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Market research is usually done to investigate products already on the market.In order to carry out the market research investigation, it was necessary for me to check the market

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Introduction

MARKET RESEARCH Market research is usually done to investigate products already on the market. In order to carry out the market research investigation, it was necessary for me to check the market for existing lacto vegetarian products. This was important since I needed to use some of these products to develop my initial ideas. ...read more.

Middle

The supermarkets I checked were Sainsury, Tesco and Asda .I found that the prices for various lacto vegetarians products at these supermarkets varied. Many items at Asda and Tesco were much cheaper than at Sainsbury. ...read more.

Conclusion

It should be pointed out that there does not seem to be a wide enough range of lacto vegetarian products available on the market. I carried out telephone interviews with owners of restaurants to find out what types of vegetarian meals are available for Lacto vegetarians. I obtained information from Chinese, Indian and Italian restaurants. ...read more.

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