Leisure Administration and Development

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The Management of Leisure and Tourism Services                

                 09/05/2007

Leisure Administration and Development

The Management of Leisure and Tourism Services

List of contents

                                                                            Page No

  1. Introduction                                                                3

   Main findings

  1. Marketing Mix                                                                 4

  1. Recruitment                                                                 5

3.1 Staff Shortages                                                        6

3.2 Recruitment Costs                                                        7

3.3 Recruitment Laws                                                        7

3.4 Training and Development                                        8

3.5 Grievance and Discipline                                                10

3.6 Manpower Planning                                                        11

  1. Leisure Programming                                                        12

4.1 Methods of Programming                                                13

4.2 Common Mistakes                                                        14

  1. Managing Money                                                                16

5.1 Capital Expenditure                                                 17

5.2 Revenue Expenditure                                                17

5.3 Control of Income                                                        18

5.4 Budgeting                                                                18

5.5 Cash Flow                                                                19

  1. Conclusion                                                                        20

  1. References                                                                        22

        

1. INTRODUCTION

People management, financial management, and the programming of facilities are all vital elements in the management of Leisure and Tourism so it follows that the best way to manage leisure and /or tourism facilities is via a method which links these three aspects.   Whatever approach is adopted, it needs to be flexible and adaptable in an ever-increasingly dynamic marketplace.  An inflexible organisation or company will stagnate and eventually fail, either as an organisation, or its customers, or both. This report will look at these three aspects of leisure/tourism management  and how to effectively link the three areas through a common management process to ensure the effective operation of leisure and tourism facilities.  

MAIN FINDINGS

2 MARKETING MIX  

Marketing involves developing and managing a product that will satisfy certain needs.  It focuses on making the right Product available at the right Place at the right time, at a Price that is acceptable to customers, with the right People and service support.  It also involves providing the kind of Promotion that will help customers decide whether the product will satisfy their needs.  

People are important in the marketing mix. As marketers they manipulate the rest of the marketing mix and as intermediaries in the marketing channel they help make products and services available to the marketplace and reflect the level of customer service, advice, sales support and after-care. For many products and most services people (or personnel) have direct contact with customers and are seen as part of the product or service which has obvious implications for the provision of those products or services.

Marketing occurs in a dynamic environment and therefore is subject to many external forces each of which has a different effect on marketing and marketing strategy:

  • Laws and regulations
  • Political activities
  • Societal pressures
  • Changing economic conditions
  • Technological advances

3. RECRUITMENT

Five Key Steps:

  1. Define the need
  2. Specify the person profile
  3. Set out the conditions
  4. Select Advertising method (internal/external)
  5. Select sensitively, carefully and methodically

Advertising a vacancy involves 3 phases

  1. Job description
  2. Conditions
  3. Person specification

The process should be centred on finding quality employees by making valid, reliable cost effective decisions about whom to select.

The standard format is:

  • Application form
  • Shortlist
  • References
  • ½ hour interview

RECRUITMENT

  • Identify, define and assess present jobholders competences
  • Analyse job content
  • Draw up detailed job description
  • Determine future competence requirements
  • Draw up person specification
  • Consider the cost implications for the company and the department
  • Consult with other departments for ideas and thoughts on the recruitment
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A Job Description should contain:

  • Job Title
  • Main purpose of the job
  • Main tasks – using verbs
  • Scope – how the job relates to overall work of the organisation, who the jobholder is responsible to, the size of the budget under their control
  • Person specification – skills, knowledge, experience, Behaviours, Attitudes

Employers need to consider Local and national labour markets.  On a local level, manual workers are reluctant to travel more than 10 miles a day to and from work whereas white collar workers will make use of public transport and/or their own transport.

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