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Japanese Car Industry in a Business Context.

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Japanese Car Industry in a Business Context Executive Summary External business environment has been particularly important for the industry. This study aims to apply PESTE model to examine the different impact of external influences on Japanese car industry. The first section aims to model PESTE analysis of Japanese car industry on the external environment including political factor, economic factor, social-cultural factor, technological factor and ecological factor. There are three key factors economic factor that is determinant to the development of Japanese car industry: economic, technological and ecological factor. In combination, these factors form the basis of the opportunities and threat that Japanese car industry has to face in the competitive environment. The second section develops three scenarios planning for Japanese car industry on the basis of three key factors: optimistic scenario, pessimistic scenario, and a middle of the road one. TABLE OF CONTENTS 1.0 Introduction 2.0 PESTE Analysis 2.1 Political factor 2.2 Economic factor 2.3 Socio-cultural 2.4 Technological factor 2.5 Ecological factor 3.0 Three key factors 4.0 Scenario planning 4.1 An optimistic future 4.2 An pessimistic future 4.3 An middle of the road future 5.0 Conclusions 6.0 Reference 7.0 Bibliography 1.0 Introduction Japanese car industry has been in top position for more than 30 years with the characteristics of high productivity and large innovation achievements. Accompanying the globalization of the automotive industry, more and more manufacturers make efforts to dominate the global car market and revive the Japanese car industry. ...read more.


When they broke into the market in the 1990's they provided products that consumers had not seen before. In Japanese latest auto leading edge technology, one might expect hardware or software to maintain or control the distance between autos. Clearly, there is going to be a lot of electronic components in future cars. (Source from http://uktoyotaestimasite.tripod.com/Japanese_Market.htm#Environment) What's more, so called hi-tech business will spawn sophisticated new market and significantly boost the current car industry. On the other hand, with the development of information technology, especially the emergence of Internet has caused dramatically changes in Japan car industry. The Internet, faster communication, lower trade barriers, and rising incomes in many parts of the world have changed the face of the international automotive market. In recent years, e-business has been attracting more attention for its potential to cut costs and create new marketing format. Some Japanese manufacturers including Honda, Toyota have already set up online dealer locators on their websites which allows the user to research vehicles, check new and used inventory, build a vehicle to the specs, request a quote and apply for credit. (Source from http://www.jef.or.jp/en/jti/200003_011.html) Such customized online experience model is becoming unprecedented convenient than before and tends to the mainstream of marketing model in the future. . 2.5 Ecological factor The term ecology refers to the relationships among human beings and other living things and the air, soil, and water that support them. ...read more.


And considerable importance has to attach to technological factor so as to overcome the potential problems and benefit the industry in all aspects. Ecological factors draw more and more attention or even are dictated by national laws and regulations to maintain the balance in the long run. And three scenarios planning in the future still based on these three key factors. These three future scenarios describe the key trends and interactions that may characterize the development of a particular future environment. 6.0 Reference * Pearce, J. A. and Robinson, R. B., 2000.Strategic management: formulation, implementation, and control. 7th ed. Boston: McGraw-Hill * David, N., 2000. Business in context: an introduction to business and its environment. 3rd ed. London : International Thomson Business Press * Brooks, I. and Weatherston, J., 2000. The business environment: challenges and changes. Harlow : Financial Times * Gerry, J. and Kevan, S., 1997. Exploring corporate strategy. 4th ed. London: Prentice-Hall * James, W., 1890. Japanese car industry strategic[online] Available from:http://uktoyotaestimasite.tripod.com/Japanese_Market.htm#Environment [Accessed 28th October 2003] * Ezaki, T., 2000. Policy Goals and Measures for the Revival of Japanese Industry. Journal of Japanese Trade. [online] Available from: http://www.jef.or.jp/en/jti/200003_011.html [Accessed 28th October 2003] * Yoshikawa, H., 2002. The Japanese Economy in the Next Decade. Journal of Japanese Trade. [online] * Available from:http://www.jef.or.jp/en/jti/200203_022.html [Accessed 28th October 2003] * Thompson, H., 2000. Automotive Industry. [online] * Available from: http://www.geocities.com/hithompson/AutomotiveIndustry.html [Accessed 28th October 2003] * Environmental Review, 1995. Environmental Review. Japan: Energy Information Administration [online] * Available from: http://www.eia.doe.gov/emeu/env/japan.html [Accessed 28th October 2003] 7. ...read more.

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