GCSE: Marketing and Markets

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What is the 'marketing mix'?

  1. 1 Businesses use the marketing mix to reach more customers. A common mistake of students is to concentrate on just one aspect of the mix (usually product or promotion) rather than realising that businesses use all four parts of it to meet the needs of its target market.
  2. 2 Product is every aspect of the product itself. This includes its features, appearance, design and the product range. Many businesses will look for a USP (unique selling point) which makes it different to its rivals. The product must be aimed at a particular target market and a business will need to decide this in advance.
  3. 3 Price is the amount that it charges customers. There are several strategies that can be adopted here e.g. competitive pricing (basing your price on competitor’s prices), cost plus pricing (adding a mark up to the cost of producing the product), penetration pricing (low price to encourage trial). The price should relate to the product i.e. high quality and high price.
  4. 4 Place is where customers can buy the product and how it gets there. This can include supermarkets, boutique stores, online only etc.
  5. 5 Promotion includes all the ways that the customer finds out about the product. A common mistake for students is to think it is only advertising but promotion might also include money off vouchers, sponsorship, public relations. Another common mistake is to not relate the promotion to the product. A small business is not going to advertise on TV.

569 GCSE Marketing and Markets essays

  • Marked by Teachers essays 7
  • Peer Reviewed essays 9
  1. 1
  2. 2
  3. 3
  4. 4
  5. 57
  1. Marked by a teacher

    T-Mobile Marketing strategy suggestion

    5 star(s)

    There is a danger that this just becomes like 4 different companies. It is hard to know where T-Mobile could promote their product to appeal to all these different and…

    • Essay length: 861 words
    • Submitted: 26/01/2011
    • Marked by teacher: (?) David Salter 12/02/2012
  2. Marked by a teacher

    Advertising in newspapers and magazines

    4 star(s)

    Good evidence of research into print advertising but there could be much more application to the particular case of FLE. It is too general. A recommendation would be good for…

    • Essay length: 1078 words
    • Submitted: 29/10/2010
    • Marked by teacher: (?) David Salter 12/02/2012
  3. Marked by a teacher

    Section 2-Marketing

    4 star(s)

    The writer has covered many important areas and has combined good theoretical knowledge with practical application.…

    • Essay length: 1444 words
    • Submitted: 25/03/2010
    • Marked by teacher: (?) David Salter 05/04/2012
  4. Marked by a teacher

    Marketing mix and segmentation of Sony.

    4 star(s)

    The writer uses a sensible structure but does not always put all the relevant points in the right place. Too many unsubstantiated sweeping statementsare used, which I would…

    • Essay length: 1933 words
    • Submitted: 28/01/2005
    • Marked by teacher: (?) Dennis Salter 01/05/2013
  5. Marked by a teacher

    4 P's of bajaj Pulsar

    3 star(s)

    There is some useful information in this essay but overall there is not enough research and the writer has not thought enough about what they are writing.…

    • Essay length: 1214 words
    • Submitted: 04/04/2011
    • Marked by teacher: (?) Dennis Salter 01/05/2013
  6. Marked by a teacher

    The Marketing Mix

    3 star(s)

    This coursework improved as it went along. I think the weakest part of it is the product. I don't think the writer has really decided what this business is…

    • Essay length: 1142 words
    • Submitted: 16/03/2008
    • Marked by teacher: (?) David Salter 27/03/2012
  7. Marked by a teacher

    The beach carrier case study evaluate different issues concerning a beach bag

    3 star(s)

    The writer has considered many points about this product but does not always put them into a proper business context. They could for instance go through the marketing mix…

    • Essay length: 829 words
    • Submitted: 27/10/2005
    • Marked by teacher: (?) Dennis Salter 01/05/2013
  8. Peer reviewed

    To what extent will does correlation and extrapolation assist Nintendo in forecasting sales?

    5 star(s)

    The author answers the question fantastically well. As he clearly sets out the pros of using correlation and extrapolation and highlights the cons as well, whilst using his/hers own knowledge…

    • Essay length: 955 words
    • Submitted: 24/09/2009
    • Reviewed by: (?) islander15 11/02/2012
  9. Peer reviewed

    Produce a Marketing Plan for a small Retail Business.

    5 star(s)

    This essay is a brilliant example of a marketing plan and wouldn't look out of place if compared to A Level work. The author starts with a fantastic introduction which…

    • Essay length: 3163 words
    • Submitted: 17/08/2003
    • Reviewed by: (?) TheOptimisticRam 28/02/2012
  10. Peer reviewed

    What is positioning?

    4 star(s)

    The introduction paragraph to the essay titled 'What is position?' is near perfect. This is because the topic 'Positioning' is well introduced, briefly described and gives the reader a clear…

    • Essay length: 1598 words
    • Submitted: 23/03/2009
    • Reviewed by: (?) TheOptimisticRam 13/02/2012

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • To what extent will does correlation and extrapolation assist Nintendo in forecasting sales?

    "Ultimately the use depends on all the previously mentioned factors, some which cannot be accounted for. This leads me to take the conclusion that these statistical tools are not of great worth to Nintendo and they should use a fixed point moving average method to smooth out the overall and underlying trends in their forecasts. This will reduce uncertainty and remove some of the disadvantages and problems which is more beneficial for a large firm such as Nintendo."

  • The beach carrier case study evaluate different issues concerning a beach bag

    "In my opinion, the company should think about reducing the size of the bag. I propose a bag that is about 30 inch that is adjustable to 15 inches. This will allow different customer that have different need to satisfy them. For example some one that wants to bring only a towel and some cosmetic products will not need such a big bag. I also think that a beach bag might be heavy with an umbrella and chairs. For this reason, I believe that it would be interesting to introduce a two shoulder straps bag instead of one. Another possibility is to introduce a product that has the same wheels as a mini quad and that can be droved using a remote control. This will be the most convenient but further research should be made on the cost and the potential market for this product. Concerning the online selling, I think that the best idea is that Ricci should hire a company to help her with security issues. Another alternative would be to hire an intermediary company such as amazon.com that would sell her product online. Finally, I recommend Ricci to think about a targeting an international market in the long run."

  • Critically discuss for one specific brand of your choice, the concept of Integrated Marketing Communication.

    "During the course of this essay, we have seen that combining the tools from the promotional mix, enables the communications strengths of one tool to reinforce those of another, this way target audiences are much more likely to benefit, as is the organisation, in the form of improved effectiveness and delivery of messages. This is evident in Marks and Spencer's 'Per Una' range, where the message of a quality, fashionable range is delivered well across the different elements of 'Per Una's' promotional and marketing mix. We have seen how ranges like 'Per Una' have encouraged a move towards IMC at M&S, and how they have helped M&S put right a number of problems that were previously evident within the organisation, many of which were communication orientated. But by no means has M&S achieved totally integrated marketing communications, they are still a number barriers to integration at M&S, such as their relationship with some of their agencies, but if this can be improved, there seems no reason why M&S cannot achieve total IMC and further enhance their market position. Matthew Flint Candidate number - 013220707 MN - 2007 Marketing Communications Essay Dr. S, Wagner-Tsukamoto 18th May 2003"

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