Marketing
Primary research
When conducting primary market research, you can gather two basic types of information exploratory or specific.
Exploratory research is open-ended, this helps you define a specific problem, and usually involves detailed, unstructured interviews in which long answers are solicited from a small group of respondents,
Specific research is more precise in scope and is used to solve a problem that exploratory research has identified, the interviews are structured and formal this type of research is the most expensive out of the two but it gives the best results.
When pink zone is conducting our own primary research if we think it is for the best we need to figure out how we will question our target audience e.g. phone, mail, questionnaires or emails. The most likely sort of primary research we would use is questionnaires because we could hire out a business to make and distribute the questionnaires in public also the company would collect in the data for you and sort out all the facts and figures for you however with doing this there are disadvantages for example the business might ask the wrong question which has no relevance to the business or what it is trying to achieve. When asking the questions the consumers must think carefully on the type of questions they are going to ask and what type of information that they are hoping to gather this involves what type of market they are aiming for and sampling.
