Market research is usually done to investigate products already on the market.In order to carry out the market research investigation, it was necessary for me to check the market

I compared Lacto Vegetarian products from three supermarkets, so that I could assess the prices and quality of there products. The supermarkets I checked were Sainsury, Tesco and Asda .I found that the prices for various lacto vegetarians products at these supermarkets varied. Many items at Asda and Tesco were much cheaper than at Sainsbury.

In addition, based on information I obtained from questionnaires completed by lacto vegetarians, I found out that most people are willing to pay between £3-£6 for main course vegetarian meals.

Moreover, I realised that most lacto vegetarians prefer pasta dishes instead of Soya products, rice and pulse dishes.

On the other hand, I found out that most lacto vegetarians use ready prepared meals either twice or more than twice a week.

It should be pointed out that there does not seem to be a wide enough range of lacto vegetarian products available on the market.

I carried out telephone interviews with owners of restaurants to find out what types of vegetarian meals are available for Lacto vegetarians. I obtained information from Chinese, Indian and Italian restaurants.