• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Market Plan

Extracts from this document...


Market Plan - Blue Moon. Blue Moon Blue Moon as a business is company based around objectives and offering a good quality product to the public. Blue Moon has a few business objectives that will make the business move forwards and maximise the resources that the business have. These business objectives include, using methods like fundraising and selling products, maximise our revenue at the end of one annum. We will be targeting customers that like birds for the bird boxes and like to bring up their children to be well educated for our children's books. The other products that the business is selling are bird feed and bird feeders as %%% products for the bird boxes, and jewellery to gain extra income to help fund our main product, children's books. We will also be marketing our product to get the right image for our business, which is an eco-friendly business. SWOT Analysis. Strengths - There are many strengths to this well organised and well organised business. To begin with they have a brilliant reputation for offering a uniquely painted and an eco-friendly, hand made bird box. This allows them to maximise their profit margin by %%%, as the bird boxes are painted by employees of the Blue Moon business. Blue Moon also has a good reputation for good quality Italian jewellery that is being sold to generate extra income to help source funds for the children's books. ...read more.


For example, Roman Abramivich (the Chelsea chairman and oil tycoon) has just put in an order for a 130 foot super yacht worth around �12,000,000. This does not show signs of bad times for the business, but a need to make bigger and better yachts for their customers. This would mean immediately that the yacht would have to be of an exceptionally high quality and standard. To do this they could release a new range of customised yachts for the consumer to help design. To begin with this new yacht, they will have to first do a large amount of market research. The type of research that I would personally recommend is primary research which Sunseeker have done themselves. This could be expensive and time consuming, but they will be able to ask whatever they like, find exactly the information that they need to know and they can ask the people that they need to ask. This will give them a precise and reliable source of information to base their decisions on. They will also need to research how to minimise costs of the manufacture to maximise profit per yacht sold. But, they also need to buy good quality materials to keep up their good reputation and especially to this high money product. They cannot afford to lose interested customers. ...read more.


For example, one in Japan to supply Asia and for the skilled workforce there, one in Australia to supply Oceania, a few in North America to supply this market, one in South America where there is a smaller market but still a small market, and a few in the Middle-East with the booming economies here, and finally one in the Mediterranean where there is a market. This would increase Sunseekers market share so high that they might even get a monopoly and also put some of its competitors out of business. The pricing tactics of the product would be determined by the cost of all of the individual parts of the yacht accounted for. This type of pricing could be elastic as they might need to make a few to get this product up and running and to reassure other consumers of how good it is. But the product quality and the brand name would be included in the price as people will be willing to pay more for Sunseeker to make their yacht than a different yacht maker this is called price discrimination. This type of pricing is usually called contribution pricing as all of the different aspects of the yacht contribute to the finished product. This would take a large amount of work for the business to do, but in the long run it could pay dividends for this new market and this could see them getting a monopoly in their industry. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing Plan for the Targe' Full Service Spa Salon

    A company has to survey the market, pick the consumers minds and find out what their needs and wants are. Starting a new business takes motivation, dedication along with lots of research and planning. It is important to develop a strong marketing/business plan.

  2. Free essay

    Final Plan

    newspapers, magazines, cinema, radio, and posters a down side of this form of promotion is that the firm does not have direct control of the media. The zoo has been known to advertise on the side of buses, this is a good way of promoting the product because the buses

  1. Marketing plan

    2.1.2 Market Needs Monaco is providing the market with a wide range of fashionable shoes with an unprecedented selection. Currently, women must travel up to Claremont in order to come close to approximating Monaco's selection. Monaco seeks to fulfill the following benefits that are important to their customers.

  2. Business Studies Market plan

    Interviews and Surveys This involves the collection of data directly from individuals. This may be by direct face-to-face personal interview, either individually or in a group, by telephone or by mail questionnaire. Each of these techniques considered in turn below as its own set of advantages and disadvantages which are summarised in table 1.

  1. Marketing Plan of Squench

    Opportunities Squench can take advantage of two market opportunities: 1. Increasing demand for Thirst quenchers. People today are indulge in outdoor activities especially the teenagers. With the introduction of Squench, consumers would consider its taste and its effect as an energy drink.

  2. Investigating Market

    wear, Ascot, black tie events, prom nights, balls and many other special occasions. Suits from different eras to cater for today's high profile society events such as WW1 military, 20s royal courts, 30s cruise liners, 60s mod fashion and 80s power suits.

  1. Alcopops - design a new business.

    asked reflect the amount of people in that segment out of the population. * Random Sampling -This is where a certain number of people are chosen at random from a population to be questioned. Secondary data is data that has already been gathered and is available for the company to use.

  2. Marketing plan for a tutoring service.

    The KS2 English, Maths and Science textbooks would cost £75 and nelson papers costing £25 could be used to educate pupils for their 11+ and could be reused as the writing pads would be used for writing the answers on.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work