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What is marketing?

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P1&P2 Introduction In this assignment is all about marketing. To complete this assignment I will be investigating two organisations and that is Islamic Aid and M&S. I will be explaining their concepts and principles of these chosen organisations The marketing concept is a viewpoint that companies should analyse the needs of their customers and then make decisions to satisfy the customer needs. What is marketing? Marketing is about meeting the needs and wants of customers, marketing is also about understanding customers and finding ways to provide products or services to which meet customer demands. Marketing Mix: The marketing mix is based on 4p's, which refer to the way organisations use this type of marketing to achieve their objectives, they need to use different tactics to create the methods for businesses to create a successful strategy. Both of the companies I have chosen will need to use the marketing mix and continually assess and adjust to build consumer relationships. Product (goods and services): Quality, packaging (colour & design), bringing new products. Place: location of premises, selection of outlets, methods of transport, online presence. Price: high or low price policies, price verses quality, short and long term pricing methods. Promotion: sales offers, advertising, sponsorship, public relations, branding and costs need to be weighed against expected benefits. Now I am going to write about two of my chosen organisations. Islamic Aid Islamic Aid is an international relief and development charity, which means it, is a global organisation. ...read more.


Increasing brand awareness M&S's growth target is to increase the number of stores by 10 - 15 percent per year, while increasing sales in existing stores. The growth, which will be financed completely with the company's own money, will proceed with an importance on quality and continued high profitability. Understanding customer needs M&S & Islamic Aid If M&S don't understand customer needs then they will lose the customers and by losing customers they will also make a loss For example: if M&S didn't have disability access or facilities for disabled peoples then they won't shop in there because they need disabled facilities (lifts and wheelchairs) and access. People who can't walk easily they will provide them a wheelchair, also providing them with a lift for the next floor. M&S aim to sell products to 35+. They also sell quality products to those customers who want to pays more for quality products Islamic aid understands their customer's needs by focusing on those areas that need urgent help, such as some areas of Africa. Islamic Aid should make sure that they take care of their suffers. They understand their needs by creating a website which is all for donators to make contribute. This applies to donators around the world so they can donate online Keeping ahead of competition M&S & Islamic Aid M&S can stay ahead of the competition by comparing products with their competitors, also by checking what their competitor sells, the price, brand, features & benefits, quality of service / products. ...read more.


what does customers want from them Islamic Aid update their donators by informing them via email address, newsletters, local adverts, flyers, posters and in the TV. They will use the information to inform them because if they have any changes in the future they can let their donators know or if they need any help they will ask the donators for their help. For example: There's a bookshop in London, so mostly peoples doesn't know about this shop, so to inform everyone about this, Islamic Aid has decided to do advertising for it. During the summer months Islamic Aid is going to run a series of poetry evenings. Utilising technology M&S & Islamic Aid Islamic Aid use websites to obtain online donations and the reports of the projects. They also use telephones, and mobiles so peoples can ring or text donations to support the organisation Islamic Aid uses a computer which has their organisational objectives on the websites for people to donate their money. Also by using websites Islamic Aid will know what does customer thinks about the company and usually make questionnaires to get feedback from their customers such as, how they can improve the service. M&S use websites for customers complaints if customers have got any complaint then they can reply back to their customer and also if a customer wants to know anything about M&S then they can provide the information to customer.. ?? ?? ?? ?? P1&P2 Peter Green 1 Unit 3 Introduction to marketing ...read more.

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