Where do you currently buy your kosher food?
Most people that I interviewed currently buy kosher food in World of Kosher in Cockfosters.
I needed to find this out to know which shops I would have the biggest competition with.
32% of the people buy their kosher food from World of Kosher.
20% of people buy their kosher food from La Boucherie.
16% of people buy their kosher food from Sainsbury’s.
12% of people buy their kosher food from Tesco.
12% of people buy their kosher food from Waitrose.
8% of people buy their kosher food from somewhere else.
How many kosher shops are there located near you?
I need to locate where I have either no competition (making my shop most convenient) or where there is little competition (so I can be better than the rivals).
57% of people live between two kosher food shops.
27% of people do not live near any kosher food shops.
12% of people live near one kosher food shop.
4% of people live near three kosher food shops.
0% of people do not live near any kosher food shops.
Would it stop you shopping in a certain shop if it did not have a kosher license?
Out of 25 people, 18 people said they would not buy kosher food from the shop if it did not have a kosher license. This shows that I would lose a lot of customers if I did not have a kosher license.
72% of people want the shop to have a kosher license.
28% of people will still buy food products from the shop even if it was not kosher.
How much more are you willing to spend on kosher products?
Not many people are willing to pay a lot more money on kosher products, most people are willing to spend less than 10% more however, I only found 1 person who is willing to spend over 30% more money on kosher food.
60% of people are willing to spend less than 10% more on kosher food products.
20% of people are willing to spend between 10-20% more on kosher food products.
16% of people are willing to spend between 20-30% more on kosher food products.
4% of people are willing to spend over 30% on kosher food products.
What Kosher products do you usually purchase from kosher food shops?
In a kosher food shop most people tend to buy kosher meat, this was almost half the people in my survey. I needed to find this out because I need to know what it is that I need to sell and what people will buy.
48% of people go to a kosher shop to buy meat.
36% of people go to a kosher shop to buy dairy products.
8% of people go to a kosher shop to buy confectionary goods,
4% of people go to a kosher shop to buy frozen goods.
4% of people go to a kosher shop to buy
other products such as bread.
How much do you spend per week on kosher food?
Most people do not spend more than £20 on kosher food per week. I needed to know this to find out if I would have regular customers or not. The people that spend more money I need to come to my shop to know I will have customers that are willing to spend lots of money so I will make a profit.
44% of people spend less than £20 per week.
28% of people spend between £20-£40 per week.
12% of people spend between £40-£60 per week.
8% of people spend between £60-£80 per week.
4% of people spend between £80-£100 per week.
4% of people spend over £100 per week on kosher food products.
Where would you recommend opening a new kosher shop?
Hadley Wood would be a good location as 30% of people that live there are Jewish. It is local for people that live in Cockfosters too, and also Southgate. It would also not be a good idea to locate in as there is competition from other kosher shops.
28% of people think the new shop should be in Hadley Wood.
20% of people think the new shop should be in Cockfosters.
20% of people think the new shop should be in Southgate.
12% of people think the new shop should be in East Barnet.
12% of people think the new shop should be in High Barnet.
8% of people thought the new shop should be located in a different area such as Whetstone.
How far are you willing to travel for kosher food?
Most people are not willing to travel further than 2 miles just to buy kosher food, so my shop needs to be local and easy to get to.
35% of people are willing to travel between 1-2 miles.
27% of people would prefer it if the shop was close enough to walk to.
23% of people would travel over 2 miles to get to a kosher shop.
15% of people are not willing to travel further than 1 mile.
I can see that my survey was effective. I managed to gather all the information I needed. I have come to the conclusion that most people shopping are between the ages of 26 and 35 years old and that Cockfosters is not the best place to locate a new kosher food shop as I would have lots of competition with the kosher food shop already located there.
