Market Survey testing for new products

Authors Avatar

Business studies course work

We needed to find out a suitable product that we could make for are business studies project so we have made a questionnaire with seven questions asking the consumer what they would be interested in buying.

I will now explain for each question what we asked and why.

Question1: What year group are you in?

We asked this question to give us an idea of what age group has been an identified making sure that each year group is identified.

Question 2: Would you be interested in buying a school game?

-This question was to indicate the number of the products we were going to sell and the amount of products we were going to have to make.

Question 3: What features should the game have?

-This was asked for the basic reason that we would not make something that was inappropriate to are customers.

Question 4: How much would you be willing to pay?

-This is to help us indicate what quality it should be and to estimate the total income of the product to tell us if it was going to be a make a profit.

Question 5: Were do you think it should be sold?

-This was to give use a good idea of were the product would do well and were it would be likely to sell the most

Question 6: when do you think it should be sold?

-This was to tell us when it would be the best time to sell it and when the consumers would be more likely to be able to buy the product.

Question 7: How should we promote it?

-This was to tell us what method of advertising we should use and which methods would be the most effective in promoting the game.

Join now!

This survey was carried out randomly and was completed in by 55 different pupils and with the results we will be able to make a product the will sell well and also be of benefit to the consumers

Description of results on Survey

I am now going to explain for each question what result I have found for each question on the questionnaire.

Question one ‘What year are you in’? For that question the results say that out of the five year groups that the best year to target would be third year as they got ...

This is a preview of the whole essay