• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Leisure, Business and Tourism - The 4 p's

Extracts from this document...

Introduction

Marketing is defined as the process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, etc. The marketing mix is made up of four (P's) * Product * Price * Place * Promotion If market research is done correctly, a company can produce a promotion plan, which has the right appeal for the target market. The four components are as listed... -Product- The product is the object, or service, (usually tangible) for sale, rent and likewise. Product refers to single item or unit, good or service. When talking about Alton towers, the product is usually provided to the customer in a service (e.g. cleaning facilities, rides etc...) and there are a large range of products that Alton towers offers to customers within the package. The products and services that Alton towers offer are... > Catering and foods - Alton towers has foodstuffs for sale, so that customers are full and quenched when going on rides; this will keep them happy around the park. Alton towers itself doesn't retail food, but there are foodstuffs companies that have fast-food shops within the park. This means that Alton towers doesn't need to spend extra money on staff and food to sell, while at the same time fulfilling the customers needs. ...read more.

Middle

An example of a solid business objective would be Alton Towers; they want the business to survive for as long as possible by giving them a reason to go to the park, in this instance giving them the best experience at the park and convincing them that this park is better than others. Aims are when the business is looking to expand, either nationally or internationally; but these need to be realistic (an impossible example is earning $400 billion turnover). Alton towers has a mission statement. This is a statement that is set for staff, customers, managers and anyone who looks to go to Alton towers; the reason for it is to evaluate the vision and values of different types of people. The most effective business-objective-settings follow SMART. This is... Specifics; the objectives are specific to what the business wants to achieve as a whole; so for splash landings, the objective would be to create and promote the attractions a lot so that customers stay for the longest time possible. To achieve this, they may offer some form of discount or special offers for students, families, the disabled and groups. This allows people a fun social activity at a lesser price, which encourages them to stay in the hotel. ...read more.

Conclusion

High prices put off large numbers, and this damages repeat business,, which is a huge negative point for Alton Towers. Using promotional adverts and products in local and national papers usually attracts customers, as many people use newspapers on a daily basis; this attracts people to the park day-to-day, which increases Alton Towers' popularity and profits. Other promotional adverts can come on the side of a bus, on a billboard, in a leaflet or adverts on TV are also big contributors that get around the message of Alton Towers. Where Alton towers is, and where they sell their products to customers could be the difference on how much money is earned for the business. The park needs to be placed in an accessible place, a car park suitable for many vehicles and room to expand the park (as they have done before, with ride expansions in place). If these are all taken into account, then said place would be very successful in obtaining customers and interest. Also regarding gift shops and other souvenir shops, it needs to be noticeable in the park, accessible and interesting. A good example is 'Air'. Air has an exit that leads through the souvenir shop, giving the customers a desire to buy gifts and photos from the ride. ?? ?? ?? ?? GCSE Unit 2 Marketing Coursework 2/9/2010 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marked by a teacher

    Section 2-Marketing

    4 star(s)

    to cover manufacturing costs, and if it is too high customers will choose other products instead. Sole traders often have to use one-off pricing, as every job or product may be different so that an individual price may be have to worked out for each consumer.

  2. Strategic Marketing Report - Virgin Trains

    It seems to give an image of happiness and somewhat fairy tale magic because of the 'Rainbow', which I don't feel, would sell a Service of any kind but child minding in the modern society. Commuters wouldn't mind the logo being recreated to attract more out of hour's custom.

  1. Marketing Plan for the Targe' Full Service Spa Salon

    (Armstrong & Kotler, 2005) A recent example of an economic influence would be the recent increase in gasoline prices. As the price of gas began to rise, consumer spending began to decrease. Gas is a product, which many consider a necessity; therefore, if thirty dollars were available for spending, the

  2. Business GCSE Unit 1, A1

    2003 * Duel added (re-themed Haunted House). * Ribena Berry Bush Bash added. * Calypso Springs Hotel and Splash Landings Water Park Added. * Dynamo, Bone Shaker and Swan Boats closed. 2004 * Spinball Whizzer added (spinning coaster). * Flume added, re-themed Log Flume. * Gallopers Carousel relocated from Adventure Land.

  1. Promotional campaign for Pizza Pan foods in Malaysia

    To explain further, we are offering extensive menus of Pizzas and Italian Cuisine entrees that are affordably priced for the local community especially median family income people. The menu includes a number of pizza toppings including pepperoni, sausage, mushroom, ham, spinach, pineapple, bacon, specialty cheeses, and others.

  2. My business will sell gym/combat sports equipmentBefore I start my business I will need ...

    Gilesports offers low prices for there sports clothing however they sell some clothes of there own brand. Meaning some of there clothing brands won't be as popular as ones in other shops such as Adidas, Nike and so on. Due to this factor they have low prices for there own brand clothes.

  1. Marketing Thorpe Park and London Dungeons.

    Canada Creek An authentically themed Canadian creek complete with its range of attractions. Whether you like the sound of the thrilling 'Logger's Leap' log flume (the tallest in the UK), the fun of the 'Rocky Express' spinning train ride, or the intense revolving sky swat experience of 'Slammer', it's up to you!

  2. Marketing coursework

    The different types of secondary market research I might use will be * Magazines - To find out information about market research summaries * Newspapers e.g. Business section - To find out information about different business in the area * Internet- To find out information about other customers and to

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work