas in Dadoos they have limited money and resources so they cannot necessarily meet what ever the internal customer requires. However, a disadvantage of an internal customer of Tesco rather than in Dadoos is that needs might be met however expectations might not be met. ...read more.

Conclusion

Different Cultures An external customer situation in Tesco could be that in Tesco they might want different types of cultural food. Their need could be that they need various types of cultural food. Also, their expectations could be for staff to be polite, identifying what food is from where, the food to be reliable and safe, staff to me helpful when deciding what food to chose, etc. However, Dadoos external customer situation could be that the customers might not understand or read English probably so they might want the signs in various languages. Their need could be for signs to be in different languages. Also, their expectations could be for signs to be clear and very attractive, the staff to be appreciative if a mistake has been made on the sign or deal with complaints. An advantage of external customer of Tesco in this situation is that Tesco are likely to offer more variety of cultural food because they are large organisation so there are able to offer as can afford to do it. However, their disadvantage is that they cannot compete with Dadoos in terms of offering cultural food as Dadoos offer more variety of cultural food as it is owned by variety of ethnic people. So overall, I personally believe that Dadoos offer variety of cultural things. ...read more.

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