• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28

Marketing a retail outlet

Extracts from this document...

Introduction

Marketing a new retail business Name: Sohail Shah Candidate Number: 8322 School Name: Queens Park Community School Centre Number: 12304 Contents TASK ONE 2 ACTION PLAN 2 TASK TWO 3 Part A: Introduction 3 Part B: Business Objectives 3 Part C: The Importance of Marketing 3 Part D: Identifying the Target Market 3 TASK THREE 4 Market Research Questionnaire 4 TASK FOUR 5 Part A: Carrying out my Questionnaire 5 Part B: Getting my questionnaires filled in 5 Part C: Other ways of getting my questionnaire filled out 5 Part D: Different types of Market Research 5 TASK FIVE 6 Part B : Creating my charts/graphs 6 Part C: Analysing my graphs 6 Part D: What I expected from my research 6 Part E: Evaluating the effectiveness of my research 6 Part F: Discussion of how the research will affect business decisions about marketing 6 Part G: What impact will this have on my business? 6 TASK SIX 7 Part A: Competition in my area 7 Part B: Main Competition 7 Part C: Factors that influence my competition 7 Part D: Factors that influence my business 7 Part E: How my competitor will influence my business 7 TASK SEVEN 8 Part A: Types of Promotion and Advertising 8 Part B: Costs of Advertising 8 Part C: Advertising my Business 8 Part D: How advertising will affect the success of my business 8 TASK EIGHT 9 Part A: Conclusions: Final decisions on marketing my business 9 Part B: Constraints to my Business 9 Part C: Improvements to my marketing plan 9 Part D: Improvements to my research 9 Part E: Environmental, Financial and Social effects 9 BIBLIOGRAPHY 10 APPENDIX 11 TASK ONE ACTION PLAN WHAT DO I NEED TO DO? (N.B. Write in the future tense e.g. I will need to write a definition of marketing) WHAT INFORMATION DO I NEED? What do you need to find out in order to complete the task? ...read more.

Middle

This is also supported by the end result as the graph is evenly spread out over all bases. This would lead me to believe that I should provide a vast range of wines to accommodate everyone's taste at my Wine Bar. This pie chart expresses the responses given by the public when asked whether they thought that a wine bar should serve food and provide dining facilities along with its alcoholic beverages. We can clearly see that the majority of the population agreed that it would be a good idea to have dining facilities. This shows me what my target market want to see in my business and seeing as I am trying to accommodate them it would be best to listen to their requests. This graph shows the responses given by the participants when asked what types of food they most liked to eat, they were also given the opportunity to select more than one option to which most people took advantage. From the graph we can see that most people take a liking to British food and also there is visible liking for Burmese & Indian cuisine. As a wine bar owner, seeing this I would be swayed to providing traditional British food at my restaurant while having occasional Burmese & Indian nights. Part C: What I expected from my research Before I conducted my survey I had some idea of what the results I would receive would suggest. When I finally received the results I was quite surprised to see that the want for dining services at the wine bar where rather subdued, I had expected that almost every participant would like to see dining services along with the alcoholic beverages. One thing that did live up to my expectation was the demand for British Food to be served at the restaurant along with foreign dishes; I had suspected this would be the case because the area in which I am situated is a fairly prosperous and people have money to spend trying out new products. ...read more.

Conclusion

Part D: Improvements to my research Looking back I could have improved the research I conducted for my business by trying more than one way of getting my questionnaire filled out. This would have allowed me to reap benefits from two different methods and resulted in more accurate results. Also I should have found some more secondary research such as sales records of my competitors and financial records of the firm, this would have given me information on the size of my competitor and also an indication of the amount of customers I should be expecting in my Wine Bar so I could Purchase a premises of adequate size. Part E: Environmental, Financial and Social effects My Wine bar will be affected by the environment in which it operates, and in turn my business will implement changes in the environment in which it operates. o Environmental Effects - Although pollution will be caused by the day to day running of the Wine Bar, all the equipment we will be using will be environment friendly and up to all the required standards and as we will be serving restaurant style food we will not have a problem with litter of packaging as we will undoubtedly be using plates which can be re-used. The Wine bar is located near public transport links which encourages people to leave their cars at home so all in all adding a positive effect on the environment. o Financial Effects - The introduction of my business will not majorly disrupt the prices in the local area but it will provide job opportunities and encourage spending in the shops in the surrounding area, increasing their overall sales. o Social Effects - My Wine Bar will also bring about many Social benefits as it creates a meeting place in the community for people to meet and interact. It will also be designed to be pleasing to the eye so that it can also be enjoyed from the outside. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Peer reviewed

    Produce a Marketing Plan for a small Retail Business.

    5 star(s)

    the amount of people you advertise to who aren't interested in buying golf supplies. Also people are more likely to keep past magazines than past papers so they can refer back to them at a later date. Cinema adverts are only show to a limited audience who go to the cinema and see the advert.

  2. Retail Marketing Case Study – The Body Shop and the Retail Marketing Mix

    held a firm stance against the use of advertising believing that beauty is reality and not the glamour that other retailers and company's in the cosmetics and toiletries industry portray in their marketing. Through social marketing The Body Shop's products have already been established as 'different.'

  1. Business GCSE Unit 1, A1

    Local government charges - I do not think this was a factor influencing this location because wherever you go you will get government charges. Also the charges were only a small fraction of their sales revenue, therefore it would not affect the business hugely.

  2. Business Studies Coursework

    However in some situations they can take a long time not only to design but also to apply and analyse Questionnaire Analysis 1. Out of the 25 people that I asked, 23 people stated that they would like bright colours on their trainers this allows me to buy in products

  1. Marketing Plan for the Targe' Full Service Spa Salon

    The marketing plan for the Targe' salon includes identifying the segmentation criteria and who our target market is, the organizational buyers and consumers. The plan must clearly develop a distribution strategy and precisely outline the details of the product or service.

  2. I have been asked to produce a marketing strategy for an existing or new ...

    a growth strategy where a business markets new products in new markets will be used. This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience. For a business to adopt a strategy where they have a new product

  1. Business Studies Assignment Marketing

    Question 13- How did you find out about XS Superbowl with it being so far away? Promotions=1 Advertisements=1 Friends=10 Relatives= 8 This pie chart shows that most people have found out through their friends about the bowling alley. This shows that in the marketing mix a lot of work needs

  2. Marketing coursework

    (Appendix 5&6) I found out from my secondary market research that the only restaurant that is just starting up is a Mediterranean cuisine in Mont Kiara. This is good for my business because it will help me to bring in more customers as not many people like Mediterranean food.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work