• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Maketing - Primary research

Extracts from this document...

Introduction

Marketing Primary research When conducting primary market research, you can gather two basic types of information exploratory or specific. Exploratory research is open-ended, this helps you define a specific problem, and usually involves detailed, unstructured interviews in which long answers are solicited from a small group of respondents, Specific research is more precise in scope and is used to solve a problem that exploratory research has identified, the interviews are structured and formal this type of research is the most expensive out of the two but it gives the best results. When pink zone is conducting our own primary research if we think it is for the best we need to figure out how we will question our target audience e.g. ...read more.

Middle

When consumers first find out what the costumers want and need they find a way to improve the product or the way they deliver service to meet the costumer's needs and wants. Secondary research Secondary research is research that another business or organization has already done for you secondary research can be found in many places for example Newspapers Books Magazines Internet The advantages of secondary research is that it is cheaper than primary research because you do not have to add any extra data because it has been already done for you, the main disadvantages of secondary research is that you don't get the research that you want where as in primary research you can pick what research you get from it. ...read more.

Conclusion

Not only will you learn more about your prospective customers, you'll also learn more about possible advertising outlets for your product or service. Conclusion I think that pink zone would benefit from using primary market research because as a business just starting up I want to create a reputation of I know what the public wants and needs and I am able to cater those needs and wants also in the future if I need to find out information that relates to the survey that I did I could go back and sample the survey and predict an outcome rather than spending money on a new survey or getting a survey which may not reflect my customers views. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Business- Open retail store

    The advantages of using a telephone survey is that I will be able to interview people form far distances, it would be fairly cheap and you can promote the bakery over the internet The disadvantages of using a telephone survey is that there can be many negative responses and very few people are willing to answer questionnaires on the phone.

  2. Market research

    This questionnaire consumes a lot of time but the results of questionnaire are more relevant as it can express in details. I have chosen to do a close-ended questionnaire as they are faster and more people would participate where as in open-ended questionnaire people would refuse to do it as it will take more time.

  1. market research

    As I'm aiming for my caf´┐Ż to be used as a place where working people can come to buy their lunch or to have a coffee, I need to know if the person being questioned would use it for this purpose.

  2. Market Research

    This is due to many factors such as competitor's temperament, technology, economy and government policy. For example, market conditions are in constant state of change due to fluctuations in the economy, changes in competitor's behaviour, new technology and alterations in government policy.

  1. Design a small scale marketing plan and formal report for a small business.

    Channels Of distribution To obtain and sell goods Jack will have to decide which channel of distribution to use, I will look at which types of channels of distribution there are and which type will suit Jack's shop the best.

  2. Market Research

    Under the marketing concept, the consumers are the most important group in the business. It is the satisfaction of the customers that triggers prosperity, growth and survival. A business that is market orientated will produce goods and services that customers will want to buy rather than what the firm wants.

  1. Whether there is a scope for an Egyptian Restaurant on Edgware Road.

    be affective Striking a balance between affordability and quality of goods will be a very important factor in deciding a price. If I can do this I should be able to attract customers from different economic backgrounds rather than just one, adding a more distinctive flavour to the restaurant.

  2. Different types of primary and secondary market research ...

    a product in order to identify and iron out any technical shortcomings prior to marketing. Customers may be involved in some trials, for example, in testing a new laundry detergent. Field trials should not be confused with test marketing, which is used to determine the likely market for, and likely customer response to, a new product or service.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work