M&S and War Child are two different organizations, M&S is a private sector and War Child is a voluntary sector. In order for me to compare these both organizations I have used the PEST analysis

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M2 compare the factors which influences the development of the internal structures and functional activities of the two contrasting organizations

The market environment consist of all factors that in one way or another affects the organization decisions. There are many external factors which may have an impact on a organization. M&S and War Child are to different organizations, M&S is a private sector and War Child is a voluntary sector. The difference between these two is that the private coming is aiming for profit and the voluntary sector is aiming to help children that have been affected by war, which is for a good cause. In order for me to compare these both organizations I have used the PEST analysis to give an overview and also show the difference.

M&S Economical Factor

M&S needs to conduct a thorough economic analysis. It is vital to consider the state of economy in the short and long terms. The economy changes and the business will need to intake actions i.e. the September 11 2001 accident in the USA has cause so many commitments to face recessions in the North America and Europe and other countries, this causes an economical crisis which causes consumers to change their purchasing habits and retailers were seeing sales decrease, therefore the chairman of M&S has to ensure that the board achieves its full potential. The marketing department would have to come up with new campaigns advertisement ideas to keep up that revenue also stay competitive with their competitors. The human resource department will have to make sure that personnel is aware of the situation and needs to work even harder and that can caused some pressure for them. Hiring personnel with the right knowledge, skills and abilities for the company can be an investment for them so they can achieve a higher output. Due to the globalization M&S has several businesses around the world and has several head quarters. So they can store information that is relevant for each country that has their own different needs, but still needs to be known for having good quality products at affordable prices.

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Social Factor

Social and cultural influences on business vary from country to country. M&S has business not only in the UK but also worldwide which places it a diverse socio-cultural ground. M&S needs to address social factors such as consumers tastes and preferences, attitudes to foreign products and services. Taking these factors into consideration will equip the organization to accordingly cater the needs of the consumers. It can also affect the success in meeting goals by societal attitudes and behaviors over which we have little direct influence on. A customer buying behavior is also influences by social factors such as ...

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