Location factors for a business

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Aman Chandhok                                                                         Business coursework

Place

Location:

All businesses, whether they produce goods or service, have to decide where to locate. This can depend on the fact that the firm wants to be closer to its target audience or produce the goods at a location where it is cheapest, it can be also linked to the business environment and other reasons aspects of the business which would affect the location of the firm.

Demography:

This is were the size of the population and the changes in the population are taken into consideration and studied in depth. Many businesses, mainly businesses which are included in the service sector are influenced by the demographic factor. For example on the south coast of England, Bournemouth has the highest percentage of elderly people living there, and that is the highest population in UK of the elderly situated in one area. Si this attracts people to Bournemouth to retire for to main reasons which are its climate, and the services businesses have in offer therefore there are many businesses which specialise in providing the elderly community with goods and services best suited for that target audience. Seen as compulearn is also partly linked to the service sector it will be looking into demography because Compulearn also does services and thereby will need to look into the number of the population which in this case will be the population of Hounslow which is 212341, and it will need to look I will look into the changes within the school.

Infrastructure:

The infrastructure is the built environment such as the roads, factories, schools, railways, airports, houses and hospitals. The infrastructures of an area will affect the location of businesses. Most businesses tend to buy or rent premises which already exist; this is because it is cheaper than building a whole new factory for business. For example, a business thinking of setting up a shop may want to set up in an area were many other stores would exist and many customers. A larger business however may look for a location with good housing, school and leisure facilities for employees.

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There are also a few businesses which would prefer to build on Brownfield or Greenfield sites. Brownfield sites are sites which locate availability for industrial buildings or house. Greenfield sites are locations available for industrial or residential buildings, however the Greenfield site will agriculture or on developed piece of land which has never been built on before. These businesses may lose out when locating in Greenfield or Brownfield site. This is because Greenfield and Brownfield sites because it will have to pay more due to water and gas pipe fixing and electricity and phone connections and so on. However there ...

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Here's what a star student thought of this essay

This essay is structured well, but there are lapses in respect to spelling, punctuation and grammar. Sentences such as "Si this attracts people to Bournemouth" can easily be avoided by proof reading. A solid essay!

The analysis in this essay is strong, but more evaluation is required. In my opinion they've covered the main points, and each point is explained well. For example, the importance of infrastructure has been discussed in terms of costs and benefits for its employees. I would've liked them to have discussed the relative importance of each factor in the conclusion, however. To gain top marks in Business Studies GCSE, a justified judgement is vital - this is where an essay comes to a conclusion about what factor has the biggest (relative) importance, and is backed up by evidence earlier in the essay. As an example, I would have ended this essay with "It is clear that infrastructure is the most important factor - without infrastructure it is increasingly difficult to source supplies and make it easy for customers to access the site" or something to that effect. There seems to be a case study involving "Compulearn" that is associated with the task as the essay mentions this a number of times. When given a case study, make sure you highlight the key points of the business and apply it to the question. For example, if the case study said that Compulearn is a web-based company which builds websites for clients, then infrastructure becomes less important and labour more important. Showing understanding of the context will gain credit.

This essay offers a detailed explanation of the factors involved when a firm chooses where to locate. A number of factors are discussed, and a clear judgement is made at the end in the conclusion. I like how each point is clearly sub headed.