INTRODUCTION

This essay discusses classical management and behavioural viewpoint, their limitations, and argues that their incompatibilities can be reconciled by systems and contingency theories.

The first part of this essay gives a brief overview of classical management and the second on behavioural viewpoint. The third and fourth compare the two approaches to find the similarities/compatibilities and dissimilarities/incompatibilities between them. The next two parts explain systems and contingency theories and how they reconcile the points of dissimilarity/incompatibility between these approaches. The final part contains some concluding remarks.

CLASSICAL VIEWPOINT

A BRIEF OVERVIEW

Classical management theory was based on the work experiences of certain key individuals in the early twentieth century, which collectively came to be known as the classical management school (Buchanan & Huczynski, 1997, p.393). The theory is called classical because it attempted to offer simple principles, which claimed a general application (Baker, 1972; Buchanan & Huczynski, 1997, p.393). There are three major approaches within the classical viewpoint: scientific, bureaucratic, and administrative (Bartol et al., 2005, pp.34-8).

The pioneers of the classical viewpoint include the “Father of Scientific Management” (Merkle, 1980, p.10) Frederick Winslow Taylor, Max Weber, Henri Fayol, and Lyndall Urwick (Buchanan & Huczynski, 1997, pp.332-413).

BEHAVIOURAL VIEWPOINT

A BRIEF OVERVIEW

Behavioural or human relations management emerged after the classical approach, bringing even newer and more challenging concepts, including a philosophical approach to managerial “oughtness”. This new approach represented a further move from purely mechanistic thinking to the realm of value and value judgments. It posted new concepts of organization and applied new emphasis on group dynamics (George, 1972, p.132).

Among the pioneers of the behavioural viewpoint are the “Father of Industrial Psychology” (George, 1972; Landy, 1977; Bartol et al., 2005, p.40) Hugo Münsterberg, Mary Parker Follett, Elton Mayo, Douglas McGregor, and Abraham Maslow (Bartol et al., 2005, pp.40-4).

SIMILARITY/COMPATIBILITY

  1. Classical management and behavioural viewpoint were both seeking to improve the efficiency of the organization:

Taylor developed new duties for managers which, combined with the initiative of workmen, made scientific management “so much more efficient than the old plan” (Taylor, 1911, pp36-7). According to Urwick, ‘structural universalism’ was a way of achieving organizational efficiency (Urwick, 1947, p.49; Buchanan & Huczynski, 1997, p.394).

Behaviourist Münsterberg believed psychologists could study jobs and identify individuals best suited to particular jobs; identify psychological conditions where people tend to do their best work; and develop strategies to influence employees to behave in ways that fit with management’s interests (Bartol et al., 2005, p.40). Hiring employees based on their abilities, giving them the conditions that would have the optimal effect on productivity, and motivating them correctly would improve efficiency in organizations.

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  1. Both were simplistic and did not make allowance for unpredictability:

While classical management sought to create a structure which most efficiently achieved management goals (Buchanan & Huczynski, 1997, p.393), it ignored uncertainty, and this fact prevented its prescriptions being implemented (Spender, 1989; Buchanan & Huczynski, 1997, p.405).

Human relations management was also too simple and formulated. It did not consider the unpredictability of human behaviour. There are two main problems with Maslow’s hierarchy of needs: The first is the difficulty in predicting behaviour. The amount of satisfaction that has to be achieved before one may progress from ...

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