• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12

Launching a Cafe Chain

Extracts from this document...


Contents * Action plan p 3 * A definition of marketing p 4 - 5 * Questionnaire p 6 * Why did I use a questionnaire p 7 * My competitors p 8 * Questionnaire results p 9 - 10 * Main ways of promotion p 11 * Marketing plan p 12 Action plan Number Task Done 1 Investigate the process you would go through before opening your shop: * What information you would need to find out, and how would you set about collecting it. (ACTION PLAN) 2 * Having gathered this information and analysed what it means, might you alter your original ideas for the business? (ACTION PLAN) 3 * Presuming you went ahead with the shop, how would you attract your customers? How could you advertise and promote your business? (ACTION PLAN) 4 Write a brief definition of marketing. 5 Write what sources you get the definition from. 6 Draft a suitable questionnaire, which will give you your target market and products/ services they require, and send them out. 7 Explain why you produced a questionnaire, and state why you hope to gain from it. 8 Discuss the various other methods of market research you could have used. 9 Visit a shop or shops similar to the type you have chosen to open, answer the following: * The name of the shop, its type, and its aims. * Its location and how important you consider this to be with regard to shops success. * The range of goods/services it offers. * Are there any ways in which its target market would effect the shops location, and the range of goods/services it sells? ...read more.


Every day ? When appropriate ? 3. What would you do if you didn't have the Internet caf� available? Use your pc if you have one ? Use a friends pc ? Buy a pc ? Nothing ? 4. Do you have any children that live with you and would use the Internet caf�? Yes ? No ? 5. Do you think you would use the caf� a lot? Yes ? No ? 6. Would you like food and drinks served at the Internet caf�? Yes ? No ? 7. What would you use the Internet caf� for? Social activities ? Chatting on the internet ? E-mail ? Research ? Just for the food and/or drink ? Other ? Why did I use a questionnaire? I chose a questionnaire to use for my marketing campaign because it provides me with a positive reaction to various questions asked. With this type marketing campaign, people are being advised about the company, whilst also gathering information about what people want from the business, and it is very cost effective. People actually absorb the information as they read the questionnaire and it does seem to clearly promote the business. A questionnaire is better than distributed leaflets, because these are normally disposed of immediately, whereas with a questionnaire the respondent is actually asked if they have time to fill one out immediately unless the company sends it through the post, thus giving us a positive reaction From the questionnaire I am expecting to gather various information such as: * What age group the customers fit into. ...read more.


Although this is very cheap, it wouldn't generate the degree of awareness the business would need to survive. The Businesses name is "Appleton's" because it is a fresh name and it is quite catchy. I propose to promote Appleton's by opening the caf� in Wimbledon village and hire staff to distribute little gifts and leaflets to celebrate the opening of Appleton's. Appleton's is going to be advertised on billboards in Wimbledon town, which will cost �200 for two weeks. Leaflets will be distributed around the local area, which will cost �15 for someone to deliver them. An advert will also be placed in local newspapers, which will cost �150. To summarise, the total cost of promoting Appleton's is calculated as follows: Billboard advertising � 200.00 Newspaper adverts � 150.00 Promotional gifts � 100.00 + Leaflet distribution � 15.00 Leaflet production � 4.00 Total � 469.00 The total cost of �469.00 is very cheap for this type of advertising scheme and will sit very comfortably within my financial budgets. Eventually when the company has substantial cash flow and more capital, I propose to expand the business all over the UK. This will undoubtedly lead to a proposed stock market listing, and I intend to retain 51% of the shares to be held in an offshore account. The 51% retention of shareholding will enable me to be in control of the company and the offshore account will be beneficial for tax reasons. The long term plan will be to open Appleton's Internationally by issuing franchises for an agreed sum, hopefully Appleton's will become a world leader in this market. ?? ?? ?? ?? James McMullen G.C.S.E. Business Studies coursework - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Opening an Arcade – Feasibility Study

    ________________________________ Q5. Would you prefer if there were a membership scheme offered that gave members special offers and discounts? (Please circle appropriate answer) YES NO (If 'NO' please go to question 8) Q6. How much would you be willing to pay for a year's membership?

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    They have a small target audience so most advertising will not be cost effective. Personal selling is more important as customers will buy large quantities of a single product, such as steal, so they must be convinced they are making the right choice.

  1. Evaluate and justify the use of an appropriate promotional mix with respect to business ...

    cost us as an advertising agency if that amount were to be printed out. Promotional Material Leaflets We used leaflets to ensure customers the products that the caf� will be selling in their local caf�.

  2. Business GCSE Unit 1, A1

    it rather than where it was, although Alton Towers is named after the place and will always be there. A map to show an overview of the roads surrounding Alton Towers and easy routes to access the park. Cadbury Coursework.

  1. Marketing Strategy - Nintendo Gamecube

    Additionally, the product is being designed at this stage and suitable ideas must be investigated, developed and tested. For example, Nintendo would investigate the design of the game controller to comfortably fit into a player's hand and also the design and components of the console itself.

  2. Produce a marketing strategy for a new or existing product

    For example it helps identify how Cosmopolitan can gain more customers by exporting the product abroad. Where as the product life- cycle and Gap analysis are relevant because they evaluate the current potential position of the product. This information is valid because it tells you where the product is at their stage of life in order to develop strategies.

  1. Questionnaire Effectiveness

    Observational Research - This is when consumers are observed in their surroundings, in particular the way in which they naturally interact with their surroundings including products and services (in most cases, consumers are unaware that they are being observed, this ensures that they behave normally).

  2. For this project I have been instructed to come up with a marketing strategy ...

    the "smallest" competition as consumers do not mind paying the extra money for the "extra quality" they will receive with a well known brand, such as Nokia. Place- Nokia phones are generally sold at all established mobile phone dealerships such as Carphone Warehouse and The Link, although they are also

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work