• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

OUTLINE MARKETING PLAN FOR KIOSKS PROGRAMME

Extracts from this document...

Introduction

OUTLINE MARKETING PLAN FOR KIOSKS PROGRAMME Objectives 1. To set up and manage a minimum of 30 kiosks between Quarteira and Alvor 2. To generate a minimum annual average of 4 qualified leads per day per kiosk 3. To generate a higher closing ratio than from OPC leads 4. To build credibility with tourists from first contact 5. To have appropriate qualifications to ensure that money is not wasted with under qualified prospects 6. To establish a more consistent number of tours throughout the year and reduce the highs and lows of the current OPC programme Overview As many kiosks as possible will be obtained. Each kiosk will be identified as an 'Information Center' through appropriate signage. Each kiosk will require a telephone, water and electricity. Kiosks will be manned in winter from 9am to 7pm and in the summer from 8am to 11pm. There will be 2 shifts per kiosk. 2 MC's will man each shift. Therefore, it is predicted that 5 MC's will be required per kiosk working on a rotation basis. Each MC will wear a uniform (polo shirt) and name badge. MC's will receive an instruction manual and receive the appropriate training. ...read more.

Middle

Tickets are dispensed solely at the reception (or gift centre) so tickets cannot be provided to the prospect at the kiosk - this eliminates the ability of the MC's to sell tickets without a resort tour. The additional source of income to MC's is used as a motivational tool. MC's can earn more commissions, without it being a conflict of interest or a cost to the company. Obviously, the appropriate payment procedures need to be put in place and the MC's should receive a statement from the Accounts Department each week along with their commissions, showing the amount of commissions (from leads and additional tickets sold over the first 2 tickets) that they have earned less charge backs. Exclusivity arrangements (in relation to timeshare companies) with excursion companies, etc will be sought in the first instance in order to eliminate duplication of this programme by our competitors. Kiosk contracts In the first instance, appropriate 'Cameras' need to be approached to identify possible locations for kiosks and to negotiate prices. Contracts should aim to be as flexible as possible to limit financial exposure. For areas where 'free-standing' kiosks are not possible, shops and other outlets will need to be approached. ...read more.

Conclusion

It is anticipated that 1 or 2 personnel will be required for this process initially, and additional staff can be recruited as the programme expands. 3. Assistant to NVB - In order to release NVB from bureaucratic duties, an assistant is required 4. Office space - This would be utilized for NVB, NVB's assistant and for the Reservations Department staff. Phones, and other office equipment will be required. Lead generation procedure 1. Prospect approaches the kiosk 2. Pitch is made 3. Deposit of �20 minimum is taken 4. Provisional day/time is agreed between MC and prospect 5. MC phones Reservations Department to confirm booking day/time 6. Reservations Department agrees to accept booking (based on pre-agreed numbers of bookings allowable per session*) and provides a confirmation number 7. Confirmation number is written on invitation that also acts as a deposit receipt 8. Reservations Department contacts Transport Department to inform them of pick-up day/time/location/name/number of people 9. Meeting point for transport on day of booking will be at the kiosk where booking is made 10. Transport booking time will be determined by session chosen and length of transit time to resort 11. Van picks up prospects on agreed day/time/location 12. Prospects arrive at resort and the greeting process starts 13. Upon termination of tour, Transport Department arranges for transport back to starting point Created by Sasha Sharpley 30-04-2007 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE DH Lawrence section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE DH Lawrence essays

  1. Marketing Plan for the Targe' Full Service Spa Salon

    There would be no guesswork involved with finding the location; and being that most people tend to gravitate towards having their needs met with the least amount of instruction or direction, the location would prove to be beneficial. The truth is that no one really wants to discuss weaknesses, but

  2. Marketing Thorpe Park and London Dungeons.

    Dare to ride Nemesis Inferno during Fright Nights and you won't know which way is up as you loop, spin, side-wind, dive and corkscrew through the crater to confront your greatest foe... fear. Quantum Climb aboard Quantum for a MANIC carpet ride!

  1. Marketing plan

    It is generally not affected by economic downturns. Women seem to consume shoes regardless of the economic climate. In a popular mini-series, a women's habit of buying shoes was described as a release when they are feeling bad, a way to make them feel better, similar to eating chocolate.

  2. Setting up an African restaurant on the Quayside in Newcastle.

    Disadvantages of not doing Market Research The disadvantage of not doing market research is that I would be going into the market blind and unaware of what people want hence I could provide a brilliant service but if no one wants it is useless and insignificant to my business.

  1. Marketing Plan of Squench

    * Realize a higher return on initial capital as projected by sales after the first months of operations. Critical Issues The following are the critical issues for SQUENCH with their explanations: * Current Barriers to Entry (Patronized Brands) The present market holds a very rigorous competition among beverage companies.

  2. Market Plan

    There is a large market in the world for luxury yachts which Sunseeker wants to exploit as much as possible, but there is a threat there that another business will come in that has the same brilliant reputation as Sunseeker and steal some of this market as they will have a factory in their country, minimising cost for the consumer.

  1. creating a marketing proposal

    increases ADMINISTATION The admin/IT department is an extremely important part of the business. They can be seen as the glue that binds together all the other departments. They carry out essential support to the whole business. Some of the tasks that the admin department might carry out are fairly routine

  2. Business Studies Marketing Plan

    Omantel provides dial-up internet, and is the only company who provides pre-paid internet cards for instant use. They also have post-paid subscription. Most of the people in Oman prefer to use Omantel, as it is widely spread and can be accessed even in the remote areas.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work